Formula 1 is also making the case for Africa's commercial potential, the championship says more than 100 million fans already follow the sport across the continent.

Standard Chartered held its title fee flat at KES 130 million while other partners lifted their combined contribution to KES 143 million.

Ogunbote joins Chelsea FC Women, almost five years after joining Burnley in 2021 as the club’s first Head of Women’s Football.

The agreement takes effect on 1 January 2027. It covers 20 markets from launch, including Australia, Brazil, Indonesia, Mexico, the United Kingdom and the United States, with the Philippines joining from October 2027.