The partnership reinforces beIN's position as the leading Olympic broadcaster in the region and reflects a long-term strategic alignment with the IOC. Beyond rights acquisition, the partnership shows a shared commitment to expanding the reach, commercial impact, and cultural influence of the Olympic Movement across MENA.

The agreement precedes the league's inaugural South African event, scheduled for March 19–22, 2026, at The Club at Steyn City—already among the fastest-selling tournaments on the 2026 calendar according to LIV Golf.

Global streaming company Netflix magazine-style show will run for AFCON 2025 from 22nd December - Jan 19th. Offering viewers match highlights from previous day's games.

This will grant the ESPN Africa english-language rights across Sub-Saharan Africa until 2029 for distribution on ESPN pay television services.

For the first time in 9 years, CANAL+ Group's MultiChoice Group -SuperSport will show the National Basketball Association (NBA) in Africa after a new rights deal was agreed with the league.