The two openings together give the club something almost no other side in South African football has: direct control of its own merchandise counter in two very different markets.

Durban rugby franchise and the American sportswear brand as the club pushes to reposition itself as a sports-and-lifestyle business rather than a match-day operation alone.

The 17-year-old becomes On's second South African track signing in under three months, extending a strategy built on backing athletes before the market prices them.

The partnership ties one of the world's most recognisable sports optics brands to a rugby programme with global reach, while extending Oakley's footprint in South African sport.

The National Sports Commission (NSC) framed the tie-up as a milestone in its drive to reposition Nigerian sport and put globally recognised brands back on the country's athletes.

The South African sports-drinks company co-founded by former UFC Middleweight champion Dricus Du Plessis. KNOX takes over from Sela, the brand owned by Saudi Arabia's Public Investment Fund (PIF)

Running through May 2027, the deal spans three major competitions: the 2026 FIFA World Cup, the qualifying campaign for the 2027 Africa Cup of Nations, and the 2026 Women's AFCON in Morocco.

The British sportswear brand set to supply the club's official match kits, training wear, and lifestyle apparel for the 2026/27 season.

Nairobi has spent the last decade positioning itself as a magnet for global consumer brands, and Nike is the latest to take the bet.

The deal marks On’s entry into South Africa’s track and field market, as it builds presence across African athletics.

Under the partnership, ProBottlers will supply water and energy drinks to Zimbabwe's national football teams, including the senior men's and women's national teams, as well as youth national teams and grassroots development programmes across the country.

The Supervisory Board has agreed to propose Sawiris for re-election to the board for an additional three-year term. If approved by shareholders at the meeting, the board intends to elect him as chairman immediately afterward.

Swiss performance brand On has signed 18-year-old Kenyan middle-distance and steeplechase athlete Mercy Chepngeno to a Name, Image and Likeness (NIL) agreement, marking a notable commercial milestone for one of East Africa's most promising junior prospects.

A limited run of customized chocolate bars will be distributed across selected markets, with proceeds supporting Frimpong's foundation, Hope Of A Billion.

Originally launched in 1996, the collaboration will mark its 30th anniversary in 2026, cementing it as one of the longest-running kit partnerships in South African sport.

Rather than a traditional endorsement, the collaboration is positioned as a purpose-driven partnership — focused on authentic storytelling, community initiatives, and highlighting the role of food, family, and everyday people in South African life.

Tradifoot announced the project on January 31 at the International Brands Exhibition Made in DZ, describing the venture as "a strategic partnership with the international brand Skechers" to develop a modern sports footwear factory.

Soufiane El Bakkali, one of the most dominant distance runners. El Bakkali famously disrupted decades of Kenyan dominance by winning Olympic gold in the 3,000m steeplechase at Tokyo 2020.

Liverpool Football Club has entered into a new long-term retail partnership with Old School Brand, one of South Africa's leading supporter and leisurewear brands, to launch the club's first official standalone retail stores on the continent

By investing across all four unions, SPAR is aligning its brand with unity, local economies, and the communities that sustain the sport.