Latest Insights
On signs Kenyan middle-distance runner Billah Jepkirui to NIL deal
Kenyan collegiate runners are becoming a core part of On’s US talent pipeline. Billah Jepkirui is the latest.
Sports Direct opens first Kenyan stores as Frasers widens its route into African sports retail
Its partner in Kenya, Hudson Group, already has plans beyond Nairobi.
Ivorian brand FLEXX to kit Côte d’Ivoire’s Olympic team at Dakar 2026
FLEXX announced the partnership under the campaign line “The Fabric of a Nation”.
JD Sports opens Africa’s largest store and launches South African e-commerce with TFG
Two years after it had no footprint in the country, JD now runs 14 South African stores, an online shop and the biggest JD store on the continent.
INTERSPORT partners with One Retail to return to Morocco, Casablanca rollout set for 2027
The partnership would combine its global retail expertise and international brand relationships
Liverpool FC opens third South African store in Durban as Old School partnership widens
Footfall at the mall draws close to two million visitors a month, by the club’s own estimate.
Kylian Mbappé Leaves Nike for On After 20 Years
On has signed Kylian Mbappé as it launches into football, ending a Nike relationship that started when he was eight years old.
On Running Signs Kenya's Doris Lemngole to Professional Contract After NIL Deal
This locks in one of university running's most decorated recent graduates.
Orlando Pirates Reopens Soweto Store, Splitting Retail Between Mall and Matchday
The two openings together give the club something almost no other side in South African football has: direct control of its own merchandise counter in two very different markets.
The Sharks reunite with Reebok in technical apparel deal, with retail as growth engine
Durban rugby franchise and the American sportswear brand as the club pushes to reposition itself as a sports-and-lifestyle business rather than a match-day operation alone.
On Signs Teenage Sprinter Mukona Manavhela as Swiss Brand Doubles Down on South Africa
The 17-year-old becomes On's second South African track signing in under three months, extending a strategy built on backing athletes before the market prices them.
SA Rugby Signs Oakley as Eyewear Partner Across National Teams
The partnership ties one of the world's most recognisable sports optics brands to a rugby programme with global reach, while extending Oakley's footprint in South African sport.
PUMA Returns to Kit Team Nigeria for Glasgow 2026 - Five Years After Walking Away
The National Sports Commission (NSC) framed the tie-up as a milestone in its drive to reposition Nigerian sport and put globally recognised brands back on the country's athletes.
KNOX on the Toon: A South African Drinks Brand Just Won £60m of Premier League Shirt Space
The South African sports-drinks company co-founded by former UFC Middleweight champion Dricus Du Plessis. KNOX takes over from Sela, the brand owned by Saudi Arabia's Public Investment Fund (PIF)
KFC Ghana Signs Ghana Football Association Sponsorship Deal Ahead of Historic Year
Running through May 2027, the deal spans three major competitions: the 2026 FIFA World Cup, the qualifying campaign for the 2027 Africa Cup of Nations, and the 2026 Women's AFCON in Morocco.
Stellenbosch FC reunite with Umbro in new long-term kit partnership
The British sportswear brand set to supply the club's official match kits, training wear, and lifestyle apparel for the 2026/27 season.
Nike Opens First East Africa Flagship in Nairobi, Kenya
Nairobi has spent the last decade positioning itself as a magnet for global consumer brands, and Nike is the latest to take the bet.
On Signs South Africa’s Lythe Pillay as it builds its presence across African athletics
The deal marks On’s entry into South Africa’s track and field market, as it builds presence across African athletics.
ProBottlers Named Official Hydration Partner of Zimbabwe Football Association in $240,000 Deal
Under the partnership, ProBottlers will supply water and energy drinks to Zimbabwe's national football teams, including the senior men's and women's national teams, as well as youth national teams and grassroots development programmes across the country.
Adidas to Elect Egyptian Billionaire Nassef Sawiris as Supervisory Board Chairman
The Supervisory Board has agreed to propose Sawiris for re-election to the board for an additional three-year term. If approved by shareholders at the meeting, the board intends to elect him as chairman immediately afterward.