Athlete & brand partnerships
Featured
Swiss performance brand On has signed 18-year-old Kenyan middle-distance and steeplechase athlete Mercy Chepngeno to a Name, Image and Likeness (NIL) agreement, marking a notable commercial milestone for one of East Africa's most promising junior prospects.
Soufiane El Bakkali, one of the most dominant distance runners. El Bakkali famously disrupted decades of Kenyan dominance by winning Olympic gold in the 3,000m steeplechase at Tokyo 2020.
Skateboarder Boipelo Awuah has become the first skateboarder in South Africa to secure a vehicle sponsorship, partnering with CHERY Kimberly. The one-year deal sees the 20-year-old Olympian receive a Chery Tiggo 4 Pro, full insurance, and appointment as a brand ambassador.
The Afrobeats star is stepping into a bold creative role with the Swiss athletic shoe and performance sportswear company that designs and markets sports clothing and running shoes.
Rather than a traditional endorsement, the collaboration is positioned as a purpose-driven partnership — focused on authentic storytelling, community initiatives, and highlighting the role of food, family, and everyday people in South African life.