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Cameroon collected a $2 million winners' cheque after beating Malawi in Rabat to claim a maiden Women's Africa Cup of Nations title, the single biggest prize money in the competition's history.
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Both tenders were issued by the National Agency for Public Facilities (ANEP), which is running the project as delegated manager on behalf of SONARGES, the state sports facilities operator.
He takes on partnership strategy, commercial development and rights consultancy for brands and rights holders, working across the agency's client portfolio while supporting new business across the region.
The two openings together give the club something almost no other side in South African football has: direct control of its own merchandise counter in two very different markets.
Landmark Africa is planning the Dream Theatre Entertainment Centre, a 20,000-capacity indoor arena in Lagos anchoring more than 70,000 sqm of mixed-use development.
For African football, the proposal is less a distant governance row than a direct financial windfall - and potentially a lasting shift in who holds power over the game.
The expertise accumulated in Dakar - in logistics, event management, media operations, athlete services, and venue management - flows outward to sports organisations from Cairo to Cape Town long after the Olympic flame is extinguished.
The partnership centres on the inaugural NBA REC University Tournament, a two-day competition running 7–8 August at the University of Lagos.
The former Sharks chief becomes the latest African executive to land a top job in European rugby.
Team PRONC signed its entry during E1's Monaco race weekend at the Yacht Club de Monaco, according to a statement. It becomes the latest addition to a grid whose ownership roster is heavily weighted toward celebrity investors, including LeBron James, Tom Brady, Rafael Nadal and Didier Drogba.
Spain won the first 48-team World Cup and the largest prize in the game's history, a record $50 million. But the more telling number sits further down the table: Africa's 10 teams banked $120 million, out-earning South America and turning the expanded field into real money for CAF.
The broadcaster has logged more than 920 million views across its official YouTube channel and social platforms as of Friday, with the tournament's final still to play on Sunday.
The Rwanda Development Board secures the most prominent placement in club football, putting its tourism brand on the chest of Villa's men's, women's and academy shirts.
Africa's largest e-mobility firm turns to the country's most-supported club to convert brand awareness into adoption
For 56 years, one of African football's most valuable brands ran without a dedicated chief executive over its business. That changed this season, and the change matters more than the name attached to it.
The partnership ties one of the world's most recognisable sports optics brands to a rugby programme with global reach, while extending Oakley's footprint in South African sport.
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This will include, training programmes for federations, introductions and knowledge exchange with professional clubs in Europe, and performance-related incentives tied to results achieved by selected national teams.
The agreement covers domestic travel for players and management of both squads between Johannesburg, Cape Town and Durban, tying LIFT's route network directly to the teams' playing and training schedules.
Expansion drive backed by existing Presenting Partner Bank of America; race adds children's and secondary-school entries alongside record turnout ahead of its 22 November edition. The 2026 edition, runs under the theme "My Run, My Color”.
The naming-rights agreement, unveiled at a ceremony at the Giza Pyramids attended by the members of the club's board and president Mahmoud El Khatib. This will see the venue open as Vodafone Stadium in 2029 under a 20-year term.
Johannesburg's 1995 World Cup final venue names a new commercial partner after Emirates' exit, in a deal spanning rugby, football and precinct regeneration.
The partnership centres on the inaugural NBA REC University Tournament, a two-day competition running 7–8 August at the University of Lagos.
Durban rugby franchise and the American sportswear brand as the club pushes to reposition itself as a sports-and-lifestyle business rather than a match-day operation alone.
Women's football sponsorship across Africa has leaned heavily on FMCG and beverage names chasing a young, growing audience. A mining major crossing into the space indicates that women's football is increasingly viewed as a viable platform.
The partnership lands as Volkswagen marks 75 years in South Africa, where the "People's Car" has built one of the country's most established manufacturing and consumer footprints.
The Rwanda Development Board secures the most prominent placement in club football, putting its tourism brand on the chest of Villa's men's, women's and academy shirts.
Africa's largest e-mobility firm turns to the country's most-supported club to convert brand awareness into adoption
For every goal Banyana Banyana score, Stayfree will donate 1,000 packs of sanitary pads to nominated schools, football academies and community organisations supporting women and girls.
The partnership ties one of the world's most recognisable sports optics brands to a rugby programme with global reach, while extending Oakley's footprint in South African sport.
The National Sports Commission (NSC) framed the tie-up as a milestone in its drive to reposition Nigerian sport and put globally recognised brands back on the country's athletes.
The partnership extension with the Fidelity Services Group for another two years, continues a commercial relationship that dates back to 2022.
Five projects, five markets, one continent-wide commitment to youth and community development - a deliberate footprint rather than a single activation.
It's a clean fit on paper: a digital-first bank chasing a young, mobile, football-watching audience, paired with a club that has built its brand around modern, intentional community-building.
A deal that hands the Chinese tech brand a direct line into one of the continent's most-watched sports broadcasting operations -
The investment reads less like traditional sports sponsorship and more like a community-banking play. The trend is telling: financial-services and tech brands are increasingly treating Thunder as a marketing channel to young and urban audiences.
The South African sports-drinks company co-founded by former UFC Middleweight champion Dricus Du Plessis. KNOX takes over from Sela, the brand owned by Saudi Arabia's Public Investment Fund (PIF)
World Athletics will name the 2029 and 2031 hosts after the inaugural Ultimate Championship in Budapest on 11–13 September.
Both tenders were issued by the National Agency for Public Facilities (ANEP), which is running the project as delegated manager on behalf of SONARGES, the state sports facilities operator.
For African football, the proposal is less a distant governance row than a direct financial windfall - and potentially a lasting shift in who holds power over the game.
Team PRONC signed its entry during E1's Monaco race weekend at the Yacht Club de Monaco, according to a statement. It becomes the latest addition to a grid whose ownership roster is heavily weighted toward celebrity investors, including LeBron James, Tom Brady, Rafael Nadal and Didier Drogba.
The concept sits alongside Nigeria's reported $500m push, backed by the NSC and Opus Race Promotions, to land a Formula 1 Grand Prix.
From Abuja's national stadium to community mini-arenas, the Nigerian Federal Government is making its biggest bet yet on sports as an economic driver.
He had the billions, the blueprint, and the badge on his wall. The only thing standing between Africa's richest man and Arsenal Football Club was a $20 billion refinery in Lagos, Nigeria.
First conceived under the name "Project Arena," the $100 million development is being built in the Victoria Island neighbourhood and is designed to host both major sporting events and concerts.
The project is expected to generate more than 25,000 jobs annually and introduce world-class infrastructure designed to support athletes, artists, and the broader creative economy.
The launch positions Kaizer Chiefs within a growing cohort of African clubs formalizing women's teams, as governance bodies, sponsors, and clubs increasingly converge around the commercial and developmental potential of the women's game.
A key figure behind the Toronto Raptors’ 2019 NBA title, has joined the ownership group of the Toronto Tempo, Canada’s first Women’s National Basketball Association (WNBA) franchise, as a Principal Owner.
The new youth football academy in South Africa, deepens the international investment into player development pathways on the continent.
In a statement, the league said it had “made the decision to part ways with Francis Ngannou,” adding that it has “great respect for Francis as both an athlete and a person”. Ngannou joined the PFL in 2023 after a high-profile departure from the Ultimate Fighting Championship, as one of the most significant free-agent signings in MMA history.
Uganda's Chief of Defence Forces Gen. Muhoozi Kainerugaba, also serving as Senior Presidential Adviser for Special Operations, has met with NBA Africa CEO Claire Akamanzi to explore expanding and professionalizing basketball in the country.
The Supervisory Board has agreed to propose Sawiris for re-election to the board for an additional three-year term. If approved by shareholders at the meeting, the board intends to elect him as chairman immediately afterward.
The Rwanda Development Board (RDB), in collaboration with the Rwanda Convention Bureau and the Ministry of Sports, is exploring a potential strategic partnership with Roc Nation - the global entertainment and sports company founded by Jay-Z.
Both tenders were issued by the National Agency for Public Facilities (ANEP), which is running the project as delegated manager on behalf of SONARGES, the state sports facilities operator.
Landmark Africa is planning the Dream Theatre Entertainment Centre, a 20,000-capacity indoor arena in Lagos anchoring more than 70,000 sqm of mixed-use development.
The naming-rights agreement, unveiled at a ceremony at the Giza Pyramids attended by the members of the club's board and president Mahmoud El Khatib. This will see the venue open as Vodafone Stadium in 2029 under a 20-year term.
Johannesburg's 1995 World Cup final venue names a new commercial partner after Emirates' exit, in a deal spanning rugby, football and precinct regeneration.
Arsenal will fund the construction of three football pitches in Rwanda, converting the tail end of its eight-year Visit Rwanda shirt deal into physical infrastructure even after the commercial partnership expired in June.
The venue sits in Lira City in the north, and Uganda is framing it as capacity-building for regional and international events alongside youth athletics and community participation.
From Abuja's national stadium to community mini-arenas, the Nigerian Federal Government is making its biggest bet yet on sports as an economic driver.
Masai Ujiri's non-profit has built basketball courts in 16 African countries since launching its Built Within initiative in 2021. Court 50 was a milestone. Court 100 is the mission.
The FSC Stadium of Life officially opened on May 12 in Maseru, becoming the continent's first sports facility constructed with sustainably sourced timber.
First conceived under the name "Project Arena," the $100 million development is being built in the Victoria Island neighbourhood and is designed to host both major sporting events and concerts.
The King framed the project in explicitly competitive terms - arguing that a world-class facility is a prerequisite for developing a national team capable of qualifying for major tournaments,
The federation has began the construction phase of a multi-country aquatic infrastructure drive across Africa, with new swimming facilities now being built in Burundi, Uganda, Rwanda and Lesotho - all expected to open by October 2026.
Algeria has been pushing to upgrade its sporting facilities, as the country positions itself for future hosting opportunities, including potential bids for the Africa Cup of Nations.
Backed by President Félix Tshisekedi, the project will position Kinshasa as a regional hub for major sports and entertainment events with a planned seating capacity of 20,000.
Ghana is moving to strengthen its sports infrastructure through a strategic collaboration with Morocco, as policymakers look to replicate one of Africa's most advanced facility development models.
Formula E's African distribution today runs almost entirely through pay-TV. SuperSport carries the championship across more than 40 sub-Saharan markets
The four-season agreement, covers the Champions League, Europa League and Conference League, along with the Youth League and the Super Cup. It was brokered by UC3, with Relevent Football Partners acting as UEFA's sales agency for the club competitions through 2033.
The 16-team edition of the competition will be available well beyond the premium bouquets that have historically carried CAF's flagship men's tournaments.
The renewal deepens a partnership that stretches back nearly two decades and hands beIN continued control of a marquee live-sports property at a moment when premium media rights are tightening across the Middle East, North Africa and Asia.
The broadcaster has logged more than 920 million views across its official YouTube channel and social platforms as of Friday, with the tournament's final still to play on Sunday.
DStv Stream, MultiChoice's streaming app, will now ship pre-installed on Samsung's Smart TV range across 18 new African markets, including: South Africa, Nigeria, Kenya, and Zimbabwe.
A deal that hands the Chinese tech brand a direct line into one of the continent's most-watched sports broadcasting operations -
SportyTV's rights include the opening match, knockout fixtures and the final - reshaping free access in three of Africa's largest football markets, just as the tournament kicks off.
As a record 10 African teams take the field in North America, the tournament arrives on screens across the continent through the most fragmented - and most African-owned - rights landscape the World Cup has ever had. See the full map.
The announcement landed alongside a separate milestone for the French media group - its formal listing on the Johannesburg Stock Exchange (JSE), following its acquisition of MultiChoice Group.
Under the agreement, DAZN will carry EFC events free-to-view for audiences worldwide, excluding Sub-Saharan Africa and Poland. The deal expands DAZN's global combat sports offering while giving EFC its broadest international platform to date.
Canal+ Group has confirmed an extension of its broadcast agreement with the National Soccer League (NSL), securing continued live rights to the Premier Soccer League across Sub-Saharan Africa via SuperSport on DStv.
The New York Knicks have already punched their ticket to the finals. They'll face either the Oklahoma City Thunder or the San Antonio Spurs, with that series still ongoing. Should it go the distance, the Finals will run through to 19 June.
The partnership covers some of the biggest events on the global sporting calendar - the Los Angeles 2028 and Brisbane 2032 Olympic Games, the French Alps 2030 Olympic Winter Games, and the Dakar 2026 and Dolomiti Valtellina 2028 Youth Olympic Games.
African sports media platform SportyTV has secured free-to-air broadcast rights to the NBA across Nigeria, Ghana, Kenya, and South Africa for the next three seasons - bringing North American basketball to millions of fans across the continent at no cost.
Some of the world's biggest broadcasters set to beam the showdown between Mamelodi Sundowns and AS FAR to fans across multiple continents.
Cameroon collected a $2 million winners' cheque after beating Malawi in Rabat to claim a maiden Women's Africa Cup of Nations title, the single biggest prize money in the competition's history.
The Egyptian Premier League will pay its champions EGP 50 million (about $1 million) from the 2026/27 season, a tenfold increase on the current winners' prize.
The champions in Morocco will bank $2 million, with runners-up taking $750,000 (up 50%) - and the third-placed side collecting $500,000. All 16 competing nations are guaranteed $150,000 in base participation funding.
Spain won the first 48-team World Cup and the largest prize in the game's history, a record $50 million. But the more telling number sits further down the table: Africa's 10 teams banked $120 million, out-earning South America and turning the expanded field into real money for CAF.
All three figures trace back to FIFA. None of them is wrong. But only one of them is prize money, and the confusion says a great deal about how the governing body's record $871 million distribution has been reported.
Can a league that has struggled for years to sell its broadcast rights and pay modest wages suddenly underwrite the most expensive reward structure in its history?
A new governance pact hands players a seat at the table on transfers and prize money. For African football, the quieter wins may matter most.
Every team that qualifies is now guaranteed at least $12.5 million before a single ball is kicked, with performance-based prize money stacked on top of that.
Kenyan athletes once again underlined their dominance in global distance running at the 2026 Boston Marathon, with both race winners capturing significant prize money and performance-based incentives.
The telecoms group has backed the competition since 2019, stepping in after South African Breweries ended its association - through its Brutal Fruit brand - following the 2018 season.
Bryson DeChambeau defeated Jon Rahm in a playoff to win LIV Golf’s first event in South Africa, securing a $4 million prize and extending his winning streak to two consecutive tournaments.
At the centre of the controversy is a $6 million financial gap. With the result now overturned, the financial logic appears straightforward - Morocco should receive the winner's prize, and Senegal should revert to the runner-up allocation. However this raises a more complicated question: Is Senegal required to return the $6 million difference?
Beginning with the 2025/26 season knockout stages, the CAF Champions League winner will receive $6 million, while the Confederation Cup champion will earn $4 million.
The Magical Kenya Open returned to Karen Country Club in 2026 with a record $2.7 million prize fund, strengthening Kenya's position within the DP World Tour's International Swing.
The 11th edition of the Access Bank Lagos City Marathon has reinforced Lagos' position as one of Africa's most commercially competitive road races. With $50,000 awarded to each winner, the elite 42km race once again attracted East Africa's deepest marathon talent pool.
Senegal emerged champions, earning $10 million in prize money. Read more to see full interactive prize money by country and how each country finished in the tournament.
More Insights Across Africa’s Sports Business
Cameroon collected a $2 million winners' cheque after beating Malawi in Rabat to claim a maiden Women's Africa Cup of Nations title, the single biggest prize money in the competition's history.
Both tenders were issued by the National Agency for Public Facilities (ANEP), which is running the project as delegated manager on behalf of SONARGES, the state sports facilities operator.
He takes on partnership strategy, commercial development and rights consultancy for brands and rights holders, working across the agency's client portfolio while supporting new business across the region.
Formula E's African distribution today runs almost entirely through pay-TV. SuperSport carries the championship across more than 40 sub-Saharan markets
This will include, training programmes for federations, introductions and knowledge exchange with professional clubs in Europe, and performance-related incentives tied to results achieved by selected national teams.
The Egyptian Premier League will pay its champions EGP 50 million (about $1 million) from the 2026/27 season, a tenfold increase on the current winners' prize.
The naming-rights agreement, unveiled at a ceremony at the Giza Pyramids attended by the members of the club's board and president Mahmoud El Khatib. This will see the venue open as Vodafone Stadium in 2029 under a 20-year term.
The renewal deepens a partnership that stretches back nearly two decades and hands beIN continued control of a marquee live-sports property at a moment when premium media rights are tightening across the Middle East, North Africa and Asia.
Team PRONC signed its entry during E1's Monaco race weekend at the Yacht Club de Monaco, according to a statement. It becomes the latest addition to a grid whose ownership roster is heavily weighted toward celebrity investors, including LeBron James, Tom Brady, Rafael Nadal and Didier Drogba.
Women's football sponsorship across Africa has leaned heavily on FMCG and beverage names chasing a young, growing audience. A mining major crossing into the space indicates that women's football is increasingly viewed as a viable platform.
The invitation, issued alongside a bidding framework built with PwC and CAF's technical, financial and legal advisers, is pitched as a transparent, ethical process aligned with global best practice.
The broadcaster has logged more than 920 million views across its official YouTube channel and social platforms as of Friday, with the tournament's final still to play on Sunday.
All three figures trace back to FIFA. None of them is wrong. But only one of them is prize money, and the confusion says a great deal about how the governing body's record $871 million distribution has been reported.
Emenalo, the Nigerian-born former technical director at Chelsea and Monaco, was one of the highest-profile executive appointments in the SPL.
The venue sits in Lira City in the north, and Uganda is framing it as capacity-building for regional and international events alongside youth athletics and community participation.
DStv Stream, MultiChoice's streaming app, will now ship pre-installed on Samsung's Smart TV range across 18 new African markets, including: South Africa, Nigeria, Kenya, and Zimbabwe.
SportyTV's rights include the opening match, knockout fixtures and the final - reshaping free access in three of Africa's largest football markets, just as the tournament kicks off.
According to multiple reports, Uganda is in advanced discussions with several English Premier League clubs to feature its "Visit Uganda" brand on match jerseys, in a bold push to convert football's global reach into tourism growth.
Uganda has been awarded the hosting rights for the 2031 African Games, making it the first time the East African nation will stage the continent's premier multi-sport competition.
The announcement landed alongside a separate milestone for the French media group - its formal listing on the Johannesburg Stock Exchange (JSE), following its acquisition of MultiChoice Group.
Running through May 2027, the deal spans three major competitions: the 2026 FIFA World Cup, the qualifying campaign for the 2027 Africa Cup of Nations, and the 2026 Women's AFCON in Morocco.
Rather than concentrating spend on the men's national team, the agreement distributes funding across the Black Stars, the Black Queens, the Women's Premier League, and the Black Challenge
Under the agreement, DAZN will carry EFC events free-to-view for audiences worldwide, excluding Sub-Saharan Africa and Poland. The deal expands DAZN's global combat sports offering while giving EFC its broadest international platform to date.
The FSC Stadium of Life officially opened on May 12 in Maseru, becoming the continent's first sports facility constructed with sustainably sourced timber.
The ambassadorship for Ria is part of a deliberate strategy of aligning with African football figures whose stories resonate with its core customer base.
Diop will work directly under Herbert Mensah - President of Rugby Africa, Executive Board Member of World Rugby, and Chairman of World Rugby Regions, the body that unites the presidents of all six continental rugby associations.