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Nairobi City Thunder Lands KSh 10M I&M Bank Partnership
Partnerships and Sponsorships
Nairobi City Thunder Lands KSh 10M I&M Bank Partnership
Partnerships and Sponsorships

The investment reads less like traditional sports sponsorship and more like a community-banking play. The trend is telling: financial-services and tech brands are increasingly treating Thunder as a marketing channel to young and urban audiences.

Partnerships and Sponsorships
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SportyTV Secures Free-to-Air World Cup Rights Across Nigeria, Ghana and Kenya
Media and Broadcasting
SportyTV Secures Free-to-Air World Cup Rights Across Nigeria, Ghana and Kenya
Media and Broadcasting
Media and Broadcasting
Nigeria Approves Sweeping Sports Infrastructure Overhaul as NSC Targets World-Class Facilities
Infrastructure and Stadiums, Investment and Capital
Nigeria Approves Sweeping Sports Infrastructure Overhaul as NSC Targets World-Class Facilities
Infrastructure and Stadiums, Investment and Capital
Infrastructure and Stadiums, Investment and Capital
Rugby Africa Appoints Former NBA Africa Executive Aïcha Diop as Chief of Staff
Policy-Governance and Federations
Rugby Africa Appoints Former NBA Africa Executive Aïcha Diop as Chief of Staff
Policy-Governance and Federations
Policy-Governance and Federations
How Africa's Richest Man Almost Purchased Arsenal Football Club
Analysis, Investment and Capital
How Africa's Richest Man Almost Purchased Arsenal Football Club
Analysis, Investment and Capital
Analysis, Investment and Capital
Hudl Partners With Young African Promises to Put African Talent on the Global Scouting Map
Technology, Partnerships and Sponsorships
Hudl Partners With Young African Promises to Put African Talent on the Global Scouting Map
Technology, Partnerships and Sponsorships
Technology, Partnerships and Sponsorships
SportyTV Lands NBA Rights Across Four African Markets
Media and Broadcasting
SportyTV Lands NBA Rights Across Four African Markets
Media and Broadcasting
Media and Broadcasting
Lagos Arena: Nigeria's Largest Indoor Arena Is Coming
Infrastructure and Stadiums, Investment and Capital
Lagos Arena: Nigeria's Largest Indoor Arena Is Coming
Infrastructure and Stadiums, Investment and Capital
Infrastructure and Stadiums, Investment and Capital
Stellenbosch FC reunite with Umbro in new long-term kit partnership
Partnerships and Sponsorships, Retail
Stellenbosch FC reunite with Umbro in new long-term kit partnership
Partnerships and Sponsorships, Retail
Partnerships and Sponsorships, Retail
Nike Opens First East Africa Flagship in Nairobi, Kenya
Retail
Nike Opens First East Africa Flagship in Nairobi, Kenya
Retail
Retail
FIFA's World Cup prize pool hits $871 million - winner takes $53.5 million
Prize Money, Policy-Governance and Federations, Analysis
FIFA's World Cup prize pool hits $871 million - winner takes $53.5 million
Prize Money, Policy-Governance and Federations, Analysis
Prize Money, Policy-Governance and Federations, Analysis
CAF and UEFA Sign Landmark MoU to Deepen Football Ties Between Africa and Europe
Policy-Governance and Federations
CAF and UEFA Sign Landmark MoU to Deepen Football Ties Between Africa and Europe
Policy-Governance and Federations
Policy-Governance and Federations
DRC's Kinshasa Arena Takes Shape as One of Africa's Largest Indoor Venues
Infrastructure and Stadiums
DRC's Kinshasa Arena Takes Shape as One of Africa's Largest Indoor Venues
Infrastructure and Stadiums
Infrastructure and Stadiums
FIFA World Cup 2026 Set for Full Distribution Across Africa via SuperSport
Media and Broadcasting
FIFA World Cup 2026 Set for Full Distribution Across Africa via SuperSport
Media and Broadcasting
Media and Broadcasting
Masai Ujiri's Zaria Group Sign Landmark Nairobi Arena Development Deal
Infrastructure and Stadiums, Investment and Capital
Masai Ujiri's Zaria Group Sign Landmark Nairobi Arena Development Deal
Infrastructure and Stadiums, Investment and Capital
Infrastructure and Stadiums, Investment and Capital
Newcastle United Signs South African Company KNOX Hydration to Training Ground Naming Rights Deal
Partnerships and Sponsorships
Newcastle United Signs South African Company KNOX Hydration to Training Ground Naming Rights Deal
Partnerships and Sponsorships
Partnerships and Sponsorships
Kenya Pays $30 Million AFCON Fee, Securing 2027 Co-Hosting Rights
Policy-Governance and Federations, Infrastructure and Stadiums
Kenya Pays $30 Million AFCON Fee, Securing 2027 Co-Hosting Rights
Policy-Governance and Federations, Infrastructure and Stadiums
Policy-Governance and Federations, Infrastructure and Stadiums
Masai Ujiri Joins Toronto Tempo Ownership as WNBA Expands Into Canada
Investment and Capital
Masai Ujiri Joins Toronto Tempo Ownership as WNBA Expands Into Canada
Investment and Capital
Investment and Capital
Is a $15,000 Barrier to Entry Undermining 2026 World Cup Competitive Balance?
Policy-Governance and Federations, Analysis
Is a $15,000 Barrier to Entry Undermining 2026 World Cup Competitive Balance?
Policy-Governance and Federations, Analysis
Policy-Governance and Federations, Analysis
Nigeria's Samson Adamu Named Acting Secretary General of CAF
Policy-Governance and Federations
Nigeria's Samson Adamu Named Acting Secretary General of CAF
Policy-Governance and Federations
Policy-Governance and Federations
PUMA Signs Multi-Year Deal as Official Outfitter of the Basketball Africa League
Partnerships and Sponsorships
PUMA Signs Multi-Year Deal as Official Outfitter of the Basketball Africa League
Partnerships and Sponsorships
Partnerships and Sponsorships
Uganda Explores NBA Africa Partnership to Develop Basketball
Investment and Capital, Policy-Governance and Federations
Uganda Explores NBA Africa Partnership to Develop Basketball
Investment and Capital, Policy-Governance and Federations
Investment and Capital, Policy-Governance and Federations
Rwanda Explores Roc Nation Partnership as It Deepens Its Sports and Tourism Strategy
Partnerships and Sponsorships, Investment and Capital
Rwanda Explores Roc Nation Partnership as It Deepens Its Sports and Tourism Strategy
Partnerships and Sponsorships, Investment and Capital
Partnerships and Sponsorships, Investment and Capital
Access Bank Lagos City Marathon 2026: Prize Money, Performance & The Economics of Road Racing
Prize Money, Partnerships and Sponsorships, Analysis
Access Bank Lagos City Marathon 2026: Prize Money, Performance & The Economics of Road Racing
Prize Money, Partnerships and Sponsorships, Analysis
Prize Money, Partnerships and Sponsorships, Analysis
Virgin Active Invests R100M ($6.2M) in Cape Town Country Club - taps into New Social Wellness Economy
Fitness and Wellness
Virgin Active Invests R100M ($6.2M) in Cape Town Country Club - taps into New Social Wellness Economy
Fitness and Wellness
Fitness and Wellness
Nairobi City Thunder Partner with Send App by Flutterwave on a two-Year Deal
Partnerships and Sponsorships
Nairobi City Thunder Partner with Send App by Flutterwave on a two-Year Deal
Partnerships and Sponsorships
Partnerships and Sponsorships
Silverbacks Holdings In Talks with NBA to Acquire a franchise in NBA Africa’s Basketball Africa League (BAL)
Investment and Capital
Silverbacks Holdings In Talks with NBA to Acquire a franchise in NBA Africa’s Basketball Africa League (BAL)
Investment and Capital
Investment and Capital
Jay-z’s Roc Nation Sports expands into Africa
Investment and Capital
Jay-z’s Roc Nation Sports expands into Africa
Investment and Capital
Investment and Capital
Nigerian Singer-Songwriter and Grammy Award Winner Tems becomes a part of MLS San Diego FC ownership Group
Investment and Capital
Nigerian Singer-Songwriter and Grammy Award Winner Tems becomes a part of MLS San Diego FC ownership Group
Investment and Capital
Investment and Capital
BOSA Intelligence
2026 FIFA World Cup Prize Money Tracker
Live
Total pool
$727M
Min / team
$12.5M
Champion (incl. grants)
$56M
CAF teams
10
Prize pool distributed0.0%
View full tracker →

‍ Most Read

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Nairobi City Thunder Lands KSh 10M I&M Bank Partnership
Nairobi City Thunder Lands KSh 10M I&M Bank Partnership
KNOX on the Toon: A South African Drinks Brand Just Won £60m of Premier League Shirt Space
KNOX on the Toon: A South African Drinks Brand Just Won £60m of Premier League Shirt Space
Uganda Eyes Premier League Jersey Deals in Push to Globalise "Visit Uganda" Brand
Uganda Eyes Premier League Jersey Deals in Push to Globalise "Visit Uganda" Brand
Charlton Athletic Launches International Football Programme with Mark Fish Foundation Partnership in South Africa
Charlton Athletic Launches International Football Programme with Mark Fish Foundation Partnership in South Africa
KFC Ghana Signs Ghana Football Association Sponsorship Deal Ahead of Historic Year
KFC Ghana Signs Ghana Football Association Sponsorship Deal Ahead of Historic Year
Gold Fields Ghana Commits $5M to Ghana Football in Two-Year Deal
Gold Fields Ghana Commits $5M to Ghana Football in Two-Year Deal
Nairobi City Thunder Land FXPesa as Partner in Boost for Kenyan Basketball
Nairobi City Thunder Land FXPesa as Partner in Boost for Kenyan Basketball
Haier signs four-year sponsorship with Al Ahly FC in first African play of global sports strategy
Haier signs four-year sponsorship with Al Ahly FC in first African play of global sports strategy
South Africa’s Bafana Bafana enter the Web3 era with Chiliz Fan Token partnership
South Africa’s Bafana Bafana enter the Web3 era with Chiliz Fan Token partnership
NBS Bank nearly doubles NDL sponsorship in K530 million ($300K) commitment
NBS Bank nearly doubles NDL sponsorship in K530 million ($300K) commitment
Hudl Partners With Young African Promises to Put African Talent on the Global Scouting Map
Hudl Partners With Young African Promises to Put African Talent on the Global Scouting Map
BAL Teams Up With Qatar Foundation in Landmark Social Impact Deal
BAL Teams Up With Qatar Foundation in Landmark Social Impact Deal
Stellenbosch FC reunite with Umbro in new long-term kit partnership
Stellenbosch FC reunite with Umbro in new long-term kit partnership
Google Gemini Named Official Technology Sponsor of Morocco National Football Team
Google Gemini Named Official Technology Sponsor of Morocco National Football Team
Senegal Partners with Alibaba to Power Dakar 2026 with Cloud Skills and Sovereign Infrastructure
Senegal Partners with Alibaba to Power Dakar 2026 with Cloud Skills and Sovereign Infrastructure
UAE and Morocco Join Forces to Elevate Arab Basketball
UAE and Morocco Join Forces to Elevate Arab Basketball
Mwamba RFC Secures KES 9 Million Sponsorship Deal in Sign of Growing Commercial Interest in Kenyan Club Rugby
Mwamba RFC Secures KES 9 Million Sponsorship Deal in Sign of Growing Commercial Interest in Kenyan Club Rugby
Bank of Kigali Backs Rwanda Premier League With $2.2M Title Sponsorship
Bank of Kigali Backs Rwanda Premier League With $2.2M Title Sponsorship
Telkom Extends Netball Sponsorship With Enhanced Player Compensation Model
Telkom Extends Netball Sponsorship With Enhanced Player Compensation Model
Exim Bank Uganda Signs On as Official Banking Partner of the Pearl of Africa Golf Series
Exim Bank Uganda Signs On as Official Banking Partner of the Pearl of Africa Golf Series
Partnerships & Sponsorships

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More Insights Across Africa’s Sports Business

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SportyTV Secures Free-to-Air World Cup Rights Across Nigeria, Ghana and Kenya
Media and Broadcasting
SportyTV Secures Free-to-Air World Cup Rights Across Nigeria, Ghana and Kenya
Media and Broadcasting
Media and Broadcasting
CANAL+ Locks In Rugby World Cup Rights for Sub-Saharan Africa
Media and Broadcasting
CANAL+ Locks In Rugby World Cup Rights for Sub-Saharan Africa
Media and Broadcasting
Media and Broadcasting
KFC Ghana Signs Ghana Football Association Sponsorship Deal Ahead of Historic Year
Partnerships and Sponsorships, Retail
KFC Ghana Signs Ghana Football Association Sponsorship Deal Ahead of Historic Year
Partnerships and Sponsorships, Retail
Partnerships and Sponsorships, Retail
Gold Fields Ghana Commits $5M to Ghana Football in Two-Year Deal
Partnerships and Sponsorships
Gold Fields Ghana Commits $5M to Ghana Football in Two-Year Deal
Partnerships and Sponsorships
Partnerships and Sponsorships
DAZN Partners With EFC in Multi-Year Deal to Broadcast African MMA Globally
Media and Broadcasting
DAZN Partners With EFC in Multi-Year Deal to Broadcast African MMA Globally
Media and Broadcasting
Media and Broadcasting
Africa's First Sustainable Timber Stadium Opens in Lesotho
Infrastructure and Stadiums
Africa's First Sustainable Timber Stadium Opens in Lesotho
Infrastructure and Stadiums
Infrastructure and Stadiums
Sadio Mané Becomes Brand Ambassador for Remittance Giant Ria
Athlete Brand Partnerships, Technology
Sadio Mané Becomes Brand Ambassador for Remittance Giant Ria
Athlete Brand Partnerships, Technology
Athlete Brand Partnerships, Technology
Rugby Africa Appoints Former NBA Africa Executive Aïcha Diop as Chief of Staff
Policy-Governance and Federations
Rugby Africa Appoints Former NBA Africa Executive Aïcha Diop as Chief of Staff
Policy-Governance and Federations
Policy-Governance and Federations
MMS secures Olympic Games media rights across sub-Saharan Africa through 2032
Media and Broadcasting
MMS secures Olympic Games media rights across sub-Saharan Africa through 2032
Media and Broadcasting
Media and Broadcasting
Haier signs four-year sponsorship with Al Ahly FC in first African play of global sports strategy
Partnerships and Sponsorships
Haier signs four-year sponsorship with Al Ahly FC in first African play of global sports strategy
Partnerships and Sponsorships
Partnerships and Sponsorships
NBS Bank nearly doubles NDL sponsorship in K530 million ($300K) commitment
Partnerships and Sponsorships
NBS Bank nearly doubles NDL sponsorship in K530 million ($300K) commitment
Partnerships and Sponsorships
Partnerships and Sponsorships
Hudl Partners With Young African Promises to Put African Talent on the Global Scouting Map
Technology, Partnerships and Sponsorships
Hudl Partners With Young African Promises to Put African Talent on the Global Scouting Map
Technology, Partnerships and Sponsorships
Technology, Partnerships and Sponsorships
SportyTV Lands NBA Rights Across Four African Markets
Media and Broadcasting
SportyTV Lands NBA Rights Across Four African Markets
Media and Broadcasting
Media and Broadcasting
Google Gemini Named Official Technology Sponsor of Morocco National Football Team
Technology, Partnerships and Sponsorships
Google Gemini Named Official Technology Sponsor of Morocco National Football Team
Technology, Partnerships and Sponsorships
Technology, Partnerships and Sponsorships
FIFA's World Cup prize pool hits $871 million - winner takes $53.5 million
Prize Money, Policy-Governance and Federations, Analysis
FIFA's World Cup prize pool hits $871 million - winner takes $53.5 million
Prize Money, Policy-Governance and Federations, Analysis
Prize Money, Policy-Governance and Federations, Analysis
Senegal Partners with Alibaba to Power Dakar 2026 with Cloud Skills and Sovereign Infrastructure
Technology, Partnerships and Sponsorships
Senegal Partners with Alibaba to Power Dakar 2026 with Cloud Skills and Sovereign Infrastructure
Technology, Partnerships and Sponsorships
Technology, Partnerships and Sponsorships
World Aquatics Targets Infrastructure With Five-Nation Pool Construction Across Africa
Infrastructure and Stadiums, Policy-Governance and Federations
World Aquatics Targets Infrastructure With Five-Nation Pool Construction Across Africa
Infrastructure and Stadiums, Policy-Governance and Federations
Infrastructure and Stadiums, Policy-Governance and Federations
UAE and Morocco Join Forces to Elevate Arab Basketball
Partnerships and Sponsorships
UAE and Morocco Join Forces to Elevate Arab Basketball
Partnerships and Sponsorships
Partnerships and Sponsorships
Lime Expands Into Sports With Padel Sponsorship Deal
Athlete Brand Partnerships
Lime Expands Into Sports With Padel Sponsorship Deal
Athlete Brand Partnerships
Athlete Brand Partnerships
Ghana Partners with Morocco on Sports Infrastructure
Infrastructure and Stadiums
Ghana Partners with Morocco on Sports Infrastructure
Infrastructure and Stadiums
Infrastructure and Stadiums
Dakar 2026 Youth Olympic Games Infrastructure On Track for October Opening
Infrastructure and Stadiums
Dakar 2026 Youth Olympic Games Infrastructure On Track for October Opening
Infrastructure and Stadiums
Infrastructure and Stadiums
Masai Ujiri's Zaria Group Sign Landmark Nairobi Arena Development Deal
Infrastructure and Stadiums, Investment and Capital
Masai Ujiri's Zaria Group Sign Landmark Nairobi Arena Development Deal
Infrastructure and Stadiums, Investment and Capital
Infrastructure and Stadiums, Investment and Capital
BAL Taps Abidjan-Based FLEXX for official off-court lifestyle Collections
Partnerships and Sponsorships
BAL Taps Abidjan-Based FLEXX for official off-court lifestyle Collections
Partnerships and Sponsorships
Partnerships and Sponsorships
Ghana Pledges Three New Stadiums as Infrastructure Strategy Advances
Infrastructure and Stadiums
Ghana Pledges Three New Stadiums as Infrastructure Strategy Advances
Infrastructure and Stadiums
Infrastructure and Stadiums
Morocco’s FA and the National Airports Authority (ONDA) Partner to Streamline National Team Travel
Infrastructure and Stadiums, Partnerships and Sponsorships, Policy-Governance and Federations
Morocco’s FA and the National Airports Authority (ONDA) Partner to Streamline National Team Travel
Infrastructure and Stadiums, Partnerships and Sponsorships, Policy-Governance and Federations
Infrastructure and Stadiums, Partnerships and Sponsorships, Policy-Governance and Federations
Is a $15,000 Barrier to Entry Undermining 2026 World Cup Competitive Balance?
Policy-Governance and Federations, Analysis
Is a $15,000 Barrier to Entry Undermining 2026 World Cup Competitive Balance?
Policy-Governance and Federations, Analysis
Policy-Governance and Federations, Analysis
LALIGA and Royal Bafokeng Nation Open Elite Youth Academy in South Africa
Partnerships and Sponsorships, Investment and Capital
LALIGA and Royal Bafokeng Nation Open Elite Youth Academy in South Africa
Partnerships and Sponsorships, Investment and Capital
Partnerships and Sponsorships, Investment and Capital
Debswana Backs World Athletics Relays Gaborone 2026 With P16 Million ($1.17 Million) Deal
Partnerships and Sponsorships
Debswana Backs World Athletics Relays Gaborone 2026 With P16 Million ($1.17 Million) Deal
Partnerships and Sponsorships
Partnerships and Sponsorships