The ambassadorship for Ria is part of a deliberate strategy of aligning with African football figures whose stories resonate with its core customer base.

The partnership puts Bafana Bafana in notable company. Argentina, Portugal, and Italy are among other national teams already in the Socios.com ecosystem.

Under the deal, Hudl will have exclusive rights to video and data from Young African Promises' Future Talent Tournaments - two U18 competitions held annually in Accra, Ghana.

The partnership, disclosed by Google's MENA team, will use Gemini's multimodal capabilities to deepen engagement between the Atlas Lions and their global fanbase.

The government plans to put roughly 100 engineers and several thousand youth through cloud skills training, a program announced by Alioune Sall, Minister of Communication, Telecommunications and Digital Economy.

This brings together a fast-scaling consumer platform and one of Nigeria's most recognizable football figures, as Chowdeck looks to strengthen brand visibility and deepen customer engagement across its core markets.

Netstar a leading provider of vehicle tracking and telematics solutions, has announced a strategic partnership with the Sunshine Tour to develop advanced performance analytics and tracking technology for professional golf.

The decision reflects mounting losses in the capital-intensive global streaming market and signals a broader shift in strategy as CANAL+ Group looks to reposition its digital entertainment platform across Africa.

As part of its African expansion, MINGO is partnering with African Boxing Union and the Yucateco Boxing League (YBL). YBL currently have 500+ annual participants, 1000+ bouts annually and ₦100M+ (USD 70K) annually in prize money.

The African startup that fused fantasy sports with pop culture announced its closure after four years in operation. Founder Fola Folowosele announced earlier this week ending a venture that began with the support from Techstars. Beşiktaş J.K Professional Footballer Wilfred Ndidi who was also an investor.

The league launched the program last year to support the continents technology advancement and ecosystem and the next African entrepreneurs. The program is open to early-stage African startup companies that develop solutions in the sport and creative industries.