Latest Insights
Omnicom's Fuse makes first senior MENA hire, appointing Freddy Farhat to lead sports partnerships
He takes on partnership strategy, commercial development and rights consultancy for brands and rights holders, working across the agency's client portfolio while supporting new business across the region.
Nairobi enters race for 2029 World Athletics Championships against London, Rome and Munich
World Athletics will name the 2029 and 2031 hosts after the inaugural Ultimate Championship in Budapest on 11–13 September.
How FIFA's $20 Billion Plan to Sell a World Cup Stake May Turn on Africa's Vote
For African football, the proposal is less a distant governance row than a direct financial windfall - and potentially a lasting shift in who holds power over the game.
Nigeria's Olabisi Joseph Elected ISF Africa President, First Woman in the Role
Since 2023 she had served as Third Vice-President on the executive committee of the Africa School Sport Federation, and has sat as an assessor on the ISF Executive Committee. A positioning that made her a credible continental candidate well before the Belgrade vote.
Saracens Turn to South Africa's Eduard Coetzee for CEO Role
The former Sharks chief becomes the latest African executive to land a top job in European rugby.
CAF Puts a Decade of AFCON Commercial Rights on the Market as Tournament Moves to Four-Year Cycle
The scope covers the sale and distribution of media rights, sponsorship and marketing assets, with CAF saying it is seeking an "innovative partner" to unlock new revenue streams and lift the commercial value of the competition.
CAF Opens AFCON Hosting Race for 2028, 2032 and 2036 as Four-Year Cycle Reshapes Bidding Landscape
The invitation, issued alongside a bidding framework built with PwC and CAF's technical, financial and legal advisers, is pitched as a transparent, ethical process aligned with global best practice.
A CEO for a Club That Never Had One
For 56 years, one of African football's most valuable brands ran without a dedicated chief executive over its business. That changed this season, and the change matters more than the name attached to it.
Saudi Pro League Confirms Exit of Nigeria's Michael Emenalo as Chief Football Executive
Emenalo, the Nigerian-born former technical director at Chelsea and Monaco, was one of the highest-profile executive appointments in the SPL.
$10,000 for Every Olympian: Inside the IOC's $140M "Fit for the Future" Grant and Why Africa's Real Test Comes at LA 2028
The grant will be delivered through existing National Olympic Committee (NOC) structures. Every Olympian. Not just medal winners.
NFL Deepens Africa Push as 2026 Flag Football Championship Lands in Nairobi Ahead of LA28
The NFL will stage its 2026 NFL Flag Africa Continental Championship in Kenya from July 9 –11, the league's third edition on the continent and its clearest signal yet that Africa sits at the center of a global expansion strategy built around flag football's 2028 Olympic debut.
Tennis Australia Appoints Former NRL CEO Andrew Abdo as Chief Executive Officer
The South African outgoing CEO of the National Rugby League, will take charge of Australian tennis in August 2026, emerging from a global search that drew more than 150 candidates and was run by executive search firm Egon Zehnder.
Craig Tiley Named USTA CEO, Leaving Tennis Australia for the US Open
It is one of the most significant executive moves in the global tennis business in years - and the case for it runs deeper than the commercial record he is best known for.
FIFA and FIFPRO Sign Pact Giving Players a Say Over Transfers and Prize Money
A new governance pact hands players a seat at the table on transfers and prize money. For African football, the quieter wins may matter most.
Uganda Wins Right to Host 2031 African Games, Beating Nigeria in Bidding Race
Uganda has been awarded the hosting rights for the 2031 African Games, making it the first time the East African nation will stage the continent's premier multi-sport competition.
Rugby Africa Appoints Former NBA Africa Executive Aïcha Diop as Chief of Staff
Diop will work directly under Herbert Mensah - President of Rugby Africa, Executive Board Member of World Rugby, and Chairman of World Rugby Regions, the body that unites the presidents of all six continental rugby associations.
Africa’s Gift to the NBA: Dallas Mavericks Name Masai Ujiri President
Ujiri, who built his career from the ground up as an international scout before ascending to the top of NBA front offices, will oversee all aspects of basketball operations in Dallas, including roster construction, player personnel, and scouting.
Nigeria finally gives netball a home - and women are leading the way
With 70% of the Federation's membership made up of women, the NSC is betting on netball to become Nigeria's next global sporting force.
FIFA lifts World Cup distribution to $871 million - champion's total payout set to reach $53.5 million.
Every team that qualifies is now guaranteed at least $12.5 million before a single ball is kicked, with performance-based prize money stacked on top of that.
CAF and UEFA Sign Landmark MoU to Deepen Football Ties Between Africa and Europe
Two continents. One game. CAF and UEFA have signed a landmark five-year agreement to build football's future together.
