About Us

Business of Sports Africa (BOSA) is an independent platform covering the African sports economy. We report on the investments and stadium builds to partnerships, executive appointments, ownership changes and media rights across the continent's major markets. No scores. Just business.

BOSA publishes wire-style reporting and analysis, alongside data products and intelligence for decision-makers in African sports. These include our prize money trackers and intelligence reports published through the Products & Intelligence Hub.

Our readers range from executives and managers across sports, finance, media, technology and government to analysts who follow the market and the enthusiasts who love sports.

Contact: info@businessofsportsafrica.com

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Cameroon's WAFCON Win Comes With a $2m Prize, CAF's Biggest Ever
Cameroon's WAFCON Win Comes With a $2m Prize, CAF's Biggest Ever

Cameroon collected a $2 million winners' cheque after beating Malawi in Rabat to claim a maiden Women's Africa Cup of Nations title, the single biggest prize money in the competition's history.

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Morocco Tenders $39.5 Million for Grand Stade Hassan II Pitch and Seating
Morocco Tenders $39.5 Million for Grand Stade Hassan II Pitch and Seating

Both tenders were issued by the National Agency for Public Facilities (ANEP), which is running the project as delegated manager on behalf of SONARGES, the state sports facilities operator.

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Omnicom's Fuse makes first senior MENA hire, appointing Freddy Farhat to lead sports partnerships
Omnicom's Fuse makes first senior MENA hire, appointing Freddy Farhat to lead sports partnerships

He takes on partnership strategy, commercial development and rights consultancy for brands and rights holders, working across the agency's client portfolio while supporting new business across the region.

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Nairobi enters race for 2029 World Athletics Championships against London, Rome and Munich
Nairobi enters race for 2029 World Athletics Championships against London, Rome and Munich

World Athletics will name the 2029 and 2031 hosts after the inaugural Ultimate Championship in Budapest on 11–13 September.

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Disney+ becomes Formula E's global streaming home, with six African markets in range
Disney+ becomes Formula E's global streaming home, with six African markets in range

Formula E's African distribution today runs almost entirely through pay-TV. SuperSport carries the championship across more than 40 sub-Saharan markets

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Macron signs multi-year kit deal with Congo's sports ministry covering five federations
Macron signs multi-year kit deal with Congo's sports ministry covering five federations

This will include, training programmes for federations, introductions and knowledge exchange with professional clubs in Europe, and performance-related incentives tied to results achieved by selected national teams.

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Sawiris Puts His Name on Egypt's League and $1m Behind Its Title
Sawiris Puts His Name on Egypt's League and $1m Behind Its Title

The Egyptian Premier League will pay its champions EGP 50 million (about $1 million) from the 2026/27 season, a tenfold increase on the current winners' prize.

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Canal+ Takes Sole Control of European Club Football in Sub-Saharan Africa Until 2031
Canal+ Takes Sole Control of European Club Football in Sub-Saharan Africa Until 2031

The four-season agreement, covers the Champions League, Europa League and Conference League, along with the Youth League and the Super Cup. It was brokered by UC3, with Relevent Football Partners acting as UEFA's sales agency for the club competitions through 2033.

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