About Us

Business of Sports Africa (BOSA) is an independent platform covering the African sports economy. We report on investments, stadium development, partnerships, executive appointments, ownership changes and media rights across the continent's major markets. No scores. Just business.

BOSA publishes reporting and analysis, alongside data products and intelligence for decision-makers in African sports. These include our prize money trackers and intelligence reports available through the Products & Intelligence Hub.

Our readers range from executives and managers across sports, finance, media, technology and government, to analysts who follow the market and the enthusiasts who love sports.

Contact: info@businessofsportsafrica.com

More from BOSA
Canal+ secures AFCON 2027 broadcast rights across sub-Saharan Africa
Canal+ secures AFCON 2027 broadcast rights across sub-Saharan Africa

SuperSport carries the coverage across the region, while Canal+ will show the qualifiers in French in more than 20 countries.

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DAZN Acquires AFCON and CAF Champions League Rights in Germany, Austria and Switzerland
DAZN Acquires AFCON and CAF Champions League Rights in Germany, Austria and Switzerland

The calendar also works in DAZN's favour, the 2027 tournament runs from June 19 to July 17 across Kenya, Tanzania and Uganda, putting AFCON in Europe's club off-season

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Sky Sports agrees one-season Cricket South Africa rights deal, securing England tour for UK viewers
Sky Sports agrees one-season Cricket South Africa rights deal, securing England tour for UK viewers

The agreement was negotiated by IMG, CSA's international media rights partner.

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Sadio Mané commits CFA11.7bn ($20.4m) to mango processing complex in Senegal’s Casamance
Sadio Mané commits CFA11.7bn ($20.4m) to mango processing complex in Senegal’s Casamance

Investing in his hometown, Mané envisions that processing can turn one of Senegal’s biggest agricultural challenges into a commercial opportunity.

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NBA Africa opens BAL to permanent team ownership as franchise bids arrive
NBA Africa opens BAL to permanent team ownership as franchise bids arrive

NBA Africa is moving the Basketball Africa League to permanent, privately owned franchises, with initial bids of more than $50 million reported from six countries.

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Mittal's $1.65bn cricket deal clears India, and South Africa's SA20 has a new majority owner
Mittal's $1.65bn cricket deal clears India, and South Africa's SA20 has a new majority owner

A South African franchise changed ownership last week in a deal signed in May, structured in Mauritius and approved in New Delhi.

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Kylian Mbappé Leaves Nike for On After 20 Years
Kylian Mbappé Leaves Nike for On After 20 Years

On has signed Kylian Mbappé as it launches into football, ending a Nike relationship that started when he was eight years old.

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Ghana's World Cup Fan Ticket Programme Cost the Government $1.26 Million
Ghana's World Cup Fan Ticket Programme Cost the Government $1.26 Million

The total included a 10% administrative charge set by FIFA, with the tickets not meant for resale.

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Explore latest BOSA Insights
Explore latest BOSA Insights