MultiChoice to Shut Down Showmax After Strategic Streaming Review
MultiChoice, part of the CANAL+ Group, has announced plans to discontinue its streaming platform Showmax following a comprehensive review of its streaming operations.
The decision, approved by the Showmax Board of Directors, reflects MultiChoice's broader strategy to strengthen financial discipline and optimize investment allocation amid an increasingly competitive and capital-intensive global streaming landscape. According to the company, sustained annual losses within the Showmax business made the platform's current structure financially unsustainable.
MultiChoice said this move forms part of a wider effort to reposition its streaming strategy for long-term competitiveness as the economics of global streaming continue to tighten.
Importantly, the company confirmed that the discontinuation of Showmax will not result in employee retrenchments, with staff to be supported through internal transition options within the organization.
Under CANAL+ ownership, MultiChoice aims to deploy a new in-house large-scale streaming platform designed to meet the evolving expectations of African and international audiences.
Looking ahead, CANAL+ indicated it will continue investing in premium content, technological innovation, and strategic partnerships to strengthen its leadership in the African entertainment market.
Canal+ continues to shift its streaming strategy. Earlier this month, the company secured a broadcast partnership with LIV Golf.
Further details regarding future content offerings and platform developments are expected in the coming months. MultiChoice stated that ensuring a seamless transition and maintaining strong service for existing Showmax subscribers remains a priority as the company evolves its streaming strategy.
Source: Canal+
