Prize Money, Partnerships and Sponsorships Business of Sports Africa Prize Money, Partnerships and Sponsorships Business of Sports Africa

Access Bank Lagos City Marathon 2026: Prize Money, Performance & The Economics of Road Racing

The 11th edition of the Access Bank Lagos City Marathon has reinforced Lagos' position as one of Africa's most commercially competitive road races. With $50,000 awarded to each winner, the elite 42km race once again attracted East Africa's deepest marathon talent pool - delivering not just fast times, but a clear direction about the growing economics of long-distance running across the continent.

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Partnerships and Sponsorships Business of Sports Africa Partnerships and Sponsorships Business of Sports Africa

GTCO renews its long-standing bet on elite sports and heritage events in Nigeria

Guaranty Trust Holding Company Plc (GTCO) has confirmed its continued role as main sponsor of the NPA Lagos International Polo Tournament, one of Africa's oldest and most prestigious sporting events. The 2026 edition will take place at the Lagos Polo Club from January 27 to February 15, drawing top local and international polo teams and high-profile spectators.

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Policy-Governance and Federations Business of Sports Africa Policy-Governance and Federations Business of Sports Africa

Nigeria Sports Commission (NSC) put in bid to host 2031 African Games

The National Sports Commission of Nigeria has formally submitted its bid to the African Union Sports Council to host the 2031 African Games. This signals Nigeria's ambition to once again welcome Africa’s premier multisport event nearly 25 years after successfully hosting the 2003 edition.

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Technology Business of Sports Africa Technology Business of Sports Africa

Sports Tech Startup FanBants Shuts Down

The African startup that fused fantasy sports with pop culture announced its closure after four years in operation. Founder Fola Folowosele announced earlier this week ending a venture that began with the support from Techstars. Beşiktaş J.K Professional Footballer Wilfred Ndidi who was also an investor.

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Investment and Capital Business of Sports Africa Investment and Capital Business of Sports Africa

Nigerian Singer-Songwriter and Grammy Award Winner Tems becomes a part of MLS San Diego FC ownership Group

The Nigerian global music star enters through her company, The Leading Vibe, reinforcing a growing trend of cross-industry capital flowing into professional football. Her investment is made in partnership with Pave Investments, the African private investment firm that previously participated in the 2021 investment into NBA Africa.

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