Coverage will be available across DStv and GOtv platforms, including streaming services, with access extending from entry-level packages through to premium tiers.

The telecoms group has backed the competition since 2019, stepping in after South African Breweries ended its association - through its Brutal Fruit brand - following the 2018 season.

Alexander, who has led SARU since 2016, secured backing from 11 member unions and is expected to formally begin his third and final term at the Annual General Meeting in Cape Town on 14 May.

SportyTV said it will deliver comprehensive pre- and post-match programming from studios in Cape Town and Madrid, supported by a yet-to-be-announced roster of commentators and analysts.

The project is expected to generate more than 25,000 jobs annually and introduce world-class infrastructure designed to support athletes, artists, and the broader creative economy.

From 1 July 2026, the club's training centre at Darsley Park will be renamed "The KNOX," marking the first time Newcastle United has sold naming rights to its training ground.

The launch positions Kaizer Chiefs within a growing cohort of African clubs formalizing women's teams, as governance bodies, sponsors, and clubs increasingly converge around the commercial and developmental potential of the women's game.

The new youth football academy in South Africa, deepens the international investment into player development pathways on the continent.

The partnership will see the competition rebranded as the Maple Ridge Discover Sport Presidents Cup through 2029, marking a commercial step-up for one of South Africa's leading showjumping events.

The deal marks On’s entry into South Africa’s track and field market, as it builds presence across African athletics.

Bryson DeChambeau defeated Jon Rahm in a playoff to win LIV Golf’s first event in South Africa, securing a $4 million prize and extending his winning streak to two consecutive tournaments.

PUMA will supply all official on-court and off-court apparel across the league. This includes team uniforms, warm-up and training gear, referee kits, fan merchandise, and apparel tied to BAL's social impact and player development programs.

RB Leipzig will travel to South Africa for the first time in May 2026, extending the Bundesliga club’s international expansion into a region increasingly viewed as a key growth market for global football.

From March 17–April 7, 2026, Disney+ will stream 134 NCAA Men's and Women's Tournament games globally, with South African audiences accessing select games via ESPN channels on the platform.

Netstar a leading provider of vehicle tracking and telematics solutions, has announced a strategic partnership with the Sunshine Tour to develop advanced performance analytics and tracking technology for professional golf.

The decision reflects mounting losses in the capital-intensive global streaming market and signals a broader shift in strategy as CANAL+ Group looks to reposition its digital entertainment platform across Africa.

The partnership will support Bafana Bafana, Banyana Banyana, and South Africa’s grassroots national team structures beginning in 2026, marking one of the most significant commercial investments in South African football in recent years.

The Magical Kenya Open returned to Karen Country Club in 2026 with a record $2.7 million prize fund, strengthening Kenya's position within the DP World Tour's International Swing.

According to Global CEO Dean Kowarski, the concept is built around "training, recovery, wellness and social connection being given equal importance." rather than focusing on equipments, but more on experience monetisation.

THIRSTI is already active with the Vodacom Bulls, the Comrades Marathon and Cricket South Africa and many other sports. THIRSTI continues to position itself at the intersection of high performance and national pride.