Latest Insights
BKT Extends URC Deal to 2030, Expanding Sponsorship Into South Africa
A global tyre partnership that brings the league's four South African franchises into the deal for the first time.
Former Sibanye CEO's Consortium Hires Rothschild for $410m Cape Town Formula One Bid
The Swartland project is a second privately funded bid in South Africa's push to host Formula One for the first time since 1993. The group is targeting a grand prix by 2031.
Sky Sports agrees one-season Cricket South Africa rights deal, securing England tour for UK viewers
The agreement was negotiated by IMG, CSA's international media rights partner.
NBA Africa opens BAL to permanent team ownership as franchise bids arrive
NBA Africa is moving the Basketball Africa League to permanent, privately owned franchises, with initial bids of more than $50 million reported from six countries.
Mittal's $1.65bn cricket deal clears India, and South Africa's SA20 has a new majority owner
A South African franchise changed ownership last week in a deal signed in May, structured in Mauritius and approved in New Delhi.
NFL Partners with ESPN for Full-Season African Rights Through Super Bowl LXI
ESPN and ESPN2 will carry every week of the 2026 season live in more than 50 Sub-Saharan African markets.
CSA Lands Three-Year Advtech Deal Across Women's and Youth Cricket
Under the deal, Advtech becomes official sponsor of the Proteas Women's inbound Test series and the CSA Youth Weeks and the Khaya Majola Cricket Week.
DAZN Secures Three-Season LALIGA Rights Across Sub-Saharan Africa
DAZN will cover 48 markets across the region, giving subscribers access to all 380 matches a season in English and Spanish.
The Jester Group Unveils New Structure for Next Phase of Growth
The new structure, formalises what The Jester Group describes as the way its different areas of expertise already operate under the Jester name.
Mitsubishi Motors SA Renews AmaZulu FC Sponsorship With Seven Vehicle Handover
The carmaker also backs the Ambitious Player of the Quarter award, which puts the shortlist to a public vote, and holds stadium branding rights for home fixtures.
AWS backs NBA Africa's basketball classroom in bid to reach 10,000 students by 2027
Amazon Web Services is putting its cloud and AI infrastructure behind a basketball-themed maths programme, teaming with NBA Africa and non-profit Learn Fresh.
Levergy Lands LIQUI MOLY South Africa to Localise World Rugby Partnership Ahead of RWC 2027
Levergy's brief is to translate that global rights position into local relevance: connecting the brand with South African rugby fans and consumers across the build-up to and duration of the tournament.
UK Boot Brand OXEN Sports Signs Racing 92 Forward Manyarara
Shingirai Manyarara as its newest athlete, and the deal is built as much around his ties to South Africa as his form in the TOP 14.
Cameroon's WAFCON Win Comes With a $2m Prize, CAF's Biggest Ever
Cameroon collected a $2 million winners' cheque after beating Malawi in Rabat to claim a maiden Women's Africa Cup of Nations title, the single biggest prize money in the competition's history.
Orlando Pirates Reopens Soweto Store, Splitting Retail Between Mall and Matchday
The two openings together give the club something almost no other side in South African football has: direct control of its own merchandise counter in two very different markets.
Disney+ becomes Formula E's global streaming home, with six African markets in range
Formula E's African distribution today runs almost entirely through pay-TV. SuperSport carries the championship across more than 40 sub-Saharan markets
Canal+ Takes Sole Control of European Club Football in Sub-Saharan Africa Until 2031
The four-season agreement, covers the Champions League, Europa League and Conference League, along with the Youth League and the Super Cup. It was brokered by UC3, with Relevent Football Partners acting as UEFA's sales agency for the club competitions through 2033.
Faf de Klerk joins Toyota South Africa as brand ambassador
The partnership folds a new signing into an existing sponsorship rather than standing alone as a separate contract, which is the more efficient route for a manufacturer already paying for the Cheetahs' branding rights.
LIFT Airline Deepens Rugby Play with Vodacom Bulls, Isuzu Bulls Daisies Sponsorship
The agreement covers domestic travel for players and management of both squads between Johannesburg, Cape Town and Durban, tying LIFT's route network directly to the teams' playing and training schedules.
Ellis Park Rebrands as 10bet Ellis Park in Five-Year Naming Rights Agreement
Johannesburg's 1995 World Cup final venue names a new commercial partner after Emirates' exit, in a deal spanning rugby, football and precinct regeneration.
