The partnership will support Bafana Bafana, Banyana Banyana, and South Africa’s grassroots national team structures beginning in 2026, marking one of the most significant commercial investments in South African football in recent years.

The Magical Kenya Open returned to Karen Country Club in 2026 with a record $2.7 million prize fund, strengthening Kenya's position within the DP World Tour's International Swing.

According to Global CEO Dean Kowarski, the concept is built around "training, recovery, wellness and social connection being given equal importance." rather than focusing on equipments, but more on experience monetisation.

THIRSTI is already active with the Vodacom Bulls, the Comrades Marathon and Cricket South Africa and many other sports. THIRSTI continues to position itself at the intersection of high performance and national pride.

Originally launched in 1996, the collaboration will mark its 30th anniversary in 2026, cementing it as one of the longest-running kit partnerships in South African sport.

The agreement precedes the league's inaugural South African event, scheduled for March 19–22, 2026, at The Club at Steyn City—already among the fastest-selling tournaments on the 2026 calendar according to LIV Golf.

Rather than a traditional endorsement, the collaboration is positioned as a purpose-driven partnership — focused on authentic storytelling, community initiatives, and highlighting the role of food, family, and everyday people in South African life.

One of South Africa’s most successful football clubs Orlando Pirates has announced a naming rights partnership with Dutch brewing company Amstel. The partnership will also see Orlando be the Official beer partner of Orlando Pirates FC.

The partnership embeds Red Bull into CSA’s high-performance ecosystem, targeting athlete preparation, recovery, and mental focus across national teams.

Biogen was established in 2004 and has partnered with multiple, professional teams and athletes since inception its was founded. SA Rugby confirmed Biogen as its newest commercial partner, following the signing of a three-year sponsorship agreement.

Skateboarder Boipelo Awuah has become the first skateboarder in South Africa to secure a vehicle sponsorship, partnering with CHERY Kimberly. The one-year deal sees the 20-year-old Olympian receive a Chery Tiggo 4 Pro, full insurance, and appointment as a brand ambassador.

The new FIFA Regional Development Office will serve South Africa and neighbouring countries.

Liverpool Football Club has entered into a new long-term retail partnership with Old School Brand, one of South Africa's leading supporter and leisurewear brands, to launch the club's first official standalone retail stores on the continent

Cricket fans will gain access to premium accommodation options worldwide when traveling to watch top-class international cricket at ICC tournaments.

By investing across all four unions, SPAR is aligning its brand with unity, local economies, and the communities that sustain the sport.

The three-year partnership will see the global sports brand become the official technical sponsor of South Africa’s national football teams ahead of the 2026 FIFA World Cup.

The partnership brings access to Samsung’s latest consumer electronics, which will enhance training facilities, and put the very best communication devices such as Galaxy devices.

The expansion is part of the brand’s latest UCC (Uncommonly Common Concept) experience to the Western Cape.

South Africa could be the first African country to host the Olympic Games in Africa.

SA Rugby joins as 6th investor in the league. Current investors include Italian, Irish, Welsh, Scottish Rugby Unions and Private Equity Company CVC Partners