Latest Insights
Cameroon's WAFCON Win Comes With a $2m Prize, CAF's Biggest Ever
Cameroon collected a $2 million winners' cheque after beating Malawi in Rabat to claim a maiden Women's Africa Cup of Nations title, the single biggest prize money in the competition's history.
Morocco Tenders $39.5 Million for Grand Stade Hassan II Pitch and Seating
Both tenders were issued by the National Agency for Public Facilities (ANEP), which is running the project as delegated manager on behalf of SONARGES, the state sports facilities operator.
Omnicom's Fuse makes first senior MENA hire, appointing Freddy Farhat to lead sports partnerships
He takes on partnership strategy, commercial development and rights consultancy for brands and rights holders, working across the agency's client portfolio while supporting new business across the region.
Orlando Pirates Reopens Soweto Store, Splitting Retail Between Mall and Matchday
The two openings together give the club something almost no other side in South African football has: direct control of its own merchandise counter in two very different markets.
Nairobi enters race for 2029 World Athletics Championships against London, Rome and Munich
World Athletics will name the 2029 and 2031 hosts after the inaugural Ultimate Championship in Budapest on 11–13 September.
Disney+ becomes Formula E's global streaming home, with six African markets in range
Formula E's African distribution today runs almost entirely through pay-TV. SuperSport carries the championship across more than 40 sub-Saharan markets
Macron signs multi-year kit deal with Congo's sports ministry covering five federations
This will include, training programmes for federations, introductions and knowledge exchange with professional clubs in Europe, and performance-related incentives tied to results achieved by selected national teams.
Landmark Africa Returns to Lagos Waterfront With 20,000-Seat Arena Plan
Landmark Africa is planning the Dream Theatre Entertainment Centre, a 20,000-capacity indoor arena in Lagos anchoring more than 70,000 sqm of mixed-use development.
Sawiris Puts His Name on Egypt's League and $1m Behind Its Title
The Egyptian Premier League will pay its champions EGP 50 million (about $1 million) from the 2026/27 season, a tenfold increase on the current winners' prize.
Canal+ Takes Sole Control of European Club Football in Sub-Saharan Africa Until 2031
The four-season agreement, covers the Champions League, Europa League and Conference League, along with the Youth League and the Super Cup. It was brokered by UC3, with Relevent Football Partners acting as UEFA's sales agency for the club competitions through 2033.
Faf de Klerk joins Toyota South Africa as brand ambassador
The partnership folds a new signing into an existing sponsorship rather than standing alone as a separate contract, which is the more efficient route for a manufacturer already paying for the Cheetahs' branding rights.
AfriSportPro Turns to Video Scouting Platform Eyeball to Widen Global Reach for Nigerian Youth Talent
A video scouting and analysis platform used by clubs, coaches and federations to track youth players, giving the Nigerian development league a data and video trail that scouts outside the country can follow.
LIFT Airline Deepens Rugby Play with Vodacom Bulls, Isuzu Bulls Daisies Sponsorship
The agreement covers domestic travel for players and management of both squads between Johannesburg, Cape Town and Durban, tying LIFT's route network directly to the teams' playing and training schedules.
How FIFA's $20 Billion Plan to Sell a World Cup Stake May Turn on Africa's Vote
For African football, the proposal is less a distant governance row than a direct financial windfall - and potentially a lasting shift in who holds power over the game.
Great Ethiopian Run Targets World's Largest 10km With 60,000 Runners
Expansion drive backed by existing Presenting Partner Bank of America; race adds children's and secondary-school entries alongside record turnout ahead of its 22 November edition. The 2026 edition, runs under the theme "My Run, My Color”.
Al Ahly Lands Vodafone as Stadium Naming Partner in 20-Year Deal
The naming-rights agreement, unveiled at a ceremony at the Giza Pyramids attended by the members of the club's board and president Mahmoud El Khatib. This will see the venue open as Vodafone Stadium in 2029 under a 20-year term.
Ellis Park Rebrands as 10bet Ellis Park in Five-Year Naming Rights Agreement
Johannesburg's 1995 World Cup final venue names a new commercial partner after Emirates' exit, in a deal spanning rugby, football and precinct regeneration.
How Africa's Sports Workforce Is Being Built in Dakar
The expertise accumulated in Dakar - in logistics, event management, media operations, athlete services, and venue management - flows outward to sports organisations from Cairo to Cape Town long after the Olympic flame is extinguished.
Nigeria's Olabisi Joseph Elected ISF Africa President, First Woman in the Role
Since 2023 she had served as Third Vice-President on the executive committee of the Africa School Sport Federation, and has sat as an assessor on the ISF Executive Committee. A positioning that made her a credible continental candidate well before the Belgrade vote.
NBA Africa Launches First West African REC Programme in Nigeria With Future Concerns Group
The partnership centres on the inaugural NBA REC University Tournament, a two-day competition running 7–8 August at the University of Lagos.
