Latest Insights
A Bayern-Ajax sell-out in Nairobi could be worth $1.2m to $9.2m in ticket sales
Kenya’s newest stadium is off to a strong start at the box office. BOSA runs the numbers on what a sell-out could generate.
Canal+ acquires multi-territory broadcast rights to ICONS Cup South Africa
A new golf event now has its sponsor and its broadcaster. Canal+ has taken the rights across Sub-Saharan Africa and France in a multi-territory deal.
Palm Hills Sports Club signs sponsorship deal with Mayar Sherif ahead of Los Angeles 2028
A property-backed Cairo club has its first marquee athlete. Here's what the club gets, and why the timing works for both sides.
Nigeria’s Flamingos won without FIFA prize money. Should youth champions earn a development prize?
No FIFA prize money, but N100 million (approximately $74,000) per player in savings bonds from Nigeria. Here’s how a development prize could turn every youth world title into lasting investment.
South Africa joins rugby’s leading unions in plan to pool media and commercial rights
Rugby’s 10 biggest unions plan to sell their rights as one. South Africa gets a share of European income, but bigger markets are expected to take a larger slice, and Africa’s emerging unions could lose a route to the top tier.
MTN Eswatini adds E100,000 as PLE Charity Cup pot reaches E1.675 million
Three corporate backers have now signed up, but the Premier League of Eswatini is still paying for most of its revived charity tournament itself.
MedPlus executive Ife Bakare joins Nigeria Padel Federation board
Bakare leads digital transformation and strategic growth and oversees corporate finance and investor relations.
Nairobi City Thunder names Marcel Awori Head of Commercial and Partnerships
Marcel Awori moves from Chief of Staff to lead commercial and partnerships at Twende Sports and Nairobi City Thunder.
Morocco’s Bouchra Hajij Elected President of African Olympic Sports Confederations Body
She takes over an organisation that is just over two years old. CASOL was founded in Yaoundé, Cameroon, in October 2024 with ANOCA's backing.
Namibia and South Korea Sign High-Performance Pact on Dakar 2026 Sidelines
KSOC has not signed a deal of this kind with any other African national Olympic committee. Archery is where Namibia has the most to gain. The country took seven medals at the African Archery Championships in Oran in July.
GFA says FDA rejection cost Ghana Premier League $5m-a-year Guinness deal
One clause in Ghana’s food and drug rules lets a regulator veto alcohol sponsorship in sports. Ghanaian football’s leader has asked Parliament to remove it.
Qatar Foundation and BAL open first BAL4HER community court in Senegal
Guédiawaye, Senegal, is home to the first of six courts funded under Qatar Foundation’s Basketball Africa League partnership.
On signs Kenyan middle-distance runner Billah Jepkirui to NIL deal
Kenyan collegiate runners are becoming a core part of On’s US talent pipeline. Billah Jepkirui is the latest.
Sports Direct opens first Kenyan stores as Frasers widens its route into African sports retail
Its partner in Kenya, Hudson Group, already has plans beyond Nairobi.
Uganda Tourism Board becomes Official Destination Sponsor of AFCON PAMOJA 2027
Under the partnership, the “Explore Uganda” campaign and its “The Pearl of Africa” tagline will run across the tournament’s broadcast, digital and in-stadium platforms.
Ivorian brand FLEXX to kit Côte d’Ivoire’s Olympic team at Dakar 2026
FLEXX announced the partnership under the campaign line “The Fabric of a Nation”.
Amstel adds PSL side AmaZulu to its South African football portfolio
The partnership was unveiled at The AmaZulu Experience at Moses Mabhida Stadium in Durban during the club’s media day for the 2026/27 season.
Why CAF reversed its four-year AFCON plan
With the African Nations League years from matching AFCON’s commercial returns, CAF has returned the tournament to a two-year cycle.
South Africa names Durban as lead city for 2036 or 2040 Olympic bid
The 2036 bid itself was paused in mid-2025 before Cabinet endorsed continued talks with the IOC that November, keeping both 2036 and 2040 open.
Samson Adamu Confirmed as CAF’s Permanent General Secretary
Adamu is the first Nigerian to hold the post in CAF’s history.