Latest Insights
Ghana's World Cup Fan Ticket Programme Cost the Government $1.26 Million
The total included a 10% administrative charge set by FIFA, with the tickets not meant for resale.
Rugby Africa's Herbert Mensah Joins ACG Advisory Board
Mensah has led Rugby Africa since March 2023.
Ghana’s President Strips National Sports Authority of Its Board
The dissolution does not permanently remove the governing structures, and new boards are expected to be reconstituted in due course.
DAZN Secures Three-Season LALIGA Rights Across Sub-Saharan Africa
DAZN will cover 48 markets across the region, giving subscribers access to all 380 matches a season in English and Spanish.
Ghana's Dr Ayertey Becomes First Countryman on African Boxing's Anti-Doping Committee
His career spans sports and exercise medicine, anti-doping, elite athlete healthcare, medical education and hospital practice.
Ghana Football Association raises Premier League title prize to GH¢3m ($255,500)
The increase lifts the title prize from GH¢2 million (about $170,400), paid to this year's champions, to GH¢3 million. Every one of the league's 18 clubs will also receive GH¢1 million (about $85,200) ahead of the new campaign,
Ghana is in advanced talks to put "Visit Ghana" on the front of Sunderland Football Club's shirts
Speaker of Parliament Alban Sumani Kingsford Bagbin announced the Ghana initiative at the 37th sitting of Parliament, describing a formal engagement with Sunderland that has progressed well beyond early contact, but stopped short of a signed agreement.
Ghana's Women's Premier League Swaps a Brewer for a Miner as Gold Fields Steps In
Women's football sponsorship across Africa has leaned heavily on FMCG and beverage names chasing a young, growing audience. A mining major crossing into the space indicates that women's football is increasingly viewed as a viable platform.
SportyTV Closes on One Billion World Cup Views, Testing Pay-TV’s Grip on African Football
The broadcaster has logged more than 920 million views across its official YouTube channel and social platforms as of Friday, with the tournament's final still to play on Sunday.
$50 Million, $53.5 Million or $63.5 Million? Why Three Numbers Are Circulating for the World Cup Prize Money Payout
All three figures trace back to FIFA. None of them is wrong. But only one of them is prize money, and the confusion says a great deal about how the governing body's record $871 million distribution has been reported.
SportyTV Secures Free-to-Air World Cup Rights Across Nigeria, Ghana and Kenya
SportyTV's rights include the opening match, knockout fixtures and the final - reshaping free access in three of Africa's largest football markets, just as the tournament kicks off.
KFC Ghana Signs Ghana Football Association Sponsorship Deal Ahead of Historic Year
Running through May 2027, the deal spans three major competitions: the 2026 FIFA World Cup, the qualifying campaign for the 2027 Africa Cup of Nations, and the 2026 Women's AFCON in Morocco.
Gold Fields Ghana Commits $5M to Ghana Football in Two-Year Deal
Rather than concentrating spend on the men's national team, the agreement distributes funding across the Black Stars, the Black Queens, the Women's Premier League, and the Black Challenge
Rugby Africa Appoints Former NBA Africa Executive Aïcha Diop as Chief of Staff
Diop will work directly under Herbert Mensah - President of Rugby Africa, Executive Board Member of World Rugby, and Chairman of World Rugby Regions, the body that unites the presidents of all six continental rugby associations.
Hudl Partners With Young African Promises to Put African Talent on the Global Scouting Map
Under the deal, Hudl will have exclusive rights to video and data from Young African Promises' Future Talent Tournaments - two U18 competitions held annually in Accra, Ghana.
SportyTV Lands NBA Rights Across Four African Markets
African sports media platform SportyTV has secured free-to-air broadcast rights to the NBA across Nigeria, Ghana, Kenya, and South Africa for the next three seasons - bringing North American basketball to millions of fans across the continent at no cost.
FIFA lifts World Cup distribution to $871 million - champion's total payout set to reach $53.5 million.
Every team that qualifies is now guaranteed at least $12.5 million before a single ball is kicked, with performance-based prize money stacked on top of that.
Ghana Partners with Morocco on Sports Infrastructure
Ghana is moving to strengthen its sports infrastructure through a strategic collaboration with Morocco, as policymakers look to replicate one of Africa's most advanced facility development models.
Ghana Pledges Three New Stadiums as Infrastructure Strategy Advances
Ghana is moving forward on plans first announced late last year to construct three modern stadiums within 2026, as part of a push to upgrade sports infrastructure nationwide.
Masai Ujiri’s Giants of Africa Expands Basketball Courts to the Sahel With Projects in Mali and Ghana
The program, called Dribble for Peace, forms part of the broader Built Within project launched in 2021 by Giants of Africa. The initiative aims to build 100 community basketball courts across the continent, with 45 courts already completed across 13 countries.
