World Athletics will name the 2029 and 2031 hosts after the inaugural Ultimate Championship in Budapest on 11–13 September.

The invitation, issued alongside a bidding framework built with PwC and CAF's technical, financial and legal advisers, is pitched as a transparent, ethical process aligned with global best practice.

The broadcaster has logged more than 920 million views across its official YouTube channel and social platforms as of Friday, with the tournament's final still to play on Sunday.

Africa's largest e-mobility firm turns to the country's most-supported club to convert brand awareness into adoption

The NFL will stage its 2026 NFL Flag Africa Continental Championship in Kenya from July 9 –11, the league's third edition on the continent and its clearest signal yet that Africa sits at the center of a global expansion strategy built around flag football's 2028 Olympic debut.

DStv Stream, MultiChoice's streaming app, will now ship pre-installed on Samsung's Smart TV range across 18 new African markets, including: South Africa, Nigeria, Kenya, and Zimbabwe.

The investment reads less like traditional sports sponsorship and more like a community-banking play. The trend is telling: financial-services and tech brands are increasingly treating Thunder as a marketing channel to young and urban audiences.

SportyTV's rights include the opening match, knockout fixtures and the final - reshaping free access in three of Africa's largest football markets, just as the tournament kicks off.

East African forex and investment platform backs BAL history-makers as it expands regional footprint. The partnership was formally unveiled at a launch event, with FXPesa citing the Thunder's BAL pedigree and unbeaten domestic record.

The partnership covers some of the biggest events on the global sporting calendar - the Los Angeles 2028 and Brisbane 2032 Olympic Games, the French Alps 2030 Olympic Winter Games, and the Dakar 2026 and Dolomiti Valtellina 2028 Youth Olympic Games.

African sports media platform SportyTV has secured free-to-air broadcast rights to the NBA across Nigeria, Ghana, Kenya, and South Africa for the next three seasons - bringing North American basketball to millions of fans across the continent at no cost.

Ujiri, who built his career from the ground up as an international scout before ascending to the top of NBA front offices, will oversee all aspects of basketball operations in Dallas, including roster construction, player personnel, and scouting.

Nairobi has spent the last decade positioning itself as a magnet for global consumer brands, and Nike is the latest to take the bet.

Nairobi-based side secures three-year partnership with Dignity Furniture as they prepare to compete in the Kenya Cup.

Kenyan athletes once again underlined their dominance in global distance running at the 2026 Boston Marathon, with both race winners capturing significant prize money and performance-based incentives.

The project is expected to generate more than 25,000 jobs annually and introduce world-class infrastructure designed to support athletes, artists, and the broader creative economy.

The platform is designed to address gaps in healthcare access, financial planning, and long-term security for athletes in Kenya.

A payment, equivalent to KSh 3.9 billion, was confirmed by the Sports Ministry on 31 March, resolving weeks of uncertainty over Kenya's participation in the tri-nation "Pamoja" (meaning 'together' in Swahili) bid alongside Uganda and Tanzania.

The strategic partnership will establish international development pathways for junior players, in a move that deepens sports cooperation between Kenya and France.

The decision reflects mounting losses in the capital-intensive global streaming market and signals a broader shift in strategy as CANAL+ Group looks to reposition its digital entertainment platform across Africa.