Latest Insights
Lupita Nyong’o Invests in Nairobi City Thunder as Kenyan Basketball Attracts New Capital
One of Kenya’s most internationally recognised figures joins the ownership group of the basketball club.
NBA Africa opens BAL to permanent team ownership as franchise bids arrive
NBA Africa is moving the Basketball Africa League to permanent, privately owned franchises, with initial bids of more than $50 million reported from six countries.
Nairobi Wins First African World Athletics Championships as Munich Locks In 2031
This will be the first time the event comes to Africa after a four city contest that also included London and Rome.
On Running Signs Kenya's Doris Lemngole to Professional Contract After NIL Deal
This locks in one of university running's most decorated recent graduates.
Okapi Sports Network Secures Exclusive Rights to Kenya's 2026 Basketball Playoffs
With a commitment to work inside KBF's match-day operations, setting production standards for broadcasts, coordinating live commentary, and training team statisticians on data collection and live analytics.
DAZN Secures Three-Season LALIGA Rights Across Sub-Saharan Africa
DAZN will cover 48 markets across the region, giving subscribers access to all 380 matches a season in English and Spanish.
Nomadar Strikes Alliance With New Hera Interconnection to Open African Pipeline Into US and European Sports
New Hera Interconnection operates in eight African countries and holds relationships with more than 20 international academies and schools.
UNESCO Joins Uganda's Push to Turn AFCON 2027 Hosting Into Long-Term Economic Gain
A multi-stakeholder platform built to turn the country's co-hosting of the Africa Cup of Nations into an economic engine that outlasts the tournament itself.
Nairobi enters race for 2029 World Athletics Championships against London, Rome and Munich
World Athletics will name the 2029 and 2031 hosts after the inaugural Ultimate Championship in Budapest on 11–13 September.
CAF Opens AFCON Hosting Race for 2028, 2032 and 2036 as Four-Year Cycle Reshapes Bidding Landscape
The invitation, issued alongside a bidding framework built with PwC and CAF's technical, financial and legal advisers, is pitched as a transparent, ethical process aligned with global best practice.
SportyTV Closes on One Billion World Cup Views, Testing Pay-TV’s Grip on African Football
The broadcaster has logged more than 920 million views across its official YouTube channel and social platforms as of Friday, with the tournament's final still to play on Sunday.
Spiro Partners with Gor Mahia FC as Official Electric Mobility Partner
Africa's largest e-mobility firm turns to the country's most-supported club to convert brand awareness into adoption
NFL Deepens Africa Push as 2026 Flag Football Championship Lands in Nairobi Ahead of LA28
The NFL will stage its 2026 NFL Flag Africa Continental Championship in Kenya from July 9 –11, the league's third edition on the continent and its clearest signal yet that Africa sits at the center of a global expansion strategy built around flag football's 2028 Olympic debut.
Canal+ Partners With Samsung to Put DStv Stream on Smart TVs Across Africa
DStv Stream, MultiChoice's streaming app, will now ship pre-installed on Samsung's Smart TV range across 18 new African markets, including: South Africa, Nigeria, Kenya, and Zimbabwe.
Nairobi City Thunder Lands KSh 10M I&M Bank Partnership
The investment reads less like traditional sports sponsorship and more like a community-banking play. The trend is telling: financial-services and tech brands are increasingly treating Thunder as a marketing channel to young and urban audiences.
SportyTV Secures Free-to-Air World Cup Rights Across Nigeria, Ghana and Kenya
SportyTV's rights include the opening match, knockout fixtures and the final - reshaping free access in three of Africa's largest football markets, just as the tournament kicks off.
Nairobi City Thunder Land FXPesa as Partner in Boost for Kenyan Basketball
East African forex and investment platform backs BAL history-makers as it expands regional footprint. The partnership was formally unveiled at a launch event, with FXPesa citing the Thunder's BAL pedigree and unbeaten domestic record.
MMS secures Olympic Games media rights across sub-Saharan Africa through 2032
The partnership covers some of the biggest events on the global sporting calendar - the Los Angeles 2028 and Brisbane 2032 Olympic Games, the French Alps 2030 Olympic Winter Games, and the Dakar 2026 and Dolomiti Valtellina 2028 Youth Olympic Games.
SportyTV Lands NBA Rights Across Four African Markets
African sports media platform SportyTV has secured free-to-air broadcast rights to the NBA across Nigeria, Ghana, Kenya, and South Africa for the next three seasons - bringing North American basketball to millions of fans across the continent at no cost.
Africa’s Gift to the NBA: Dallas Mavericks Name Masai Ujiri President
Ujiri, who built his career from the ground up as an international scout before ascending to the top of NBA front offices, will oversee all aspects of basketball operations in Dallas, including roster construction, player personnel, and scouting.
