The NPFL, the sponsorship is the first conventional title deal since Globacom's backing lapsed in 2016.

The partnership makes EGYPTAIR the “Exclusive Official Airline” of Barcelona’s men’s football first team, basketball team and handball team.

The new structure, formalises what The Jester Group describes as the way its different areas of expertise already operate under the Jester name.

The carmaker also backs the Ambitious Player of the Quarter award, which puts the shortlist to a public vote, and holds stadium branding rights for home fixtures.

Amazon Web Services is putting its cloud and AI infrastructure behind a basketball-themed maths programme, teaming with NBA Africa and non-profit Learn Fresh.

Levergy's brief is to translate that global rights position into local relevance: connecting the brand with South African rugby fans and consumers across the build-up to and duration of the tournament.

Speaker of Parliament Alban Sumani Kingsford Bagbin announced the Ghana initiative at the 37th sitting of Parliament, describing a formal engagement with Sunderland that has progressed well beyond early contact, but stopped short of a signed agreement.

This will include, training programmes for federations, introductions and knowledge exchange with professional clubs in Europe, and performance-related incentives tied to results achieved by selected national teams.

The agreement covers domestic travel for players and management of both squads between Johannesburg, Cape Town and Durban, tying LIFT's route network directly to the teams' playing and training schedules.

Expansion drive backed by existing Presenting Partner Bank of America; race adds children's and secondary-school entries alongside record turnout ahead of its 22 November edition. The 2026 edition, runs under the theme "My Run, My Color”.

The naming-rights agreement, unveiled at a ceremony at the Giza Pyramids attended by the members of the club's board and president Mahmoud El Khatib. This will see the venue open as Vodafone Stadium in 2029 under a 20-year term.

Johannesburg's 1995 World Cup final venue names a new commercial partner after Emirates' exit, in a deal spanning rugby, football and precinct regeneration.

The partnership centres on the inaugural NBA REC University Tournament, a two-day competition running 7–8 August at the University of Lagos.

Durban rugby franchise and the American sportswear brand as the club pushes to reposition itself as a sports-and-lifestyle business rather than a match-day operation alone.

Women's football sponsorship across Africa has leaned heavily on FMCG and beverage names chasing a young, growing audience. A mining major crossing into the space indicates that women's football is increasingly viewed as a viable platform.

The partnership lands as Volkswagen marks 75 years in South Africa, where the "People's Car" has built one of the country's most established manufacturing and consumer footprints.

The Rwanda Development Board secures the most prominent placement in club football, putting its tourism brand on the chest of Villa's men's, women's and academy shirts.

Africa's largest e-mobility firm turns to the country's most-supported club to convert brand awareness into adoption

For every goal Banyana Banyana score, Stayfree will donate 1,000 packs of sanitary pads to nominated schools, football academies and community organisations supporting women and girls.

The partnership ties one of the world's most recognisable sports optics brands to a rugby programme with global reach, while extending Oakley's footprint in South African sport.