FirstBank donated the trophy to the club more than a century ago, and it is regarded as the oldest polo trophy in West Africa.

Absa’s deal with Eliud Kipchoge shows a different route: one athlete, carrying a brand across 12 markets.

Standard Chartered held its title fee flat at KES 130 million while other partners lifted their combined contribution to KES 143 million.

The agreement takes effect on 1 January 2027. It covers 20 markets from launch, including Australia, Brazil, Indonesia, Mexico, the United Kingdom and the United States, with the Philippines joining from October 2027.

The partnership is less about buying a global sports property and more about buying access to one specific market.

The partnership covers: talent identification, coach training, a planned National Academy and reform of the domestic league.

A global tyre partnership that brings the league's four South African franchises into the deal for the first time.

Nigerian artist will perform at the league's first regular-season game in France as the NFL expands its international footprint

Yamoussoukro FC, recently promoted to Ivorian Ligue 1, is pitched by the network as a modern, ambitious club with deep local roots and its own development plans already underway.

Under the deal, Advtech becomes official sponsor of the Proteas Women's inbound Test series and the CSA Youth Weeks and the Khaya Majola Cricket Week.

The NPFL, the sponsorship is the first conventional title deal since Globacom's backing lapsed in 2016.

The partnership makes EGYPTAIR the “Exclusive Official Airline” of Barcelona’s men’s football first team, basketball team and handball team.

The new structure, formalises what The Jester Group describes as the way its different areas of expertise already operate under the Jester name.

The carmaker also backs the Ambitious Player of the Quarter award, which puts the shortlist to a public vote, and holds stadium branding rights for home fixtures.

Amazon Web Services is putting its cloud and AI infrastructure behind a basketball-themed maths programme, teaming with NBA Africa and non-profit Learn Fresh.

Levergy's brief is to translate that global rights position into local relevance: connecting the brand with South African rugby fans and consumers across the build-up to and duration of the tournament.

Speaker of Parliament Alban Sumani Kingsford Bagbin announced the Ghana initiative at the 37th sitting of Parliament, describing a formal engagement with Sunderland that has progressed well beyond early contact, but stopped short of a signed agreement.

This will include, training programmes for federations, introductions and knowledge exchange with professional clubs in Europe, and performance-related incentives tied to results achieved by selected national teams.

The agreement covers domestic travel for players and management of both squads between Johannesburg, Cape Town and Durban, tying LIFT's route network directly to the teams' playing and training schedules.

Expansion drive backed by existing Presenting Partner Bank of America; race adds children's and secondary-school entries alongside record turnout ahead of its 22 November edition. The 2026 edition, runs under the theme "My Run, My Color”.