BOSA Deals Tracker
The deals shaping African sports, in one place
The BOSA Deals Tracker gives you a clear view of the commercial activity shaping African sports. From sponsorships and strategic partnerships to investments, acquisitions and media rights, it brings key deals together in a single, curated view of the market.
We have recorded more than 140 deals across football, basketball, rugby, cricket, motorsport and other sports, covering individual national markets and pan-African agreements.
Every entry is verified by BOSA’s Research team and classified by category, market, sport and status.
What’s inside
Announcement date: when the deal was made public
Deal and parties: the agreement and organisations involved
Category: sponsorships and partnerships, investment and capital, or media and broadcasting
Country or market: where the deal applies
Deal value: where publicly disclosed
Status: including signed, in talks and in development, where reported
Sport: the discipline or property involved
Source: a direct link to BOSA’s coverage
The tracker is updated weekly, helping you follow commercial activity across markets, identify key players and build a clearer picture of where investment and partnership opportunities are emerging.
Who it’s for
Brands and sponsors: spot partnership opportunities and benchmark competitors’ deals.
Investors: track investment activity, ownership changes and where capital is flowing.
Rights holders: see how comparable properties are building their commercial partnerships.
Agencies and advisers: back client recommendations with verified market data.
Request Pricing
Get a closer look at the commercial activity shaping African sports.
Tell us about your organisation and how you plan to use the BOSA Deals Tracker. Our team will follow up with pricing information and a sample of the product.
Not ready for the full tracker? Sign up to hear about new BOSA trackers and intelligence products as they launch.
Recommended for you
