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Latest Insights

Coca-Cola and Raja Club Athletic (RCA) Announce Partnership
Partnerships and Sponsorships Business of Sports Africa 20/11/2025 Partnerships and Sponsorships Business of Sports Africa 20/11/2025

Coca-Cola and Raja Club Athletic (RCA) Announce Partnership

The three-year sponsorship with Raja Club Athletic (RCA) — one of Africa’s most decorated and culturally significant football clubs is strategically, times- with AFCON being hosted in Morocco and the FIFA World Cup 2026™ - Canada, Mexico and the United States on the horizon.

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Ghana Football Association and MTN Ghana sign $2M Partnership - 4 Team Deal
Partnerships and Sponsorships Business of Sports Africa 30/10/2025 Partnerships and Sponsorships Business of Sports Africa 30/10/2025

Ghana Football Association and MTN Ghana sign $2M Partnership - 4 Team Deal

MTN will become the headline sponsor for all four of the country’s national football teams—the Black Stars, Black Queens, Black Satellites, Black Starlets.

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CAF and Afreximbank Sign Strategic Partnership to Empower African Youth
Partnerships and Sponsorships Business of Sports Africa 29/10/2025 Partnerships and Sponsorships Business of Sports Africa 29/10/2025

CAF and Afreximbank Sign Strategic Partnership to Empower African Youth

The agreement was signed in Cairo by Véron Mosengo-Omba, Secretary General (CAF) and Kanayo Awani, Executive Vice President, Intra-African Trade and Export Development Bank (Afreximbank).

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Africell & NBA Africa Expand Partnership
Partnerships and Sponsorships Business of Sports Africa 03/10/2025 Partnerships and Sponsorships Business of Sports Africa 03/10/2025

Africell & NBA Africa Expand Partnership

The partnership will see the existing Angola-focused brand’s collaboration extend to other parts of Africa including the Democratic Republic of Congo, The Gambia and Sierra Leone.

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