Coca-Cola and Raja Club Athletic (RCA) Announce Partnership

Partnerships and Sponsorships
Written By Business of Sports Africa

The Coca-Cola Company in Morocco, alongside EQUATORIAL COCA-COLA BOTTLING COMPANY - MOROCCO (ECCBC), has announced a three-year sponsorship with Raja Club Athletic (RCA) — one of Africa’s most decorated and culturally significant football clubs.

Strategically, the timing is key - with AFCON being hosted in Morocco and the FIFA World Cup 2026™ - Canada, Mexico and the United States on the horizon, global brands are increasingly aligning with local clubs that offer authenticity, scale, and cultural relevance.

The partnership places Coca-Cola at the heart of Morocco’s football culture, unlocking fan-first activations, matchday experiences, ticket access, and direct player engagement.

Business of Sports Africa
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