Soufiane El Bakkali - Moroccan Steeplechase Champion gets sponsorship with On
Soufiane El Bakkali, one of the most dominant distance runners. El Bakkali famously disrupted decades of Kenyan dominance by winning Olympic gold in the 3,000m steeplechase at Tokyo 2020.
NBA Africa Awards 5 African Startups Triple-Double Prize
NBA provided winners with financial support and the opportunity to join the Carnegie Mellon University Africa 12-Month Business Incubation program. See all prize winners.
Casablanca City Council Create Sports Infrastructure Management Company “Casa Region Sport”
Casa Région Sport will gradually replace Sonagres and Casa Events in managing the region's major stadiums, including the Stade Mohammed V Complex, the Larbi Zaouli Stadium and the future Hassan II Stadium which is currently under construction.
CAF has increased AFCON Prize Money by 43%. Winner gets $10M
The Confederation of African Football (CAF) announced that the prize for this year's winner of the AFCON 2025, hosted by Morocco (from Dec. 21 to Jan. 18), has been raised to $10 million.
10 Startups Selected as Finalists as Part of the Second NBA Africa Triple Double Accelerator Program
The league launched the program last year to support the continents technology advancement and ecosystem and the next African entrepreneurs. The program is open to early-stage African startup companies that develop solutions in the sport and creative industries.
Coca-Cola and Raja Club Athletic (RCA) Announce Partnership
The three-year sponsorship with Raja Club Athletic (RCA) — one of Africa’s most decorated and culturally significant football clubs is strategically, times- with AFCON being hosted in Morocco and the FIFA World Cup 2026™ - Canada, Mexico and the United States on the horizon.