Latest Insights
Cameroon's WAFCON Win Comes With a $2m Prize, CAF's Biggest Ever
Cameroon collected a $2 million winners' cheque after beating Malawi in Rabat to claim a maiden Women's Africa Cup of Nations title, the single biggest prize money in the competition's history.
Morocco Tenders $39.5 Million for Grand Stade Hassan II Pitch and Seating
Both tenders were issued by the National Agency for Public Facilities (ANEP), which is running the project as delegated manager on behalf of SONARGES, the state sports facilities operator.
Omnicom's Fuse makes first senior MENA hire, appointing Freddy Farhat to lead sports partnerships
He takes on partnership strategy, commercial development and rights consultancy for brands and rights holders, working across the agency's client portfolio while supporting new business across the region.
Disney+ becomes Formula E's global streaming home, with six African markets in range
Formula E's African distribution today runs almost entirely through pay-TV. SuperSport carries the championship across more than 40 sub-Saharan markets
beIN Locks Up Roland-Garros Rights Across MENA Through 2031
The renewal deepens a partnership that stretches back nearly two decades and hands beIN continued control of a marquee live-sports property at a moment when premium media rights are tightening across the Middle East, North Africa and Asia.
CAF Opens AFCON Hosting Race for 2028, 2032 and 2036 as Four-Year Cycle Reshapes Bidding Landscape
The invitation, issued alongside a bidding framework built with PwC and CAF's technical, financial and legal advisers, is pitched as a transparent, ethical process aligned with global best practice.
$50 Million, $53.5 Million or $63.5 Million? Why Three Numbers Are Circulating for the World Cup Prize Money Payout
All three figures trace back to FIFA. None of them is wrong. But only one of them is prize money, and the confusion says a great deal about how the governing body's record $871 million distribution has been reported.
CAF Champions League Final to Be Broadcast Across the Globe
Some of the world's biggest broadcasters set to beam the showdown between Mamelodi Sundowns and AS FAR to fans across multiple continents.
Google Gemini Named Official Technology Sponsor of Morocco National Football Team
The partnership, disclosed by Google's MENA team, will use Gemini's multimodal capabilities to deepen engagement between the Atlas Lions and their global fanbase.
FIFA lifts World Cup distribution to $871 million - champion's total payout set to reach $53.5 million.
Every team that qualifies is now guaranteed at least $12.5 million before a single ball is kicked, with performance-based prize money stacked on top of that.
UAE and Morocco Join Forces to Elevate Arab Basketball
The partnership aimed at accelerating basketball development across both countries and deepening Arab sporting ties.
Ghana Partners with Morocco on Sports Infrastructure
Ghana is moving to strengthen its sports infrastructure through a strategic collaboration with Morocco, as policymakers look to replicate one of Africa's most advanced facility development models.
Morocco’s FA and the National Airports Authority (ONDA) Partner to Streamline National Team Travel
The partnership links national team travel operations with Morocco’s multi-billion dollar airport expansion, positioning the country for increased international football activity.
Morocco Awarded AFCON Title - But Who Keeps the $10M Prize Money?
At the centre of the controversy is a $6 million financial gap. With the result now overturned, the financial logic appears straightforward - Morocco should receive the winner's prize, and Senegal should revert to the runner-up allocation. However this raises a more complicated question: Is Senegal required to return the $6 million difference?
Soufiane El Bakkali - Moroccan Steeplechase Champion gets sponsorship with On
Soufiane El Bakkali, one of the most dominant distance runners. El Bakkali famously disrupted decades of Kenyan dominance by winning Olympic gold in the 3,000m steeplechase at Tokyo 2020.
NBA Africa Awards 5 African Startups Triple-Double Prize
NBA provided winners with financial support and the opportunity to join the Carnegie Mellon University Africa 12-Month Business Incubation program. See all prize winners.
Casablanca City Council Create Sports Infrastructure Management Company “Casa Region Sport”
Casa Région Sport will gradually replace Sonagres and Casa Events in managing the region's major stadiums, including the Stade Mohammed V Complex, the Larbi Zaouli Stadium and the future Hassan II Stadium which is currently under construction.
CAF has increased AFCON Prize Money by 43%. Winner gets $10M
The Confederation of African Football (CAF) announced that the prize for this year's winner of the AFCON 2025, hosted by Morocco (from Dec. 21 to Jan. 18), has been raised to $10 million.
10 Startups Selected as Finalists as Part of the Second NBA Africa Triple Double Accelerator Program
The league launched the program last year to support the continents technology advancement and ecosystem and the next African entrepreneurs. The program is open to early-stage African startup companies that develop solutions in the sport and creative industries.
Coca-Cola and Raja Club Athletic (RCA) Announce Partnership
The three-year sponsorship with Raja Club Athletic (RCA) — one of Africa’s most decorated and culturally significant football clubs is strategically, times- with AFCON being hosted in Morocco and the FIFA World Cup 2026™ - Canada, Mexico and the United States on the horizon.
