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Latest Insights

Soufiane El Bakkali - Moroccan Steeplechase Champion gets sponsorship with On
Athlete Brand Partnerships, Retail Business of Sports Africa 30/01/2026 Athlete Brand Partnerships, Retail Business of Sports Africa 30/01/2026

Soufiane El Bakkali - Moroccan Steeplechase Champion gets sponsorship with On

Soufiane El Bakkali, one of the most dominant distance runners. El Bakkali famously disrupted decades of Kenyan dominance by winning Olympic gold in the 3,000m steeplechase at Tokyo 2020.

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NBA Africa Awards 5 African Startups Triple-Double Prize
Investment and Capital Business of Sports Africa 30/12/2025 Investment and Capital Business of Sports Africa 30/12/2025

NBA Africa Awards 5 African Startups Triple-Double Prize

NBA provided winners with financial support and the opportunity to join the Carnegie Mellon University Africa 12-Month Business Incubation program. See all prize winners.

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Casablanca City Council Create Sports Infrastructure Management Company “Casa Region Sport”
Infrastructure and Stadiums Business of Sports Africa 12/12/2025 Infrastructure and Stadiums Business of Sports Africa 12/12/2025

Casablanca City Council Create Sports Infrastructure Management Company “Casa Region Sport”

Casa Région Sport will gradually replace Sonagres and Casa Events in managing the region's major stadiums, including the Stade Mohammed V Complex, the Larbi Zaouli Stadium and the future Hassan II Stadium which is currently under construction.

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CAF has increased AFCON Prize Money by 43%. Winner gets $10M
Prize Money Business of Sports Africa 09/12/2025 Prize Money Business of Sports Africa 09/12/2025

CAF has increased AFCON Prize Money by 43%. Winner gets $10M

The Confederation of African Football (CAF) announced that the prize for this year's winner of the AFCON 2025, hosted by Morocco (from Dec. 21 to Jan. 18), has been raised to $10 million.

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10 Startups Selected as Finalists as Part of the Second NBA Africa Triple Double Accelerator Program
Technology Business of Sports Africa 24/11/2025 Technology Business of Sports Africa 24/11/2025

10 Startups Selected as Finalists as Part of the Second NBA Africa Triple Double Accelerator Program

The league launched the program last year to support the continents technology advancement and ecosystem and the next African entrepreneurs. The program is open to early-stage African startup companies that develop solutions in the sport and creative industries.

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Coca-Cola and Raja Club Athletic (RCA) Announce Partnership
Partnerships and Sponsorships Business of Sports Africa 20/11/2025 Partnerships and Sponsorships Business of Sports Africa 20/11/2025

Coca-Cola and Raja Club Athletic (RCA) Announce Partnership

The three-year sponsorship with Raja Club Athletic (RCA) — one of Africa’s most decorated and culturally significant football clubs is strategically, times- with AFCON being hosted in Morocco and the FIFA World Cup 2026™ - Canada, Mexico and the United States on the horizon.

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