The South African sports-drinks company co-founded by former UFC Middleweight champion Dricus Du Plessis. KNOX takes over from Sela, the brand owned by Saudi Arabia's Public Investment Fund (PIF)

SportyTV's rights include the opening match, knockout fixtures and the final - reshaping free access in three of Africa's largest football markets, just as the tournament kicks off.

As a record 10 African teams take the field in North America, the tournament arrives on screens across the continent through the most fragmented - and most African-owned - rights landscape the World Cup has ever had. See the full map.

According to multiple reports, Uganda is in advanced discussions with several English Premier League clubs to feature its "Visit Uganda" brand on match jerseys, in a bold push to convert football's global reach into tourism growth.

The English Championship club formalises its first overseas collaboration as part of a new global expansion strategy targeting talent development and community engagement across the African continent.

Running through May 2027, the deal spans three major competitions: the 2026 FIFA World Cup, the qualifying campaign for the 2027 Africa Cup of Nations, and the 2026 Women's AFCON in Morocco.

Rather than concentrating spend on the men's national team, the agreement distributes funding across the Black Stars, the Black Queens, the Women's Premier League, and the Black Challenge

Canal+ Group has confirmed an extension of its broadcast agreement with the National Soccer League (NSL), securing continued live rights to the Premier Soccer League across Sub-Saharan Africa via SuperSport on DStv.

From Abuja's national stadium to community mini-arenas, the Nigerian Federal Government is making its biggest bet yet on sports as an economic driver.

The FSC Stadium of Life officially opened on May 12 in Maseru, becoming the continent's first sports facility constructed with sustainably sourced timber.

The ambassadorship for Ria is part of a deliberate strategy of aligning with African football figures whose stories resonate with its core customer base.

He had the billions, the blueprint, and the badge on his wall. The only thing standing between Africa's richest man and Arsenal Football Club was a $20 billion refinery in Lagos, Nigeria.

Under the agreement, the Haier logo will feature prominently on Al Ahly's official first-team jersey - a significant branding milestone for a club that carries unmatched weight on the continent.

The partnership puts Bafana Bafana in notable company. Argentina, Portugal, and Italy are among other national teams already in the Socios.com ecosystem.

NBS Bank will activate its Easy Wallet and mobile banking platform at fixtures across all four regions, targeting communities with limited access to formal banking services.

Under the deal, Hudl will have exclusive rights to video and data from Young African Promises' Future Talent Tournaments - two U18 competitions held annually in Accra, Ghana.

The British sportswear brand set to supply the club's official match kits, training wear, and lifestyle apparel for the 2026/27 season.

The King framed the project in explicitly competitive terms - arguing that a world-class facility is a prerequisite for developing a national team capable of qualifying for major tournaments,

Some of the world's biggest broadcasters set to beam the showdown between Mamelodi Sundowns and AS FAR to fans across multiple continents.

The partnership, disclosed by Google's MENA team, will use Gemini's multimodal capabilities to deepen engagement between the Atlas Lions and their global fanbase.