Kenyan athletes once again underlined their dominance in global distance running at the 2026 Boston Marathon, with both race winners capturing significant prize money and performance-based incentives.

The telecoms group has backed the competition since 2019, stepping in after South African Breweries ended its association - through its Brutal Fruit brand - following the 2018 season.

Bryson DeChambeau defeated Jon Rahm in a playoff to win LIV Golf’s first event in South Africa, securing a $4 million prize and extending his winning streak to two consecutive tournaments.

At the centre of the controversy is a $6 million financial gap. With the result now overturned, the financial logic appears straightforward - Morocco should receive the winner's prize, and Senegal should revert to the runner-up allocation. However this raises a more complicated question: Is Senegal required to return the $6 million difference?

Beginning with the 2025/26 season knockout stages, the CAF Champions League winner will receive $6 million, while the Confederation Cup champion will earn $4 million.

The Magical Kenya Open returned to Karen Country Club in 2026 with a record $2.7 million prize fund, strengthening Kenya's position within the DP World Tour's International Swing.

The 11th edition of the Access Bank Lagos City Marathon has reinforced Lagos' position as one of Africa's most commercially competitive road races. With $50,000 awarded to each winner, the elite 42km race once again attracted East Africa's deepest marathon talent pool - delivering not just fast times, but a clear direction about the growing economics of long-distance running across the continent.

Senegal emerged champions, earning $10 million in prize money. Read more to see full interactive prize money by country‍ and how each country finished in the tournament.

FIFA approved prize fund of $655M. The Winner of the FIFA World Cup 2026™ - Canada, Mexico and the United States will receive $50M a +19% increase from $42M in the previous edition (FIFA World Cup Qatar 2022) and 50% total increase overall in Prize Money.

The Confederation of African Football (CAF) announced that the prize for this year's winner of the AFCON 2025, hosted by Morocco (from Dec. 21 to Jan. 18), has been raised to $10 million.

Four PFL Africa Champions will be crowned across the Heavyweight, Welterweight, Featherweight, and Bantamweight divisions.