The Rwanda Development Board (RDB), in collaboration with the Rwanda Convention Bureau and the Ministry of Sports, is exploring a potential strategic partnership with Roc Nation - the global entertainment and sports company founded by Jay-Z.

Roc Nation Sports International (RNSI), the global sporting arm of Jay-Z's Roc Nation has formally expanded its African football operations, signing eight emerging talents across six countries as part of a structured Sub-Saharan recruitment strategy.