According to multiple reports, Uganda is in advanced discussions with several English Premier League clubs to feature its "Visit Uganda" brand on match jerseys, in a bold push to convert football's global reach into tourism growth.

The English Championship club formalises its first overseas collaboration as part of a new global expansion strategy targeting talent development and community engagement across the African continent.

The announcement landed alongside a separate milestone for the French media group - its formal listing on the Johannesburg Stock Exchange (JSE), following its acquisition of MultiChoice Group.

From 1 July 2026, the club's training centre at Darsley Park will be renamed "The KNOX," marking the first time Newcastle United has sold naming rights to its training ground.