Latest Insights
Adidas and South Africa Football Association (SAFA) Sign Partnership Agreement
The three-year partnership will see the global sports brand become the official technical sponsor of South Africa’s national football teams ahead of the 2026 FIFA World Cup.
New Balance Open’s Store in Cape-Town, South Africa
The expansion is part of the brand’s latest UCC (Uncommonly Common Concept) experience to the Western Cape.
Burna Boy Partners with Swiss Athletic Brand On as Ambassador and Clubhouse President
The Afrobeats star is stepping into a bold creative role with the Swiss athletic shoe and performance sportswear company that designs and markets sports clothing and running shoes.