The new structure, formalises what The Jester Group describes as the way its different areas of expertise already operate under the Jester name.

Levergy's brief is to translate that global rights position into local relevance: connecting the brand with South African rugby fans and consumers across the build-up to and duration of the tournament.

The Rwanda Development Board (RDB), in collaboration with the Rwanda Convention Bureau and the Ministry of Sports, is exploring a potential strategic partnership with Roc Nation - the global entertainment and sports company founded by Jay-Z.

Roc Nation Sports International (RNSI), the global sporting arm of Jay-Z's Roc Nation has formally expanded its African football operations, signing eight emerging talents across six countries as part of a structured Sub-Saharan recruitment strategy.