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Liverpool FC Partners with Old School Brand as first Retail Partner in South Africa
Retail Business of Sports Africa 22/01/2026 Retail Business of Sports Africa 22/01/2026

Liverpool FC Partners with Old School Brand as first Retail Partner in South Africa

Liverpool Football Club has entered into a new long-term retail partnership with Old School Brand, one of South Africa's leading supporter and leisurewear brands, to launch the club's first official standalone retail stores on the continent

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