The renewal deepens a partnership that stretches back nearly two decades and hands beIN continued control of a marquee live-sports property at a moment when premium media rights are tightening across the Middle East, North Africa and Asia.

The South African outgoing CEO of the National Rugby League, will take charge of Australian tennis in August 2026, emerging from a global search that drew more than 150 candidates and was run by executive search firm Egon Zehnder.

It is one of the most significant executive moves in the global tennis business in years - and the case for it runs deeper than the commercial record he is best known for.

The strategic partnership will establish international development pathways for junior players, in a move that deepens sports cooperation between Kenya and France.

The Afrobeats star is stepping into a bold creative role with the Swiss athletic shoe and performance sportswear company that designs and markets sports clothing and running shoes.