Latest Insights
Adidas and South Africa Football Association (SAFA) Sign Partnership Agreement
The three-year partnership will see the global sports brand become the official technical sponsor of South Africa’s national football teams ahead of the 2026 FIFA World Cup.
Samsung becomes the Official Mobile and Consumer Electronics Partner of SA Rugby and Vodacom URC
The partnership brings access to Samsung’s latest consumer electronics, which will enhance training facilities, and put the very best communication devices such as Galaxy devices.
Bank of America partners with Great Ethiopian Run
Bank of America will support the Great Ethiopian Run International 10km, Children’s Races, and from 2027, the Women First 5km.
Coca-Cola and Raja Club Athletic (RCA) Announce Partnership
The three-year sponsorship with Raja Club Athletic (RCA) — one of Africa’s most decorated and culturally significant football clubs is strategically, times- with AFCON being hosted in Morocco and the FIFA World Cup 2026™ - Canada, Mexico and the United States on the horizon.
Ghana Football Association and MTN Ghana sign $2M Partnership - 4 Team Deal
MTN will become the headline sponsor for all four of the country’s national football teams—the Black Stars, Black Queens, Black Satellites, Black Starlets.
CAF and Afreximbank Sign Strategic Partnership to Empower African Youth
The agreement was signed in Cairo by Véron Mosengo-Omba, Secretary General (CAF) and Kanayo Awani, Executive Vice President, Intra-African Trade and Export Development Bank (Afreximbank).
Africell & NBA Africa Expand Partnership
The partnership will see the existing Angola-focused brand’s collaboration extend to other parts of Africa including the Democratic Republic of Congo, The Gambia and Sierra Leone.
