Bank of America partners with Great Ethiopian Run
Image Courtesy of Great Ethiopian Run
Bank of America has signed a multi-year partnership with Great Ethiopian Run, becoming the Presenting Partner from 2026.
Bank of America will support the Great Ethiopian Run International 10km, Children’s Races, and from 2027, the Women First 5km
The partnership aims to grow participation, especially among youth and women
Brings global endurance-sport expertise, technology, and resources to modernise race operations
Strengthens sport-driven economic impact in Addis Ababa through tourism, jobs, and local enterprise
The Great Ethiopian Run’s 25th anniversary race is expected to attract approximately 50,000 participants, underscoring its position as one of Africa’s most iconic mass-participation events.
This deal also extends Bank of America’s global endurance portfolio—alongside the Boston and Chicago Marathons—into Africa’s fast-growing running ecosystem, reinforcing sport as a platform for community development, inclusion, and economic growth.
Source: Bank of America
