From Barefoot Viral Moment to Brand Deal: Kenyan Athlete Mercy Chepngeno enters NIL agreement with Swiss Sportswear Brand On
Swiss performance brand On has signed 18-year-old Kenyan middle-distance and steeplechase athlete Mercy Chepngeno to a Name, Image and Likeness (NIL) agreement, marking a notable commercial milestone for one of East Africa's most promising junior prospects.
Soufiane El Bakkali - Moroccan Steeplechase Champion gets sponsorship with On
Soufiane El Bakkali, one of the most dominant distance runners. El Bakkali famously disrupted decades of Kenyan dominance by winning Olympic gold in the 3,000m steeplechase at Tokyo 2020.
Ghana Creates National Sports Fund to Develop Infrastructure
The fund is designed to develop infrastructure across the country from tracks and stadia to multi-purpose sports facilities, a move that will improve local sporting ecosystems and enhance facilities.
Casablanca City Council Create Sports Infrastructure Management Company “Casa Region Sport”
Casa Région Sport will gradually replace Sonagres and Casa Events in managing the region's major stadiums, including the Stade Mohammed V Complex, the Larbi Zaouli Stadium and the future Hassan II Stadium which is currently under construction.
Bank of America partners with Great Ethiopian Run
Bank of America will support the Great Ethiopian Run International 10km, Children’s Races, and from 2027, the Women First 5km.