Latest Insights
Nairobi enters race for 2029 World Athletics Championships against London, Rome and Munich
World Athletics will name the 2029 and 2031 hosts after the inaugural Ultimate Championship in Budapest on 11–13 September.
Macron signs multi-year kit deal with Congo's sports ministry covering five federations
This will include, training programmes for federations, introductions and knowledge exchange with professional clubs in Europe, and performance-related incentives tied to results achieved by selected national teams.
On Signs Teenage Sprinter Mukona Manavhela as Swiss Brand Doubles Down on South Africa
The 17-year-old becomes On's second South African track signing in under three months, extending a strategy built on backing athletes before the market prices them.
PUMA Returns to Kit Team Nigeria for Glasgow 2026 - Five Years After Walking Away
The National Sports Commission (NSC) framed the tie-up as a milestone in its drive to reposition Nigerian sport and put globally recognised brands back on the country's athletes.
ICIEC Wraps $65m of Uganda's $130m Akii-Bua Stadium Build
The venue sits in Lira City in the north, and Uganda is framing it as capacity-building for regional and international events alongside youth athletics and community participation.
Uganda Wins Right to Host 2031 African Games, Beating Nigeria in Bidding Race
Uganda has been awarded the hosting rights for the 2031 African Games, making it the first time the East African nation will stage the continent's premier multi-sport competition.
Kenyan Winners Korir and Lokedi Earn $150K Each at Boston Marathon as Course Record Falls
Kenyan athletes once again underlined their dominance in global distance running at the 2026 Boston Marathon, with both race winners capturing significant prize money and performance-based incentives.
Dakar 2026 Youth Olympic Games Infrastructure On Track for October Opening
The Games, set to run from 31 October to 13 November 2026, will host around 2,700 athletes aged 14 to 17 from more than 200 countries, marking the first Olympic event ever staged on the African continent.
Nigeria’s Sports Commission Ends Dollar Payments for Athlete Grants
This follows concerns raised by sprinter Kayinsola Ajayi over the distribution of grants, prompting a response from the Commission’s leadership.
Debswana Backs World Athletics Relays Gaborone 2026 With P16 Million ($1.17 Million) Deal
Debswana Diamond Company has been confirmed as the title sponsor of the World Athletics Relays Gaborone 2026, committing P16 million ($1.17 million) to the event scheduled for May 2–3 at the Botswana National Stadium.
On Signs South Africa’s Lythe Pillay as it builds its presence across African athletics
The deal marks On’s entry into South Africa’s track and field market, as it builds presence across African athletics.
From Barefoot Viral Moment to Brand Deal: Kenyan Athlete Mercy Chepngeno enters NIL agreement with Swiss Sportswear Brand On
Swiss performance brand On has signed 18-year-old Kenyan middle-distance and steeplechase athlete Mercy Chepngeno to a Name, Image and Likeness (NIL) agreement, marking a notable commercial milestone for one of East Africa's most promising junior prospects.
Soufiane El Bakkali - Moroccan Steeplechase Champion gets sponsorship with On
Soufiane El Bakkali, one of the most dominant distance runners. El Bakkali famously disrupted decades of Kenyan dominance by winning Olympic gold in the 3,000m steeplechase at Tokyo 2020.
Ghana Creates National Sports Fund to Develop Infrastructure
The fund is designed to develop infrastructure across the country from tracks and stadia to multi-purpose sports facilities, a move that will improve local sporting ecosystems and enhance facilities.
Casablanca City Council Create Sports Infrastructure Management Company “Casa Region Sport”
Casa Région Sport will gradually replace Sonagres and Casa Events in managing the region's major stadiums, including the Stade Mohammed V Complex, the Larbi Zaouli Stadium and the future Hassan II Stadium which is currently under construction.
Bank of America partners with Great Ethiopian Run
Bank of America will support the Great Ethiopian Run International 10km, Children’s Races, and from 2027, the Women First 5km.
