Latest Insights
Great Ethiopian Run Targets World's Largest 10km With 60,000 Runners
Expansion drive backed by existing Presenting Partner Bank of America; race adds children's and secondary-school entries alongside record turnout ahead of its 22 November edition. The 2026 edition, runs under the theme "My Run, My Color”.
CAF Opens AFCON Hosting Race for 2028, 2032 and 2036 as Four-Year Cycle Reshapes Bidding Landscape
The invitation, issued alongside a bidding framework built with PwC and CAF's technical, financial and legal advisers, is pitched as a transparent, ethical process aligned with global best practice.
MMS secures Olympic Games media rights across sub-Saharan Africa through 2032
The partnership covers some of the biggest events on the global sporting calendar - the Los Angeles 2028 and Brisbane 2032 Olympic Games, the French Alps 2030 Olympic Winter Games, and the Dakar 2026 and Dolomiti Valtellina 2028 Youth Olympic Games.
Access Bank Lagos City Marathon 2026: Prize Money, Performance & The Economics of Road Racing
The 11th edition of the Access Bank Lagos City Marathon has reinforced Lagos' position as one of Africa's most commercially competitive road races. With $50,000 awarded to each winner, the elite 42km race once again attracted East Africa's deepest marathon talent pool.
Bank of America partners with Great Ethiopian Run
Bank of America will support the Great Ethiopian Run International 10km, Children’s Races, and from 2027, the Women First 5km.
