Speaker of Parliament Alban Sumani Kingsford Bagbin announced the Ghana initiative at the 37th sitting of Parliament, describing a formal engagement with Sunderland that has progressed well beyond early contact, but stopped short of a signed agreement.

Arsenal will fund the construction of three football pitches in Rwanda, converting the tail end of its eight-year Visit Rwanda shirt deal into physical infrastructure even after the commercial partnership expired in June.

The Rwanda Development Board secures the most prominent placement in club football, putting its tourism brand on the chest of Villa's men's, women's and academy shirts.

The South African sports-drinks company co-founded by former UFC Middleweight champion Dricus Du Plessis. KNOX takes over from Sela, the brand owned by Saudi Arabia's Public Investment Fund (PIF)

According to multiple reports, Uganda is in advanced discussions with several English Premier League clubs to feature its "Visit Uganda" brand on match jerseys, in a bold push to convert football's global reach into tourism growth.

He had the billions, the blueprint, and the badge on his wall. The only thing standing between Africa's richest man and Arsenal Football Club was a $20 billion refinery in Lagos, Nigeria.

From 1 July 2026, the club's training centre at Darsley Park will be renamed "The KNOX," marking the first time Newcastle United has sold naming rights to its training ground.

The country is set to deepen its global sports marketing strategy through a new tourism partnership with Chelsea FC, as the West African nation continues using elite football clubs to promote international travel and investment.

Liverpool Football Club has entered into a new long-term retail partnership with Old School Brand, one of South Africa's leading supporter and leisurewear brands, to launch the club's first official standalone retail stores on the continent