According to Global CEO Dean Kowarski, the concept is built around "training, recovery, wellness and social connection being given equal importance." rather than focusing on equipments, but more on experience monetisation.

Private Equity firm Alta Semper Capital LLP has signed an agreement to acquire a majority stake in Nature Rule - a leading sports nutrition and dietary supplement company in the UAE with manufacturing base in the Egypt.

The new showroom serves as a central destination for clients, partners, and business operators to explore the complete Technogym ecosystem firsthand.