Alta Semper Acquires Major Stake in Nature’s Rule

Private Equity firm Alta Semper Capital LLP has signed an agreement to acquire a majority stake in Nature Rule - a leading sports nutrition and dietary supplement company in the UAE with manufacturing base in the Egypt.

The transaction represents a majority investment in Prowell Holding, the parent company of Nature’s Rule and operator of the largest fully dedicated sports nutrition and dietary supplements manufacturing facility in the Middle East and North Africa (MENA) region.

The company supports a portfolio of private-label clients brands, including Redrex, its flagship, market-leading sports nutrition brand developed in collaboration with global bodybuilding icon Mamdouh “Big Ramy” Elssbiay.

The founders will remain meaningful shareholders and continue to lead the business.

Source: Business Wire