Under the agreement, the Haier logo will feature prominently on Al Ahly's official first-team jersey - a significant branding milestone for a club that carries unmatched weight on the continent.

The partnership, disclosed by Google's MENA team, will use Gemini's multimodal capabilities to deepen engagement between the Atlas Lions and their global fanbase.

The partnership aimed at accelerating basketball development across both countries and deepening Arab sporting ties.

The partnership links national team travel operations with Morocco’s multi-billion dollar airport expansion, positioning the country for increased international football activity.

The new youth football academy in South Africa, deepens the international investment into player development pathways on the continent.

The partnership reinforces beIN's position as the leading Olympic broadcaster in the region and reflects a long-term strategic alignment with the IOC. Beyond rights acquisition, the partnership shows a shared commitment to expanding the reach, commercial impact, and cultural influence of the Olympic Movement across MENA.

The move marks LegaXy's first international expansion, positioning it as the first Indian sportainment platform to establish operations in the region. The partnership will build an integrated sports management ecosystem across MENA, spanning: athlete representation, brand partnerships, experiential activations, original content development.

Private Equity firm Alta Semper Capital LLP has signed an agreement to acquire a majority stake in Nature Rule - a leading sports nutrition and dietary supplement company in the UAE with manufacturing base in the Egypt.

The award-winning global cryptocurrency exchange, today announced its partnership with LALIGA, Spain’s premier professional football league and home to some of the biggest clubs in world football such as Real Madrid C.F. and FC Barcelona.