NBA Africa Partners with Senyorita to Launch First Ever NBA University Basketball Tournament on the Continent.

Partnerships and Sponsorships
Written By Business of Sports Africa

National Basketball Association (NBA) Africa and Senyorita through its snack brand, to launch NBA’s First University Basketball Tournament on the African Continent and Largest Jr. NBA/Jr. WNBA (Women's National Basketball Association) (WNBA) Tournament Ever in Egypt.

Lion joins existing partners Allianz and MAVEN Developments as Official Partners of the Jr. NBA/Jr. WNBA tournament in Egypt, that will expand to include nearly 150 boys’ and girls’ teams this year.

The NBA REC University Tournament will feature 3-on-3 competition between men’s and women’s teams from 40 public and private universities across five cities: Alexandria, Assyiut, Cairo, Giza and Mansoura.

This will be operated by Egypt's Events Plus Network and the league will tip off in April and conclude with the playoffs and finals in Cairo in May.

Last year, Jr. NBA/Jr. WNBA programming reached more than 390,000 youth in more than 40 countries across Africa.

Source: NBA

Business of Sports Africa
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