Latest Insights
Landmark Africa Returns to Lagos Waterfront With 20,000-Seat Arena Plan
Landmark Africa is planning the Dream Theatre Entertainment Centre, a 20,000-capacity indoor arena in Lagos anchoring more than 70,000 sqm of mixed-use development.
NBA Africa Launches First West African REC Programme in Nigeria With Future Concerns Group
The partnership centres on the inaugural NBA REC University Tournament, a two-day competition running 7–8 August at the University of Lagos.
Visit Rwanda Names NBA Draftee Nate Ament as Its First Individual Global Ambassador
Rwanda is extending a sports-marketing strategy that until now has run entirely through team and league sponsorships.
Nairobi City Thunder Lands KSh 10M I&M Bank Partnership
The investment reads less like traditional sports sponsorship and more like a community-banking play. The trend is telling: financial-services and tech brands are increasingly treating Thunder as a marketing channel to young and urban audiences.
Nairobi City Thunder Land FXPesa as Partner in Boost for Kenyan Basketball
East African forex and investment platform backs BAL history-makers as it expands regional footprint. The partnership was formally unveiled at a launch event, with FXPesa citing the Thunder's BAL pedigree and unbeaten domestic record.
Giants of Africa Hits Halfway Mark With 50th Court Opening in Lagos
Masai Ujiri's non-profit has built basketball courts in 16 African countries since launching its Built Within initiative in 2021. Court 50 was a milestone. Court 100 is the mission.
ESPN Africa Lands Exclusive NBA Finals Rights for Sub-Saharan Africa
The New York Knicks have already punched their ticket to the finals. They'll face either the Oklahoma City Thunder or the San Antonio Spurs, with that series still ongoing. Should it go the distance, the Finals will run through to 19 June.
SportyTV Lands NBA Rights Across Four African Markets
African sports media platform SportyTV has secured free-to-air broadcast rights to the NBA across Nigeria, Ghana, Kenya, and South Africa for the next three seasons - bringing North American basketball to millions of fans across the continent at no cost.
Lagos Arena: Nigeria's Largest Indoor Arena Is Coming
First conceived under the name "Project Arena," the $100 million development is being built in the Victoria Island neighbourhood and is designed to host both major sporting events and concerts.
BAL Teams Up With Qatar Foundation in Landmark Social Impact Deal
Qatar Foundation will also serve as Presenting Partner of the BAL's Ubuntu Trophy. The foundation's logo will also appear on the back of all BAL game uniforms.
UAE and Morocco Join Forces to Elevate Arab Basketball
The partnership aimed at accelerating basketball development across both countries and deepening Arab sporting ties.
DRC's Kinshasa Arena Takes Shape as One of Africa's Largest Indoor Venues
Backed by President Félix Tshisekedi, the project will position Kinshasa as a regional hub for major sports and entertainment events with a planned seating capacity of 20,000.
Masai Ujiri's Zaria Group Sign Landmark Nairobi Arena Development Deal
The project is expected to generate more than 25,000 jobs annually and introduce world-class infrastructure designed to support athletes, artists, and the broader creative economy.
BAL Taps Abidjan-Based FLEXX for official off-court lifestyle Collections
FLEXX, founded in 2020 and headquartered in Abidjan, will produce lifestyle merchandise and exclusive team ranges comprising more than 20 designs.
Masai Ujiri Joins Toronto Tempo Ownership as WNBA Expands Into Canada
A key figure behind the Toronto Raptors’ 2019 NBA title, has joined the ownership group of the Toronto Tempo, Canada’s first Women’s National Basketball Association (WNBA) franchise, as a Principal Owner.
PUMA Signs Multi-Year Deal as Official Outfitter of the Basketball Africa League
PUMA will supply all official on-court and off-court apparel across the league. This includes team uniforms, warm-up and training gear, referee kits, fan merchandise, and apparel tied to BAL's social impact and player development programs.
Masai Ujiri’s Giants of Africa Expands Basketball Courts to the Sahel With Projects in Mali and Ghana
The program, called Dribble for Peace, forms part of the broader Built Within project launched in 2021 by Giants of Africa. The initiative aims to build 100 community basketball courts across the continent, with 45 courts already completed across 13 countries.
Disney+ Brings March Madness to South Africa in Global Streaming Push
From March 17–April 7, 2026, Disney+ will stream 134 NCAA Men's and Women's Tournament games globally, with South African audiences accessing select games via ESPN channels on the platform.
U.S. Sanctions Force Rwanda’s APR Withdrawal from Basketball Africa League
APR's exit stems from its direct affiliation with Rwanda's military, which was recently sanctioned by the U.S. Treasury over alleged involvement in regional conflict in eastern Democratic Republic of Congo.
Uganda Explores NBA Africa Partnership to Develop Basketball
Uganda's Chief of Defence Forces Gen. Muhoozi Kainerugaba, also serving as Senior Presidential Adviser for Special Operations, has met with NBA Africa CEO Claire Akamanzi to explore expanding and professionalizing basketball in the country.
