Latest Insights
Nairobi City Thunder names Marcel Awori Head of Commercial and Partnerships
Marcel Awori moves from Chief of Staff to lead commercial and partnerships at Twende Sports and Nairobi City Thunder.
Qatar Foundation and BAL open first BAL4HER community court in Senegal
Guédiawaye, Senegal, is home to the first of six courts funded under Qatar Foundation’s Basketball Africa League partnership.
Giants of Africa opens three basketball courts in Rwanda, reaching all five provinces
The openings take the organisation to 53 courts in 16 African nations, more than halfway to its target of 100 across the continent.
NBA opens 2026-27 season with record 60-plus players of African heritage
It is the sixth straight season with at least 120 international players and the 13th straight with at least 100.
Why BAL franchise owners could fund Africa’s next NBA academies
The BAL’s franchise process could offer part of the answer. A connection between the NBA’s academy system and the BAL already exists.
NSC Inaugurates New Boards for Nigeria’s Basketball, Padel, Arm Wrestling and Fencing Federations
The commission said the boards are expected to upscale domestic competitions, create more opportunities for athletes and harness the economic potential of their sports in line with its RHINSE framework.
Nestlé makes Milo an official NBA partner, with Nigeria and Ghana among launch markets
The agreement takes effect on 1 January 2027. It covers 20 markets from launch, including Australia, Brazil, Indonesia, Mexico, the United Kingdom and the United States, with the Philippines joining from October 2027.
NBA closes Senegal academy as elite development shifts to Abu Dhabi
This leaves the league without a dedicated training base on the continent weeks before Senegal hosts the Youth Olympic Games.
Lupita Nyong’o Invests in Nairobi City Thunder as Kenyan Basketball Attracts New Capital
One of Kenya’s most internationally recognised figures joins the ownership group of the basketball club.
NBA Africa opens BAL to permanent team ownership as franchise bids arrive
NBA Africa is moving the Basketball Africa League to permanent, privately owned franchises, with initial bids of more than $50 million reported from six countries.
African Collaborations Group Adds Samoura to Advisory Board, Her Second Board Seat in a Week
The ACG appointment is her second African sport board role in a matter of days.
Okapi Sports Network Secures Exclusive Rights to Kenya's 2026 Basketball Playoffs
With a commitment to work inside KBF's match-day operations, setting production standards for broadcasts, coordinating live commentary, and training team statisticians on data collection and live analytics.
SEED Project Appoints Former FIFA Secretary General Fatma Samoura as Board Chair
SEED Project moves into what it calls SEED Academy Reimagined 2025-2030, a transformation plan touching governance, academic and athletic standards, student welfare, financing and expansion across the continent.
AWS backs NBA Africa's basketball classroom in bid to reach 10,000 students by 2027
Amazon Web Services is putting its cloud and AI infrastructure behind a basketball-themed maths programme, teaming with NBA Africa and non-profit Learn Fresh.
Landmark Africa Returns to Lagos Waterfront With 20,000-Seat Arena Plan
Landmark Africa is planning the Dream Theatre Entertainment Centre, a 20,000-capacity indoor arena in Lagos anchoring more than 70,000 sqm of mixed-use development.
NBA Africa Launches First West African REC Programme in Nigeria With Future Concerns Group
The partnership centres on the inaugural NBA REC University Tournament, a two-day competition running 7–8 August at the University of Lagos.
Visit Rwanda Names NBA Draftee Nate Ament as Its First Individual Global Ambassador
Rwanda is extending a sports-marketing strategy that until now has run entirely through team and league sponsorships.
Nairobi City Thunder Lands KSh 10M I&M Bank Partnership
The investment reads less like traditional sports sponsorship and more like a community-banking play. The trend is telling: financial-services and tech brands are increasingly treating Thunder as a marketing channel to young and urban audiences.
Nairobi City Thunder Land FXPesa as Partner in Boost for Kenyan Basketball
East African forex and investment platform backs BAL history-makers as it expands regional footprint. The partnership was formally unveiled at a launch event, with FXPesa citing the Thunder's BAL pedigree and unbeaten domestic record.
Giants of Africa Hits Halfway Mark With 50th Court Opening in Lagos
Masai Ujiri's non-profit has built basketball courts in 16 African countries since launching its Built Within initiative in 2021. Court 50 was a milestone. Court 100 is the mission.