Latest Insights
Nairobi City Thunder Land FXPesa as Partner in Boost for Kenyan Basketball
East African forex and investment platform backs BAL history-makers as it expands regional footprint. The partnership was formally unveiled at a launch event, with FXPesa citing the Thunder's BAL pedigree and unbeaten domestic record.
Giants of Africa Hits Halfway Mark With 50th Court Opening in Lagos
Masai Ujiri's non-profit has built basketball courts in 16 African countries since launching its Built Within initiative in 2021. Court 50 was a milestone. Court 100 is the mission.
ESPN Africa Lands Exclusive NBA Finals Rights for Sub-Saharan Africa
The New York Knicks have already punched their ticket to the finals. They'll face either the Oklahoma City Thunder or the San Antonio Spurs, with that series still ongoing. Should it go the distance, the Finals will run through to 19 June.
SportyTV Lands NBA Rights Across Four African Markets
African sports media platform SportyTV has secured free-to-air broadcast rights to the NBA across Nigeria, Ghana, Kenya, and South Africa for the next three seasons - bringing North American basketball to millions of fans across the continent at no cost.
Lagos Arena: Nigeria's Largest Indoor Arena Is Coming
First conceived under the name "Project Arena," the $100 million development is being built in the Victoria Island neighbourhood and is designed to host both major sporting events and concerts.
BAL Teams Up With Qatar Foundation in Landmark Social Impact Deal
Qatar Foundation will also serve as Presenting Partner of the BAL's Ubuntu Trophy. The foundation's logo will also appear on the back of all BAL game uniforms.
UAE and Morocco Join Forces to Elevate Arab Basketball
The partnership aimed at accelerating basketball development across both countries and deepening Arab sporting ties.
DRC's Kinshasa Arena Takes Shape as One of Africa's Largest Indoor Venues
Backed by President Félix Tshisekedi, the project will position Kinshasa as a regional hub for major sports and entertainment events with a planned seating capacity of 20,000.
Masai Ujiri's Zaria Group Sign Landmark Nairobi Arena Development Deal
The project is expected to generate more than 25,000 jobs annually and introduce world-class infrastructure designed to support athletes, artists, and the broader creative economy.
BAL Taps Abidjan-Based FLEXX for official off-court lifestyle Collections
FLEXX, founded in 2020 and headquartered in Abidjan, will produce lifestyle merchandise and exclusive team ranges comprising more than 20 designs.
Masai Ujiri Joins Toronto Tempo Ownership as WNBA Expands Into Canada
A key figure behind the Toronto Raptors’ 2019 NBA title, has joined the ownership group of the Toronto Tempo, Canada’s first Women’s National Basketball Association (WNBA) franchise, as a Principal Owner.
PUMA Signs Multi-Year Deal as Official Outfitter of the Basketball Africa League
PUMA will supply all official on-court and off-court apparel across the league. This includes team uniforms, warm-up and training gear, referee kits, fan merchandise, and apparel tied to BAL's social impact and player development programs.
Masai Ujiri’s Giants of Africa Expands Basketball Courts to the Sahel With Projects in Mali and Ghana
The program, called Dribble for Peace, forms part of the broader Built Within project launched in 2021 by Giants of Africa. The initiative aims to build 100 community basketball courts across the continent, with 45 courts already completed across 13 countries.
Disney+ Brings March Madness to South Africa in Global Streaming Push
From March 17–April 7, 2026, Disney+ will stream 134 NCAA Men's and Women's Tournament games globally, with South African audiences accessing select games via ESPN channels on the platform.
U.S. Sanctions Force Rwanda’s APR Withdrawal from Basketball Africa League
APR's exit stems from its direct affiliation with Rwanda's military, which was recently sanctioned by the U.S. Treasury over alleged involvement in regional conflict in eastern Democratic Republic of Congo.
Uganda Explores NBA Africa Partnership to Develop Basketball
Uganda's Chief of Defence Forces Gen. Muhoozi Kainerugaba, also serving as Senior Presidential Adviser for Special Operations, has met with NBA Africa CEO Claire Akamanzi to explore expanding and professionalizing basketball in the country.
D'Tigress Partners with XE Jet as Official Aviation Partner of Nigeria Women's Basketball Team
The deal represents one of the more notable aviation partnerships in African basketball and reflects growing corporate interest in supporting elite women's sports programs across the continent.
Nairobi City Thunder Partner with Send App by Flutterwave on a two-Year Deal
The partnership comes as Thunder enter the season as two-time unbeaten Kenya National Basketball League (KNBL) champions and prepare to represent Kenya in the 2026 Basketball Africa League (BAL) for the second time. The Send App branding will feature across matchday activations and digital platforms.
Silverbacks Holdings In Talks with NBA to Acquire a franchise in NBA Africa’s Basketball Africa League (BAL)
Silverbacks already holds a significant minority stake in the Cape Town Tigers, a team that has competed for three seasons in the Basketball Africa League.
NBA Africa Partners with Senyorita to Launch First Ever NBA University Basketball Tournament on the Continent.
NBA Africa and Senyorita through its snack brand, LION to launch NBA’s First University Basketball Tournament on the African Continent. Lion joins existing partners Allianz and MAVEN Developments as Official Partners of the Jr. NBA/Jr. WNBA tournament in Egypt, that will expand to include nearly 150 boys’ and girls’ teams this year.
