Latest Insights
Lupita Nyong’o Invests in Nairobi City Thunder as Kenyan Basketball Attracts New Capital
One of Kenya’s most internationally recognised figures joins the ownership group of the basketball club.
NBA Africa opens BAL to permanent team ownership as franchise bids arrive
NBA Africa is moving the Basketball Africa League to permanent, privately owned franchises, with initial bids of more than $50 million reported from six countries.
African Collaborations Group Adds Samoura to Advisory Board, Her Second Board Seat in a Week
The ACG appointment is her second African sport board role in a matter of days.
Okapi Sports Network Secures Exclusive Rights to Kenya's 2026 Basketball Playoffs
With a commitment to work inside KBF's match-day operations, setting production standards for broadcasts, coordinating live commentary, and training team statisticians on data collection and live analytics.
SEED Project Appoints Former FIFA Secretary General Fatma Samoura as Board Chair
SEED Project moves into what it calls SEED Academy Reimagined 2025-2030, a transformation plan touching governance, academic and athletic standards, student welfare, financing and expansion across the continent.
AWS backs NBA Africa's basketball classroom in bid to reach 10,000 students by 2027
Amazon Web Services is putting its cloud and AI infrastructure behind a basketball-themed maths programme, teaming with NBA Africa and non-profit Learn Fresh.
Landmark Africa Returns to Lagos Waterfront With 20,000-Seat Arena Plan
Landmark Africa is planning the Dream Theatre Entertainment Centre, a 20,000-capacity indoor arena in Lagos anchoring more than 70,000 sqm of mixed-use development.
NBA Africa Launches First West African REC Programme in Nigeria With Future Concerns Group
The partnership centres on the inaugural NBA REC University Tournament, a two-day competition running 7–8 August at the University of Lagos.
Visit Rwanda Names NBA Draftee Nate Ament as Its First Individual Global Ambassador
Rwanda is extending a sports-marketing strategy that until now has run entirely through team and league sponsorships.
Nairobi City Thunder Lands KSh 10M I&M Bank Partnership
The investment reads less like traditional sports sponsorship and more like a community-banking play. The trend is telling: financial-services and tech brands are increasingly treating Thunder as a marketing channel to young and urban audiences.
Nairobi City Thunder Land FXPesa as Partner in Boost for Kenyan Basketball
East African forex and investment platform backs BAL history-makers as it expands regional footprint. The partnership was formally unveiled at a launch event, with FXPesa citing the Thunder's BAL pedigree and unbeaten domestic record.
Giants of Africa Hits Halfway Mark With 50th Court Opening in Lagos
Masai Ujiri's non-profit has built basketball courts in 16 African countries since launching its Built Within initiative in 2021. Court 50 was a milestone. Court 100 is the mission.
ESPN Africa Lands Exclusive NBA Finals Rights for Sub-Saharan Africa
The New York Knicks have already punched their ticket to the finals. They'll face either the Oklahoma City Thunder or the San Antonio Spurs, with that series still ongoing. Should it go the distance, the Finals will run through to 19 June.
SportyTV Lands NBA Rights Across Four African Markets
African sports media platform SportyTV has secured free-to-air broadcast rights to the NBA across Nigeria, Ghana, Kenya, and South Africa for the next three seasons - bringing North American basketball to millions of fans across the continent at no cost.
Lagos Arena: Nigeria's Largest Indoor Arena Is Coming
First conceived under the name "Project Arena," the $100 million development is being built in the Victoria Island neighbourhood and is designed to host both major sporting events and concerts.
BAL Teams Up With Qatar Foundation in Landmark Social Impact Deal
Qatar Foundation will also serve as Presenting Partner of the BAL's Ubuntu Trophy. The foundation's logo will also appear on the back of all BAL game uniforms.
UAE and Morocco Join Forces to Elevate Arab Basketball
The partnership aimed at accelerating basketball development across both countries and deepening Arab sporting ties.
DRC's Kinshasa Arena Takes Shape as One of Africa's Largest Indoor Venues
Backed by President Félix Tshisekedi, the project will position Kinshasa as a regional hub for major sports and entertainment events with a planned seating capacity of 20,000.
Masai Ujiri's Zaria Group Sign Landmark Nairobi Arena Development Deal
The project is expected to generate more than 25,000 jobs annually and introduce world-class infrastructure designed to support athletes, artists, and the broader creative economy.
BAL Taps Abidjan-Based FLEXX for official off-court lifestyle Collections
FLEXX, founded in 2020 and headquartered in Abidjan, will produce lifestyle merchandise and exclusive team ranges comprising more than 20 designs.
