Nairobi City Thunder Partner with Send App by Flutterwave on a two-Year Deal
The partnership comes as Thunder enter the season as two-time unbeaten Kenya National Basketball League (KNBL) champions and prepare to represent Kenya in the 2026 Basketball Africa League (BAL) for the second time. The Send App branding will feature across matchday activations and digital platforms.
Silverbacks Holdings In Talks with NBA to Acquire a franchise in NBA Africa’s Basketball Africa League (BAL)
Silverbacks already holds a significant minority stake in the Cape Town Tigers, a team that has competed for three seasons in the Basketball Africa League.
NBA Africa Partners with Senyorita to Launch First Ever NBA University Basketball Tournament on the Continent.
NBA Africa and Senyorita through its snack brand, LION to launch NBA’s First University Basketball Tournament on the African Continent. Lion joins existing partners Allianz and MAVEN Developments as Official Partners of the Jr. NBA/Jr. WNBA tournament in Egypt, that will expand to include nearly 150 boys’ and girls’ teams this year.
From Fintech Liquidity to Sports Assets: Silverbacks Holdings Bets on Africa’s Sports Economy
Financially, the firm has delivered: 13.7x overall cash-on-cash returns across fintech investments over five years, 29x return on LemFi following a $53m Series B, 5x cash-out from OmniRetail Africa.
NBA Africa Awards 5 African Startups Triple-Double Prize
NBA provided winners with financial support and the opportunity to join the Carnegie Mellon University Africa 12-Month Business Incubation program. See all prize winners.
FIBA Basketball and ESPN Africa to bring Basketball games across Sub-Saharan Africa
This will grant the ESPN Africa english-language rights across Sub-Saharan Africa until 2029 for distribution on ESPN pay television services.
10 Startups Selected as Finalists as Part of the Second NBA Africa Triple Double Accelerator Program
The league launched the program last year to support the continents technology advancement and ecosystem and the next African entrepreneurs. The program is open to early-stage African startup companies that develop solutions in the sport and creative industries.
SuperSport is back as NBA broadcast partner in Africa
For the first time in 9 years, CANAL+ Group's MultiChoice Group -SuperSport will show the National Basketball Association (NBA) in Africa after a new rights deal was agreed with the league.
Basketball Africa League (BAL) Aiming to Become 12 Team League
The league is looking to evolve into a 12-team league with permanent franchises in the coming years, these teams will own their own arenas and have permanent homes across the continent.
Africell & NBA Africa Expand Partnership
The partnership will see the existing Angola-focused brand’s collaboration extend to other parts of Africa including the Democratic Republic of Congo, The Gambia and Sierra Leone.