The project is expected to generate more than 25,000 jobs annually and introduce world-class infrastructure designed to support athletes, artists, and the broader creative economy.

FLEXX, founded in 2020 and headquartered in Abidjan, will produce lifestyle merchandise and exclusive team ranges comprising more than 20 designs.

A key figure behind the Toronto Raptors’ 2019 NBA title, has joined the ownership group of the Toronto Tempo, Canada’s first Women’s National Basketball Association (WNBA) franchise, as a Principal Owner.

PUMA will supply all official on-court and off-court apparel across the league. This includes team uniforms, warm-up and training gear, referee kits, fan merchandise, and apparel tied to BAL's social impact and player development programs.

The program, called Dribble for Peace, forms part of the broader Built Within project launched in 2021 by Giants of Africa. The initiative aims to build 100 community basketball courts across the continent, with 45 courts already completed across 13 countries.

From March 17–April 7, 2026, Disney+ will stream 134 NCAA Men's and Women's Tournament games globally, with South African audiences accessing select games via ESPN channels on the platform.

APR's exit stems from its direct affiliation with Rwanda's military, which was recently sanctioned by the U.S. Treasury over alleged involvement in regional conflict in eastern Democratic Republic of Congo.

Uganda's Chief of Defence Forces Gen. Muhoozi Kainerugaba, also serving as Senior Presidential Adviser for Special Operations, has met with NBA Africa CEO Claire Akamanzi to explore expanding and professionalizing basketball in the country.

The deal represents one of the more notable aviation partnerships in African basketball and reflects growing corporate interest in supporting elite women's sports programs across the continent.

The partnership comes as Thunder enter the season as two-time unbeaten Kenya National Basketball League (KNBL) champions and prepare to represent Kenya in the 2026 Basketball Africa League (BAL) for the second time. The Send App branding will feature across matchday activations and digital platforms.

Silverbacks already holds a significant minority stake in the Cape Town Tigers, a team that has competed for three seasons in the Basketball Africa League.

NBA Africa and Senyorita through its snack brand, LION to launch NBA’s First University Basketball Tournament on the African Continent. Lion joins existing partners Allianz and MAVEN Developments as Official Partners of the Jr. NBA/Jr. WNBA tournament in Egypt, that will expand to include nearly 150 boys’ and girls’ teams this year.

Financially, the firm has delivered: 13.7x overall cash-on-cash returns across fintech investments over five years, 29x return on LemFi following a $53m Series B, 5x cash-out from OmniRetail Africa.

NBA provided winners with financial support and the opportunity to join the Carnegie Mellon University Africa 12-Month Business Incubation program. See all prize winners.

This will grant the ESPN Africa english-language rights across Sub-Saharan Africa until 2029 for distribution on ESPN pay television services.

The league launched the program last year to support the continents technology advancement and ecosystem and the next African entrepreneurs. The program is open to early-stage African startup companies that develop solutions in the sport and creative industries.

For the first time in 9 years, CANAL+ Group's MultiChoice Group -SuperSport will show the National Basketball Association (NBA) in Africa after a new rights deal was agreed with the league.

The league is looking to evolve into a 12-team league with permanent franchises in the coming years, these teams will own their own arenas and have permanent homes across the continent.

The partnership will see the existing Angola-focused brand’s collaboration extend to other parts of Africa including the Democratic Republic of Congo, The Gambia and Sierra Leone.