He takes on partnership strategy, commercial development and rights consultancy for brands and rights holders, working across the agency's client portfolio while supporting new business across the region.

Formula E's African distribution today runs almost entirely through pay-TV. SuperSport carries the championship across more than 40 sub-Saharan markets

The Egyptian Premier League will pay its champions EGP 50 million (about $1 million) from the 2026/27 season, a tenfold increase on the current winners' prize.

The naming-rights agreement, unveiled at a ceremony at the Giza Pyramids attended by the members of the club's board and president Mahmoud El Khatib. This will see the venue open as Vodafone Stadium in 2029 under a 20-year term.

The renewal deepens a partnership that stretches back nearly two decades and hands beIN continued control of a marquee live-sports property at a moment when premium media rights are tightening across the Middle East, North Africa and Asia.

The invitation, issued alongside a bidding framework built with PwC and CAF's technical, financial and legal advisers, is pitched as a transparent, ethical process aligned with global best practice.

All three figures trace back to FIFA. None of them is wrong. But only one of them is prize money, and the confusion says a great deal about how the governing body's record $871 million distribution has been reported.

Under the agreement, the Haier logo will feature prominently on Al Ahly's official first-team jersey - a significant branding milestone for a club that carries unmatched weight on the continent.

Every team that qualifies is now guaranteed at least $12.5 million before a single ball is kicked, with performance-based prize money stacked on top of that.

The partnership indicates a growing trend among Egypt's fintech platforms, where sports partnerships are becoming a key tool for brand visibility and cultural relevance - particularly as a way of reaching the next generation of consumers.

The Supervisory Board has agreed to propose Sawiris for re-election to the board for an additional three-year term. If approved by shareholders at the meeting, the board intends to elect him as chairman immediately afterward.

Private Equity firm Alta Semper Capital LLP has signed an agreement to acquire a majority stake in Nature Rule - a leading sports nutrition and dietary supplement company in the UAE with manufacturing base in the Egypt.

NBA Africa and Senyorita through its snack brand, LION to launch NBA’s First University Basketball Tournament on the African Continent. Lion joins existing partners Allianz and MAVEN Developments as Official Partners of the Jr. NBA/Jr. WNBA tournament in Egypt, that will expand to include nearly 150 boys’ and girls’ teams this year.

NBA provided winners with financial support and the opportunity to join the Carnegie Mellon University Africa 12-Month Business Incubation program. See all prize winners.