Partnerships and Sponsorships Business of Sports Africa Partnerships and Sponsorships Business of Sports Africa

NBA Africa Partners with Senyorita to Launch First Ever NBA University Basketball Tournament on the Continent.

NBA Africa and Senyorita through its snack brand, LION to launch NBA’s First University Basketball Tournament on the African Continent. Lion joins existing partners Allianz and MAVEN Developments as Official Partners of the Jr. NBA/Jr. WNBA tournament in Egypt, that will expand to include nearly 150 boys’ and girls’ teams this year.

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