Latest Insights
Ghana’s President Strips National Sports Authority of Its Board
The dissolution does not permanently remove the governing structures, and new boards are expected to be reconstituted in due course.
Okapi Sports Network Secures Exclusive Rights to Kenya's 2026 Basketball Playoffs
With a commitment to work inside KBF's match-day operations, setting production standards for broadcasts, coordinating live commentary, and training team statisticians on data collection and live analytics.
DAZN Secures Three-Season LALIGA Rights Across Sub-Saharan Africa
DAZN will cover 48 markets across the region, giving subscribers access to all 380 matches a season in English and Spanish.
SEED Project Appoints Former FIFA Secretary General Fatma Samoura as Board Chair
SEED Project moves into what it calls SEED Academy Reimagined 2025-2030, a transformation plan touching governance, academic and athletic standards, student welfare, financing and expansion across the continent.
Nigerian football's top league renamed Euromatch NPFL under $7.5m deal
The NPFL, the sponsorship is the first conventional title deal since Globacom's backing lapsed in 2016.
EGYPTAIR signs three-season deal to become FC Barcelona's official airline partner
The partnership makes EGYPTAIR the “Exclusive Official Airline” of Barcelona’s men’s football first team, basketball team and handball team.
Nomadar Strikes Alliance With New Hera Interconnection to Open African Pipeline Into US and European Sports
New Hera Interconnection operates in eight African countries and holds relationships with more than 20 international academies and schools.
Ethiopia Bids for Afcon 2028, Hoping to Host for the First Time in 50 Years
Ethiopian Football Federation submitted the proposal this week, describing it as evidence of "the nation's full readiness to host Africa's biggest footballing event."
Zambia Football-FAZ Appoints Red Arrows CEO Ronald Lungu to Run National Teams Set-Up
Col. Lungu is currently serving as Chief Executive Officer of Zambian Premier League side Red Arrows. Before his appointment as Chief Executive Officer, Col. Lungu served as Team Manager at Red Arrows.
Ghana Football Association raises Premier League title prize to GH¢3m ($255,500)
The increase lifts the title prize from GH¢2 million (about $170,400), paid to this year's champions, to GH¢3 million. Every one of the league's 18 clubs will also receive GH¢1 million (about $85,200) ahead of the new campaign,
Sporty Group Signs Real Madrid's Yan Diomande as Global Ambassador
The brand did not sign him as a footballer this time. It signed him as a media asset. Under the ambassador agreement, Diomande will front global campaigns, exclusive fan experiences and original content across Sporty Group's platforms.
UK Boot Brand OXEN Sports Signs Racing 92 Forward Manyarara
Shingirai Manyarara as its newest athlete, and the deal is built as much around his ties to South Africa as his form in the TOP 14.
Morocco Tenders $39.5 Million for Grand Stade Hassan II Pitch and Seating
Both tenders were issued by the National Agency for Public Facilities (ANEP), which is running the project as delegated manager on behalf of SONARGES, the state sports facilities operator.
Omnicom's Fuse makes first senior MENA hire, appointing Freddy Farhat to lead sports partnerships
He takes on partnership strategy, commercial development and rights consultancy for brands and rights holders, working across the agency's client portfolio while supporting new business across the region.
Orlando Pirates Reopens Soweto Store, Splitting Retail Between Mall and Matchday
The two openings together give the club something almost no other side in South African football has: direct control of its own merchandise counter in two very different markets.
Nairobi enters race for 2029 World Athletics Championships against London, Rome and Munich
World Athletics will name the 2029 and 2031 hosts after the inaugural Ultimate Championship in Budapest on 11–13 September.
Disney+ becomes Formula E's global streaming home, with six African markets in range
Formula E's African distribution today runs almost entirely through pay-TV. SuperSport carries the championship across more than 40 sub-Saharan markets
Canal+ Takes Sole Control of European Club Football in Sub-Saharan Africa Until 2031
The four-season agreement, covers the Champions League, Europa League and Conference League, along with the Youth League and the Super Cup. It was brokered by UC3, with Relevent Football Partners acting as UEFA's sales agency for the club competitions through 2033.
Faf de Klerk joins Toyota South Africa as brand ambassador
The partnership folds a new signing into an existing sponsorship rather than standing alone as a separate contract, which is the more efficient route for a manufacturer already paying for the Cheetahs' branding rights.
Great Ethiopian Run Targets World's Largest 10km With 60,000 Runners
Expansion drive backed by existing Presenting Partner Bank of America; race adds children's and secondary-school entries alongside record turnout ahead of its 22 November edition. The 2026 edition, runs under the theme "My Run, My Color”.
