Latest Insights
Morocco football chief Lekjaa takes finance ministerial role
The arrangement puts the head of Moroccan football in charge of the national treasury as the country enters the final stretch of a roughly $20 billion build-up to the 2030 World Cup.
FirstBank Renews Georgian Cup Sponsorship as Kaduna Polo Tournament Opens
FirstBank donated the trophy to the club more than a century ago, and it is regarded as the oldest polo trophy in West Africa.
Absa puts Eliud Kipchoge at the centre of pan-African brand campaign
Absa’s deal with Eliud Kipchoge shows a different route: one athlete, carrying a brand across 12 markets.
Netflix secures exclusive Spain and Andorra rights to 2030 World Cup
Securing all 104 matches of the 2030 World Cup, in the company’s first men’s World Cup deal.
Nairobi Marathon sponsorship hits record KES 273 million as partner contributions grow 39%
Standard Chartered held its title fee flat at KES 130 million while other partners lifted their combined contribution to KES 143 million.
Chelsea Women hire Burnley’s Lola Ogunbote to run football operations
Ogunbote joins Chelsea FC Women, almost five years after joining Burnley in 2021 as the club’s first Head of Women’s Football.
Nestlé makes Milo an official NBA partner, with Nigeria and Ghana among launch markets
The agreement takes effect on 1 January 2027. It covers 20 markets from launch, including Australia, Brazil, Indonesia, Mexico, the United Kingdom and the United States, with the Philippines joining from October 2027.
Cape Town to host SportAccord Convention in 2028, first edition in Africa
South Africa is one of the interested parties in continuous dialogue with the International Olympic Committee over a potential 2036 bid.
Quest Water Global joins NBA Africa to deliver 55 Mutombo courts in DR Congo by 2030
On 29 September, NBA Africa opened the programme with a new outdoor court at Cercle Onatra in Kinshasa.
Canal+ secures AFCON 2027 broadcast rights across sub-Saharan Africa
SuperSport carries the coverage across the region, while Canal+ will show the qualifiers in French in more than 20 countries.
DAZN Acquires AFCON and CAF Champions League Rights in Germany, Austria and Switzerland
The calendar also works in DAZN's favour, the 2027 tournament runs from June 19 to July 17 across Kenya, Tanzania and Uganda, putting AFCON in Europe's club off-season
Sky Sports agrees one-season Cricket South Africa rights deal, securing England tour for UK viewers
The agreement was negotiated by IMG, CSA's international media rights partner.
Ghana's World Cup Fan Ticket Programme Cost the Government $1.26 Million
The total included a 10% administrative charge set by FIFA, with the tickets not meant for resale.
Nairobi Wins First African World Athletics Championships as Munich Locks In 2031
This will be the first time the event comes to Africa after a four city contest that also included London and Rome.
NFL Partners with ESPN for Full-Season African Rights Through Super Bowl LXI
ESPN and ESPN2 will carry every week of the 2026 season live in more than 50 Sub-Saharan African markets.
Former FIFA Member Associations Chief Kenny Jean-Marie Joins African Collaborations Group
He led the launch of FIFA's Forward 3.0 cycle, a USD 2.25 billion development programme covering all 211 member associations.
On Running Signs Kenya's Doris Lemngole to Professional Contract After NIL Deal
This locks in one of university running's most decorated recent graduates.
Olympique de Marseille adds Ivorian side as its first African partner club
Yamoussoukro FC, recently promoted to Ivorian Ligue 1, is pitched by the network as a modern, ambitious club with deep local roots and its own development plans already underway.
CSA Lands Three-Year Advtech Deal Across Women's and Youth Cricket
Under the deal, Advtech becomes official sponsor of the Proteas Women's inbound Test series and the CSA Youth Weeks and the Khaya Majola Cricket Week.
Ghana’s President Strips National Sports Authority of Its Board
The dissolution does not permanently remove the governing structures, and new boards are expected to be reconstituted in due course.
