Tradifoot announced the project on January 31 at the International Brands Exhibition Made in DZ, describing the venture as "a strategic partnership with the international brand Skechers" to develop a modern sports footwear factory.

Soufiane El Bakkali, one of the most dominant distance runners. El Bakkali famously disrupted decades of Kenyan dominance by winning Olympic gold in the 3,000m steeplechase at Tokyo 2020.

Liverpool Football Club has entered into a new long-term retail partnership with Old School Brand, one of South Africa's leading supporter and leisurewear brands, to launch the club's first official standalone retail stores on the continent

By investing across all four unions, SPAR is aligning its brand with unity, local economies, and the communities that sustain the sport.

The three-year partnership will see the global sports brand become the official technical sponsor of South Africa’s national football teams ahead of the 2026 FIFA World Cup.

The expansion is part of the brand’s latest UCC (Uncommonly Common Concept) experience to the Western Cape.

The Afrobeats star is stepping into a bold creative role with the Swiss athletic shoe and performance sportswear company that designs and markets sports clothing and running shoes.