Discover Sport Signs Title Sponsorship for Maple Ridge Presidents Cup through 2029
Discover Sport has secured a three-year title sponsorship agreement with the Maple Ridge Presidents Cup, strengthening the company's push into underserved sports and expanding digital distribution across equestrian disciplines.
The partnership will see the competition rebranded as the Maple Ridge Discover Sport Presidents Cup through 2029, marking a commercial step-up for one of South Africa's leading showjumping events.
Held annually in Gauteng, the event is a fixture on the national equestrian calendar, attracting elite riders and growing spectator interest. Under the agreement, Discover Sport will live-stream key classes from the main arena, with additional content distributed on-demand to expand audience reach.
A highlights package will also be broadcast on SuperSport, introducing the sport to a broader television audience and broadening showjumping's commercial reach.
"Discover Sport was built to help sport travel further," said Stephen Watson, Founding Director of Discover Sport. "Showjumping is a discipline defined by precision, partnership and extraordinary athleticism, yet historically it hasn't always enjoyed the broadcast exposure it deserves."
"By partnering with Maple Ridge and streaming the Presidents Cup to our growing global community, we're now opening that arena to new audiences, while supporting the ecosystem around the sport."
For event organizers, the agreement expands both visibility and commercial infrastructure. "For the wider equestrian community, coverage like this helps showcase these athletes on a platform dedicated to sport," said Verity Combrink, Co-owner of Maple Ridge Equestrian Farm.
"The continued support of sponsors is essential for the long-term growth of competitions and for creating opportunities for riders within the equestrian industry," Combrink added.
The deal also includes sponsorship of headline national title classes and introduces additional partners into the event ecosystem, reflecting a broader industry shift toward integrated media and sponsorship in niche sports.
Source: Lifestyle & Tech
