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Exim Bank Uganda Signs On as Official Banking Partner of the Pearl of Africa Golf Series
As the Pearl of Africa Golf Series continues to scale, partnerships of this nature are expected to play a central role in shaping its commercial trajectory and positioning within the regional sports market.
Bryson DeChambeau Wins $4M Prize money in South Africa as LIV Golf Showcases $30 Million Prize Pool
Bryson DeChambeau defeated Jon Rahm in a playoff to win LIV Golf’s first event in South Africa, securing a $4 million prize and extending his winning streak to two consecutive tournaments.
Netstar and Sunshine Tour Partner to Develop Golf Performance Analytics in South Africa
Netstar a leading provider of vehicle tracking and telematics solutions, has announced a strategic partnership with the Sunshine Tour to develop advanced performance analytics and tracking technology for professional golf.
Magical Kenya Open 2026: $2.7M Purse Reinforces East Africa's Premium Golf Positioning
The Magical Kenya Open returned to Karen Country Club in 2026 with a record $2.7 million prize fund, strengthening Kenya's position within the DP World Tour's International Swing.
Sportainment Platform LegaXy Expands Into MENA Through UAE Partnership
The move marks LegaXy's first international expansion, positioning it as the first Indian sportainment platform to establish operations in the region. The partnership will build an integrated sports management ecosystem across MENA, spanning: athlete representation, brand partnerships, experiential activations, original content development.
LIV Golf secures Sub-Saharan africa wide broadcast reach ahead of historic South Africa debut
The agreement precedes the league's inaugural South African event, scheduled for March 19–22, 2026, at The Club at Steyn City-already among the fastest-selling tournaments on the 2026 calendar according to LIV Golf.
