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Latest Insights
Rugby Africa Appoints Former NBA Africa Executive Aïcha Diop as Chief of Staff
Diop will work directly under Herbert Mensah - President of Rugby Africa, Executive Board Member of World Rugby, and Chairman of World Rugby Regions, the body that unites the presidents of all six continental rugby associations.
How Africa's Richest Man Almost Purchased Arsenal Football Club
He had the billions, the blueprint, and the badge on his wall. The only thing standing between Africa's richest man and Arsenal Football Club was a $20 billion refinery in Lagos, Nigeria.
Hudl Partners With Young African Promises to Put African Talent on the Global Scouting Map
Under the deal, Hudl will have exclusive rights to video and data from Young African Promises' Future Talent Tournaments - two U18 competitions held annually in Accra, Ghana.
SportyTV Lands NBA Rights Across Four African Markets
African sports media platform SportyTV has secured free-to-air broadcast rights to the NBA across Nigeria, Ghana, Kenya, and South Africa for the next three seasons - bringing North American basketball to millions of fans across the continent at no cost.
Lagos Arena: Nigeria's Largest Indoor Arena Is Coming
First conceived under the name "Project Arena," the $100 million development is being built in the Victoria Island neighbourhood and is designed to host both major sporting events and concerts.
Stellenbosch FC reunite with Umbro in new long-term kit partnership
The British sportswear brand set to supply the club's official match kits, training wear, and lifestyle apparel for the 2026/27 season.
Nike Opens First East Africa Flagship in Nairobi, Kenya
Nairobi has spent the last decade positioning itself as a magnet for global consumer brands, and Nike is the latest to take the bet.
FIFA's World Cup prize pool hits $871 million - winner takes $53.5 million
Every team that qualifies is now guaranteed at least $12.5 million before a single ball is kicked, with performance-based prize money stacked on top of that.
CAF and UEFA Sign Landmark MoU to Deepen Football Ties Between Africa and Europe
Two continents. One game. CAF and UEFA have signed a landmark five-year agreement to build football's future together.
DRC's Kinshasa Arena Takes Shape as One of Africa's Largest Indoor Venues
Backed by President Félix Tshisekedi, the project will position Kinshasa as a regional hub for major sports and entertainment events with a planned seating capacity of 20,000.
FIFA World Cup 2026 Set for Full Distribution Across Africa via SuperSport
Coverage will be available across DStv and GOtv platforms, including streaming services, with access extending from entry-level packages through to premium tiers.
Masai Ujiri's Zaria Group Sign Landmark Nairobi Arena Development Deal
The project is expected to generate more than 25,000 jobs annually and introduce world-class infrastructure designed to support athletes, artists, and the broader creative economy.
Newcastle United Signs South African Company KNOX Hydration to Training Ground Naming Rights Deal
From 1 July 2026, the club's training centre at Darsley Park will be renamed "The KNOX," marking the first time Newcastle United has sold naming rights to its training ground.
Kenya Pays $30 Million AFCON Fee, Securing 2027 Co-Hosting Rights
A payment, equivalent to KSh 3.9 billion, was confirmed by the Sports Ministry on 31 March, resolving weeks of uncertainty over Kenya's participation in the tri-nation "Pamoja" (meaning 'together' in Swahili) bid alongside Uganda and Tanzania.
Masai Ujiri Joins Toronto Tempo Ownership as WNBA Expands Into Canada
A key figure behind the Toronto Raptors’ 2019 NBA title, has joined the ownership group of the Toronto Tempo, Canada’s first Women’s National Basketball Association (WNBA) franchise, as a Principal Owner.
Is a $15,000 Barrier to Entry Undermining 2026 World Cup Competitive Balance?
The U.S. government's new bond requirement for nationals of several participating nations threatens to create a two-tier tournament - and raises questions about competitive integrity.
Nigeria's Samson Adamu Named Acting Secretary General of CAF
This marks a leadership transition at the Cairo-based governing body and elevating one of its most senior tournament operators into a top administrative role.
Uganda Explores NBA Africa Partnership to Develop Basketball
Uganda's Chief of Defence Forces Gen. Muhoozi Kainerugaba, also serving as Senior Presidential Adviser for Special Operations, has met with NBA Africa CEO Claire Akamanzi to explore expanding and professionalizing basketball in the country.
Rwanda Explores Roc Nation Partnership as It Deepens Its Sports and Tourism Strategy
The Rwanda Development Board (RDB), in collaboration with the Rwanda Convention Bureau and the Ministry of Sports, is exploring a potential strategic partnership with Roc Nation - the global entertainment and sports company founded by Jay-Z.
Access Bank Lagos City Marathon 2026: Prize Money, Performance & The Economics of Road Racing
The 11th edition of the Access Bank Lagos City Marathon has reinforced Lagos' position as one of Africa's most commercially competitive road races. With $50,000 awarded to each winner, the elite 42km race once again attracted East Africa's deepest marathon talent pool.
