For 56 years, one of African football's most valuable brands ran without a dedicated chief executive over its business. That changed this season, and the change matters more than the name attached to it.

The partnership ties one of the world's most recognisable sports optics brands to a rugby programme with global reach, while extending Oakley's footprint in South African sport.

The National Sports Commission (NSC) framed the tie-up as a milestone in its drive to reposition Nigerian sport and put globally recognised brands back on the country's athletes.

Africa's largest health-and-wellness operator is being prepared for public markets - and the runway runs through Johannesburg.

Emenalo, the Nigerian-born former technical director at Chelsea and Monaco, was one of the highest-profile executive appointments in the SPL.

The South African outgoing CEO of the National Rugby League, will take charge of Australian tennis in August 2026, emerging from a global search that drew more than 150 candidates and was run by executive search firm Egon Zehnder.

The concept sits alongside Nigeria's reported $500m push, backed by the NSC and Opus Race Promotions, to land a Formula 1 Grand Prix.

It is one of the most significant executive moves in the global tennis business in years - and the case for it runs deeper than the commercial record he is best known for.

A 10-nation price index for the 2026 World Cup - flights, beds, tickets and meals, benchmarked to a single match day in New York. But qualifying is the team's job. For the fan, the harder question comes next: what does it actually cost to be there?

SportyTV's rights include the opening match, knockout fixtures and the final - reshaping free access in three of Africa's largest football markets, just as the tournament kicks off.

From Abuja's national stadium to community mini-arenas, the Nigerian Federal Government is making its biggest bet yet on sports as an economic driver.

Diop will work directly under Herbert Mensah - President of Rugby Africa, Executive Board Member of World Rugby, and Chairman of World Rugby Regions, the body that unites the presidents of all six continental rugby associations.

He had the billions, the blueprint, and the badge on his wall. The only thing standing between Africa's richest man and Arsenal Football Club was a $20 billion refinery in Lagos, Nigeria.

Under the deal, Hudl will have exclusive rights to video and data from Young African Promises' Future Talent Tournaments - two U18 competitions held annually in Accra, Ghana.

African sports media platform SportyTV has secured free-to-air broadcast rights to the NBA across Nigeria, Ghana, Kenya, and South Africa for the next three seasons - bringing North American basketball to millions of fans across the continent at no cost.

First conceived under the name "Project Arena," the $100 million development is being built in the Victoria Island neighbourhood and is designed to host both major sporting events and concerts.

The British sportswear brand set to supply the club's official match kits, training wear, and lifestyle apparel for the 2026/27 season.

Nairobi has spent the last decade positioning itself as a magnet for global consumer brands, and Nike is the latest to take the bet.

Every team that qualifies is now guaranteed at least $12.5 million before a single ball is kicked, with performance-based prize money stacked on top of that.

Two continents. One game. CAF and UEFA have signed a landmark five-year agreement to build football's future together.