Latest Insights
Liverpool FC opens third South African store in Durban as Old School partnership widens
Footfall at the mall draws close to two million visitors a month, by the club’s own estimate.
Formula 1 returns to Africa as Rwanda signs decade-long Grand Prix deal
Formula 1 is also making the case for Africa's commercial potential, the championship says more than 100 million fans already follow the sport across the continent.
Uganda signs one-year Champions Hockey League deal to market tourism in Switzerland
The partnership is less about buying a global sports property and more about buying access to one specific market.
Old Mutual Private Equity sells sports group MoreCorp to RMB Ventures after decade-long hold
Closing out a 10-year investment in which the business tripled its turnover. A rare occurrence in Africa’s Sports Business.
NBA closes Senegal academy as elite development shifts to Abu Dhabi
This leaves the league without a dedicated training base on the continent weeks before Senegal hosts the Youth Olympic Games.
LALIGA signs multi-year consultancy partnership with Chad's sports ministry
The partnership covers: talent identification, coach training, a planned National Academy and reform of the domestic league.
Former Sibanye CEO's Consortium Hires Rothschild for $410m Cape Town Formula One Bid
The Swartland project is a second privately funded bid in South Africa's push to host Formula One for the first time since 1993. The group is targeting a grand prix by 2031.
Lupita Nyong’o Invests in Nairobi City Thunder as Kenyan Basketball Attracts New Capital
One of Kenya’s most internationally recognised figures joins the ownership group of the basketball club.
Sadio Mané commits CFA11.7bn ($20.4m) to mango processing complex in Senegal’s Casamance
Investing in his hometown, Mané envisions that processing can turn one of Senegal’s biggest agricultural challenges into a commercial opportunity.
NBA Africa opens BAL to permanent team ownership as franchise bids arrive
NBA Africa is moving the Basketball Africa League to permanent, privately owned franchises, with initial bids of more than $50 million reported from six countries.
Mittal's $1.65bn cricket deal clears India, and South Africa's SA20 has a new majority owner
A South African franchise changed ownership last week in a deal signed in May, structured in Mauritius and approved in New Delhi.
Kylian Mbappé Leaves Nike for On After 20 Years
On has signed Kylian Mbappé as it launches into football, ending a Nike relationship that started when he was eight years old.
Ex-CAF Chief Operating Officer Ijasanmi Joins Charlton Athletic Women's New Board
Charlton Athletic Women have set up a standalone club board ahead of their return to English football's top flight.
Rugby Africa's Herbert Mensah Joins ACG Advisory Board
Mensah has led Rugby Africa since March 2023.
Okapi Sports Network Secures Exclusive Rights to Kenya's 2026 Basketball Playoffs
With a commitment to work inside KBF's match-day operations, setting production standards for broadcasts, coordinating live commentary, and training team statisticians on data collection and live analytics.
SEED Project Appoints Former FIFA Secretary General Fatma Samoura as Board Chair
SEED Project moves into what it calls SEED Academy Reimagined 2025-2030, a transformation plan touching governance, academic and athletic standards, student welfare, financing and expansion across the continent.
What's happening in Nigerian football? A $7.5m sponsor, then a caretaker board
The new season kicked off on Friday, under an administrators nobody had heard of a week earlier, while the body meant to oversee the federation itself is still stuck in a leadership crisis of its own.
AWS backs NBA Africa's basketball classroom in bid to reach 10,000 students by 2027
Amazon Web Services is putting its cloud and AI infrastructure behind a basketball-themed maths programme, teaming with NBA Africa and non-profit Learn Fresh.
Sporty Group Signs Real Madrid's Yan Diomande as Global Ambassador
The brand did not sign him as a footballer this time. It signed him as a media asset. Under the ambassador agreement, Diomande will front global campaigns, exclusive fan experiences and original content across Sporty Group's platforms.
Cameroon's WAFCON Win Comes With a $2m Prize, CAF's Biggest Ever
Cameroon collected a $2 million winners' cheque after beating Malawi in Rabat to claim a maiden Women's Africa Cup of Nations title, the single biggest prize money in the competition's history.
