SEED Project moves into what it calls SEED Academy Reimagined 2025-2030, a transformation plan touching governance, academic and athletic standards, student welfare, financing and expansion across the continent.

The new season kicked off on Friday, under an administrators nobody had heard of a week earlier, while the body meant to oversee the federation itself is still stuck in a leadership crisis of its own.

Amazon Web Services is putting its cloud and AI infrastructure behind a basketball-themed maths programme, teaming with NBA Africa and non-profit Learn Fresh.

The brand did not sign him as a footballer this time. It signed him as a media asset. Under the ambassador agreement, Diomande will front global campaigns, exclusive fan experiences and original content across Sporty Group's platforms.

Cameroon collected a $2 million winners' cheque after beating Malawi in Rabat to claim a maiden Women's Africa Cup of Nations title, the single biggest prize money in the competition's history.

Landmark Africa is planning the Dream Theatre Entertainment Centre, a 20,000-capacity indoor arena in Lagos anchoring more than 70,000 sqm of mixed-use development.

For African football, the proposal is less a distant governance row than a direct financial windfall - and potentially a lasting shift in who holds power over the game.

The expertise accumulated in Dakar - in logistics, event management, media operations, athlete services, and venue management - flows outward to sports organisations from Cairo to Cape Town long after the Olympic flame is extinguished.

The partnership centres on the inaugural NBA REC University Tournament, a two-day competition running 7–8 August at the University of Lagos.

The former Sharks chief becomes the latest African executive to land a top job in European rugby.

Team PRONC signed its entry during E1's Monaco race weekend at the Yacht Club de Monaco, according to a statement. It becomes the latest addition to a grid whose ownership roster is heavily weighted toward celebrity investors, including LeBron James, Tom Brady, Rafael Nadal and Didier Drogba.

Spain won the first 48-team World Cup and the largest prize in the game's history, a record $50 million. But the more telling number sits further down the table: Africa's 10 teams banked $120 million, out-earning South America and turning the expanded field into real money for CAF.

The broadcaster has logged more than 920 million views across its official YouTube channel and social platforms as of Friday, with the tournament's final still to play on Sunday.

The Rwanda Development Board secures the most prominent placement in club football, putting its tourism brand on the chest of Villa's men's, women's and academy shirts.

Africa's largest e-mobility firm turns to the country's most-supported club to convert brand awareness into adoption

For 56 years, one of African football's most valuable brands ran without a dedicated chief executive over its business. That changed this season, and the change matters more than the name attached to it.

The partnership ties one of the world's most recognisable sports optics brands to a rugby programme with global reach, while extending Oakley's footprint in South African sport.

The National Sports Commission (NSC) framed the tie-up as a milestone in its drive to reposition Nigerian sport and put globally recognised brands back on the country's athletes.

Africa's largest health-and-wellness operator is being prepared for public markets - and the runway runs through Johannesburg.

Emenalo, the Nigerian-born former technical director at Chelsea and Monaco, was one of the highest-profile executive appointments in the SPL.