THIRSTI is already active with the Vodacom Bulls, the Comrades Marathon and Cricket South Africa and many other sports. THIRSTI continues to position itself at the intersection of high performance and national pride.

Rather than a traditional endorsement, the collaboration is positioned as a purpose-driven partnership — focused on authentic storytelling, community initiatives, and highlighting the role of food, family, and everyday people in South African life.

Biogen was established in 2004 and has partnered with multiple, professional teams and athletes since inception its was founded. SA Rugby confirmed Biogen as its newest commercial partner, following the signing of a three-year sponsorship agreement.

The tournament will take place on February 14–15, 2026, at Nyayo Stadium, making Kenya only the second African nation after South Africa to host a World Rugby Sevens Series event.

By investing across all four unions, SPAR is aligning its brand with unity, local economies, and the communities that sustain the sport.

The partnership brings access to Samsung’s latest consumer electronics, which will enhance training facilities, and put the very best communication devices such as Galaxy devices.

SA Rugby joins as 6th investor in the league. Current investors include Italian, Irish, Welsh, Scottish Rugby Unions and Private Equity Company CVC Partners

The advisory board will meet regularly with Global Sport Group (GSG)'s leadership and league partners to help shape commercial strategy, guide investment decisions, and explore opportunities for market expansion.