The partnership folds a new signing into an existing sponsorship rather than standing alone as a separate contract, which is the more efficient route for a manufacturer already paying for the Cheetahs' branding rights.

The agreement covers domestic travel for players and management of both squads between Johannesburg, Cape Town and Durban, tying LIFT's route network directly to the teams' playing and training schedules.

Johannesburg's 1995 World Cup final venue names a new commercial partner after Emirates' exit, in a deal spanning rugby, football and precinct regeneration.

The former Sharks chief becomes the latest African executive to land a top job in European rugby.

Durban rugby franchise and the American sportswear brand as the club pushes to reposition itself as a sports-and-lifestyle business rather than a match-day operation alone.

The partnership lands as Volkswagen marks 75 years in South Africa, where the "People's Car" has built one of the country's most established manufacturing and consumer footprints.

The partnership ties one of the world's most recognisable sports optics brands to a rugby programme with global reach, while extending Oakley's footprint in South African sport.

The South African outgoing CEO of the National Rugby League, will take charge of Australian tennis in August 2026, emerging from a global search that drew more than 150 candidates and was run by executive search firm Egon Zehnder.

The announcement landed alongside a separate milestone for the French media group - its formal listing on the Johannesburg Stock Exchange (JSE), following its acquisition of MultiChoice Group.

Diop will work directly under Herbert Mensah - President of Rugby Africa, Executive Board Member of World Rugby, and Chairman of World Rugby Regions, the body that unites the presidents of all six continental rugby associations.

SuperSport retains sole broadcast rights to all SARU domestic competitions, as well as Springbok Women's and junior age-group fixtures.

Nairobi-based side secures three-year partnership with Dignity Furniture as they prepare to compete in the Kenya Cup.

The agreement will see matches aired on ESPN channels (DStv 218 and 219, StarSat 248), with additional distribution via Disney+ in South Africa, broadening reach across both traditional broadcast and streaming platforms.

Alexander, who has led SARU since 2016, secured backing from 11 member unions and is expected to formally begin his third and final term at the Annual General Meeting in Cape Town on 14 May.

THIRSTI is already active with the Vodacom Bulls, the Comrades Marathon and Cricket South Africa and many other sports. THIRSTI continues to position itself at the intersection of high performance and national pride.

Rather than a traditional endorsement, the collaboration is positioned as a purpose-driven partnership — focused on authentic storytelling, community initiatives, and highlighting the role of food, family, and everyday people in South African life.

Biogen was established in 2004 and has partnered with multiple, professional teams and athletes since inception its was founded. SA Rugby confirmed Biogen as its newest commercial partner, following the signing of a three-year sponsorship agreement.

The tournament will take place on February 14–15, 2026, at Nyayo Stadium, making Kenya only the second African nation after South Africa to host a World Rugby Sevens Series event.

By investing across all four unions, SPAR is aligning its brand with unity, local economies, and the communities that sustain the sport.

The partnership brings access to Samsung’s latest consumer electronics, which will enhance training facilities, and put the very best communication devices such as Galaxy devices.