Latest Insights
CAF lifts annual grants to member associations by a third to $700,000
CAF will pay each of its 54 member associations up to $700,000 a year, a 33% increase announced by President Dr Patrice Motsepe
Liverpool FC opens third South African store in Durban as Old School partnership widens
Footfall at the mall draws close to two million visitors a month, by the club’s own estimate.
Formula 1 returns to Africa as Rwanda signs decade-long Grand Prix deal
Formula 1 is also making the case for Africa's commercial potential, the championship says more than 100 million fans already follow the sport across the continent.
Cape Town to host SportAccord Convention in 2028, first edition in Africa
South Africa is one of the interested parties in continuous dialogue with the International Olympic Committee over a potential 2036 bid.
Old Mutual Private Equity sells sports group MoreCorp to RMB Ventures after decade-long hold
Closing out a 10-year investment in which the business tripled its turnover. A rare occurrence in Africa’s Sports Business.
BKT Extends URC Deal to 2030, Expanding Sponsorship Into South Africa
A global tyre partnership that brings the league's four South African franchises into the deal for the first time.
Former Sibanye CEO's Consortium Hires Rothschild for $410m Cape Town Formula One Bid
The Swartland project is a second privately funded bid in South Africa's push to host Formula One for the first time since 1993. The group is targeting a grand prix by 2031.
Sky Sports agrees one-season Cricket South Africa rights deal, securing England tour for UK viewers
The agreement was negotiated by IMG, CSA's international media rights partner.
NBA Africa opens BAL to permanent team ownership as franchise bids arrive
NBA Africa is moving the Basketball Africa League to permanent, privately owned franchises, with initial bids of more than $50 million reported from six countries.
Mittal's $1.65bn cricket deal clears India, and South Africa's SA20 has a new majority owner
A South African franchise changed ownership last week in a deal signed in May, structured in Mauritius and approved in New Delhi.
NFL Partners with ESPN for Full-Season African Rights Through Super Bowl LXI
ESPN and ESPN2 will carry every week of the 2026 season live in more than 50 Sub-Saharan African markets.
CSA Lands Three-Year Advtech Deal Across Women's and Youth Cricket
Under the deal, Advtech becomes official sponsor of the Proteas Women's inbound Test series and the CSA Youth Weeks and the Khaya Majola Cricket Week.
DAZN Secures Three-Season LALIGA Rights Across Sub-Saharan Africa
DAZN will cover 48 markets across the region, giving subscribers access to all 380 matches a season in English and Spanish.
The Jester Group Unveils New Structure for Next Phase of Growth
The new structure, formalises what The Jester Group describes as the way its different areas of expertise already operate under the Jester name.
Mitsubishi Motors SA Renews AmaZulu FC Sponsorship With Seven Vehicle Handover
The carmaker also backs the Ambitious Player of the Quarter award, which puts the shortlist to a public vote, and holds stadium branding rights for home fixtures.
AWS backs NBA Africa's basketball classroom in bid to reach 10,000 students by 2027
Amazon Web Services is putting its cloud and AI infrastructure behind a basketball-themed maths programme, teaming with NBA Africa and non-profit Learn Fresh.
Levergy Lands LIQUI MOLY South Africa to Localise World Rugby Partnership Ahead of RWC 2027
Levergy's brief is to translate that global rights position into local relevance: connecting the brand with South African rugby fans and consumers across the build-up to and duration of the tournament.
UK Boot Brand OXEN Sports Signs Racing 92 Forward Manyarara
Shingirai Manyarara as its newest athlete, and the deal is built as much around his ties to South Africa as his form in the TOP 14.
Cameroon's WAFCON Win Comes With a $2m Prize, CAF's Biggest Ever
Cameroon collected a $2 million winners' cheque after beating Malawi in Rabat to claim a maiden Women's Africa Cup of Nations title, the single biggest prize money in the competition's history.
Orlando Pirates Reopens Soweto Store, Splitting Retail Between Mall and Matchday
The two openings together give the club something almost no other side in South African football has: direct control of its own merchandise counter in two very different markets.