The partnership embeds Red Bull into CSA’s high-performance ecosystem, targeting athlete preparation, recovery, and mental focus across national teams.

Biogen was established in 2004 and has partnered with multiple, professional teams and athletes since inception its was founded. SA Rugby confirmed Biogen as its newest commercial partner, following the signing of a three-year sponsorship agreement.

The tournament will take place on February 14–15, 2026, at Nyayo Stadium, making Kenya only the second African nation after South Africa to host a World Rugby Sevens Series event.

NBA Africa and Senyorita through its snack brand, LION to launch NBA’s First University Basketball Tournament on the African Continent. Lion joins existing partners Allianz and MAVEN Developments as Official Partners of the Jr. NBA/Jr. WNBA tournament in Egypt, that will expand to include nearly 150 boys’ and girls’ teams this year.

The award-winning global cryptocurrency exchange, today announced its partnership with LALIGA, Spain’s premier professional football league and home to some of the biggest clubs in world football such as Real Madrid C.F. and FC Barcelona.

Cricket fans will gain access to premium accommodation options worldwide when traveling to watch top-class international cricket at ICC tournaments.

By investing across all four unions, SPAR is aligning its brand with unity, local economies, and the communities that sustain the sport.

The three-year partnership will see the global sports brand become the official technical sponsor of South Africa’s national football teams ahead of the 2026 FIFA World Cup.

The partnership brings access to Samsung’s latest consumer electronics, which will enhance training facilities, and put the very best communication devices such as Galaxy devices.

Bank of America will support the Great Ethiopian Run International 10km, Children’s Races, and from 2027, the Women First 5km.

The three-year sponsorship with Raja Club Athletic (RCA) — one of Africa’s most decorated and culturally significant football clubs is strategically, times- with AFCON being hosted in Morocco and the FIFA World Cup 2026™ - Canada, Mexico and the United States on the horizon.

MTN will become the headline sponsor for all four of the country’s national football teams—the Black Stars, Black Queens, Black Satellites, Black Starlets.

The agreement was signed in Cairo by Véron Mosengo-Omba, Secretary General (CAF) and Kanayo Awani, Executive Vice President, Intra-African Trade and Export Development Bank (Afreximbank).

The partnership will see the existing Angola-focused brand’s collaboration extend to other parts of Africa including the Democratic Republic of Congo, The Gambia and Sierra Leone.