The league launched the program last year to support the continents technology advancement and ecosystem and the next African entrepreneurs. The program is open to early-stage African startup companies that develop solutions in the sport and creative industries.

Bank of America will support the Great Ethiopian Run International 10km, Children’s Races, and from 2027, the Women First 5km.

For the first time in 9 years, CANAL+ Group's MultiChoice Group -SuperSport will show the National Basketball Association (NBA) in Africa after a new rights deal was agreed with the league.

The three-year sponsorship with Raja Club Athletic (RCA) — one of Africa’s most decorated and culturally significant football clubs is strategically, times- with AFCON being hosted in Morocco and the FIFA World Cup 2026™ - Canada, Mexico and the United States on the horizon.

The advisory board will meet regularly with Global Sport Group (GSG)'s leadership and league partners to help shape commercial strategy, guide investment decisions, and explore opportunities for market expansion.

The league is looking to evolve into a 12-team league with permanent franchises in the coming years, these teams will own their own arenas and have permanent homes across the continent.

The portfolio which includes a $26 million development in partnership with Zaria Group (co-founded by Toronto Raptors president Masai Ujiri). The hospitality and development company has a project in Kigali, Rwanda.

MTN will become the headline sponsor for all four of the country’s national football teams—the Black Stars, Black Queens, Black Satellites, Black Starlets.

The agreement was signed in Cairo by Véron Mosengo-Omba, Secretary General (CAF) and Kanayo Awani, Executive Vice President, Intra-African Trade and Export Development Bank (Afreximbank).

Roc Nation Sports International (RNSI), the global sporting arm of Jay-Z's Roc Nation has formally expanded its African football operations, signing eight emerging talents across six countries as part of a structured Sub-Saharan recruitment strategy.

The new showroom serves as a central destination for clients, partners, and business operators to explore the complete Technogym ecosystem firsthand.

The partnership will see the existing Angola-focused brand’s collaboration extend to other parts of Africa including the Democratic Republic of Congo, The Gambia and Sierra Leone.

The Afrobeats star is stepping into a bold creative role with the Swiss athletic shoe and performance sportswear company that designs and markets sports clothing and running shoes.

The Nigerian global music star enters through her company, The Leading Vibe, reinforcing a growing trend of cross-industry capital flowing into professional football. Her investment is made in partnership with Pave Investments, the African private investment firm that previously participated in the 2021 investment into NBA Africa.