Orlando Pirates Extends 30-Year adidas Partnership in Landmark Five-Year Renewal

Orlando Pirates Football Club has renewed its long-standing partnership with adidas for an additional five years, extending one of the most iconic technical sponsorships in African football. The landmark partnership will run until 2031.

Originally launched in 1996, the collaboration will mark its 30th anniversary in 2026, cementing it as one of the longest-running kit partnerships in South African sport.

Beyond apparel, this renewal reflects strategic alignment around: performance innovation, global brand expansion, retail and merchandise growth and lifestyle collections rooted in club heritage.

For adidas, the extension reinforces its sustained commitment to African football markets. For Orlando Pirates, it strengthens global positioning while maintaining deep cultural resonance with supporters.

In a global sponsorship landscape defined by short cycles and rapid turnover, 30 years is something rare. Adidas and Orlando Pirates continue to build long-term brand equity, consistency and trust for their fans.

The landmark partnership will be until 2031.

Source: Orlando Pirates