Latest Insights
Cameroon's WAFCON Win Comes With a $2m Prize, CAF's Biggest Ever
Cameroon collected a $2 million winners' cheque after beating Malawi in Rabat to claim a maiden Women's Africa Cup of Nations title, the single biggest prize money in the competition's history.
Omnicom's Fuse makes first senior MENA hire, appointing Freddy Farhat to lead sports partnerships
He takes on partnership strategy, commercial development and rights consultancy for brands and rights holders, working across the agency's client portfolio while supporting new business across the region.
Disney+ becomes Formula E's global streaming home, with six African markets in range
Formula E's African distribution today runs almost entirely through pay-TV. SuperSport carries the championship across more than 40 sub-Saharan markets
beIN Locks Up Roland-Garros Rights Across MENA Through 2031
The renewal deepens a partnership that stretches back nearly two decades and hands beIN continued control of a marquee live-sports property at a moment when premium media rights are tightening across the Middle East, North Africa and Asia.
$50 Million, $53.5 Million or $63.5 Million? Why Three Numbers Are Circulating for the World Cup Prize Money Payout
All three figures trace back to FIFA. None of them is wrong. But only one of them is prize money, and the confusion says a great deal about how the governing body's record $871 million distribution has been reported.
FIFA lifts World Cup distribution to $871 million - champion's total payout set to reach $53.5 million.
Every team that qualifies is now guaranteed at least $12.5 million before a single ball is kicked, with performance-based prize money stacked on top of that.
Algeria Expands Stadium Infrastructure With New 30,000-Seat Béjaïa Project
Algeria has been pushing to upgrade its sporting facilities, as the country positions itself for future hosting opportunities, including potential bids for the Africa Cup of Nations.
Is a $15,000 Barrier to Entry Undermining 2026 World Cup Competitive Balance?
The U.S. government's new bond requirement for nationals of several participating nations threatens to create a two-tier tournament - and raises questions about competitive integrity.
Skechers to Set to open Footwear Factory in Algeria in collaboration with Tradifoot
Tradifoot announced the project on January 31 at the International Brands Exhibition Made in DZ, describing the venture as "a strategic partnership with the international brand Skechers" to develop a modern sports footwear factory.
