Kenyan athletes once again underlined their dominance in global distance running at the 2026 Boston Marathon, with both race winners capturing significant prize money and performance-based incentives.

This follows concerns raised by sprinter Kayinsola Ajayi over the distribution of grants, prompting a response from the Commission’s leadership.

The platform is designed to address gaps in healthcare access, financial planning, and long-term security for athletes in Kenya.

Swiss performance brand On has signed 18-year-old Kenyan middle-distance and steeplechase athlete Mercy Chepngeno to a Name, Image and Likeness (NIL) agreement, marking a notable commercial milestone for one of East Africa's most promising junior prospects.

Soufiane El Bakkali, one of the most dominant distance runners. El Bakkali famously disrupted decades of Kenyan dominance by winning Olympic gold in the 3,000m steeplechase at Tokyo 2020.

The advisory board will meet regularly with Global Sport Group (GSG)'s leadership and league partners to help shape commercial strategy, guide investment decisions, and explore opportunities for market expansion.